Six things Covid-19 has taught us about IC crisis comms 1) Companies were not prepared for a crisis of this scale and speed but have learned that out of necessity, anything is possible. 2) People have proven to be incredible in how they have risen to the challenges. 3) Transparency itself has become an important message, and in a crisis, people crave connection. 4) A crisis truly tests an organization's brand and how it treats its employees.

1. Six things Covid-19 has taught
us about IC crisis comms
Hosted by
Chuck Gose
Senior Strategic Advisor
SocialChorus
Guests
Bridget Therriault
System Director
Main Line Health
Stephanie Sobala
Internal Comms Manager
Main Line Health
Giulia Cherbavaz
Media Manager
Convatec
simplypresents

2. The Platform for
Workforce
Communications

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1
Communication that Transforms
Accelerate and accomplish your business
initiatives by reaching, aligning, and mobilizing
every worker
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Meet your people
where they are…
with targeted,
personalized information.

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Companies have realized the
need to reach every worker in a
timely, targeted, measurable way.

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Mission Control.
One place to plan, create,
publish, and measure your
communications.
Reach Employees Where They Are
Email Mobile
App
Desktop
Experience
Digital
Signage
Intranet Collaboration
Tools

7. Agenda
The world is temporary closed
Who has it changed for
What we’ve learned
What the comms experts have learned
What’s next
Q&A

12. It’s a different world for
COMPANIES

13. It’s a different world for
LEADERS

14. It’s a different world for
MANAGERS

15. It’s a different world for
COMMUNICATORS

16. It’s a different world for
EMPLOYEES

20. We have redefined the
FRONTLINE

21. Edelman Trust Barometer
The most
trusted source of
information is
EMPLOYER COMMUNICATIONS

22. Edelman Trust Barometer
say how a company treats employees
indicates a level of trustworthiness
78%

23. Allen Curve “A graphical representation
that reveals the exponential
drop in frequency of
communication between
employees as the distance
between them increases.”

24. Allen Curve “A graphical representation
that reveals the exponential
drop in frequency of
communication between
employees as the distance
between them increases.”

25. Let’s hear from the experts
Bridget Therriault
System Director
Main Line Health
Stephanie Sobala
Internal Comms Manager
Main Line Health
Giulia Cherbavaz
Media Manager
Convatec

26. Lesson #1
We were not prepared… but how
could we possibly be prepared?

27. Lesson #2
Out of necessity,
anything is possible

28. Lesson #3
People are incredible

29. Lesson #4
Transparency itself
is a message

30. Lesson #5
In crisis, people
crave connection

31. Lesson #6
A crisis is a true test
of your brand

32. 1. We were not prepared, but how could we be?
2. Out of necessity, anything is possible
3. People are incredible
4. Transparency itself is a message
5. In a crisis, people crave connection
6. A crisis is a true test of your brand
Lessons learned

33. What’s next?

34. Reboarding?
Return to work?
Return from home?

37. Let’s talk to the experts
Bridget Therriault
System Director
Main Line Health
Stephanie Sobala
Internal Comms Manager
Main Line Health
Giulia Cherbavaz
Media Manager
Convatec

38. Q&A

39. Thank you

41. More about
SocialChorus

42. © 2020 Copyright SocialChorus. Proprietary & Confidential
1
Communication that Transforms
Accelerate and accomplish your business
initiatives by reaching, aligning, and mobilizing
every worker
© 2020 Copyright SocialChorus. Proprietary & Confidential

43. © 2020 Copyright SocialChorus. Proprietary & Confidential
Mission Control.
One place to plan, create,
publish, and measure your
communications.
Reach Employees Where They Are
Email Mobile
App
Desktop
Experience
Digital
Signage
Intranet Collaboration
Tools

44. © 2020 Copyright SocialChorus. Proprietary & Confidential
Unified
Analytics
Business
Insights

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ProcessStrategy
PlatformTechnology
and strategy.
We have developed a
communications
transformation framework
and a process to drive
success.

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We help
do it.

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