The document discusses the process of creating a new brand name and identity for an organization. It provides guidelines for what makes a good brand name, such as being new yet familiar. It also outlines the design process, including exploring logo designs, typography styles, iconography, colors and ensuring consistency across applications. The final section previews the completed branding design.

1. How
Design
Supports
Creation
of
Nuuday
Morgen-
booster

4. … you know how I feel:
It’s a new day
It’s a new dawn
And I am feeling good …

6. Be Bold
Aim High

7. We Make
Sense with
Technology

8. Good
Rebels
United

9. Consumer
Brand
Organizational
Brand
Make sense
with technology
Good Rebels
United

11. Brief
Creating
the
Brand
Name
?

12. The name should:
What we were
looking for
Associative
Descriptive
Acronym
Abstract

13. Guide 1
The good Brand
name is new.
And familiar.

14. Guide 2
Creative
Communication
offers an
Experience.

19. The
Presentation

21. The
Process

22. Make Sense with Technology
Handmade Services for you
A group of Fabulous Brands
Good Rebels United
Brief

25. Consumer
Brand
Organizational
Brand

30. unity freedom

31. unity freedom

37. 5
designs

39. 1><2

40. Logo Logotype Together
BW

41. Typograpahy
Main

42. Typograpahy
Decor

43. Typograpahy
Handmade

44. Iconography

45. Colors

46. Personal Signature

47. All in

49. The Final
Design

50. Bold
Light
Heavy
Extra Bold
Bold
Semi Bold
Medium
Regular
Light
Ultra Light
Thin

62. Be bold
Good branding is
creating a good
relationship
Work on the same
side of the table
Take aways