The document discusses targeting audiences for a film thriller titled "The Bearing". The primary audience is 12-20 year olds, with a secondary audience of 30-50 year olds. To engage these groups, the title sequence was edited into different sized boxes to make it exciting yet not overly complicated. A variety of actor ages were also used so both younger and older audiences could relate. The sequence gradually builds tension without revealing the full storyline, hoping to intrigue viewers into watching the full film.