The document presents two logo and branding concepts for a content marketing company called Lean Content. Option 1 features a simple, bold mono logo and a color palette of greys and blues. Option 2 has a warmer, friendlier look inspired by book design with a colorful mono logo and orange and yellow colors. Both options include designs for the website home page, social media banners, and alternative color palettes for feedback and input.

1. Lean Content
Developed logo concepts

2. Option 1
Simple, straightforward, and bold

3. Logo: Mono
https://www.youworkforthem.com/font/T12269/beni/buying/

4. Logo and colour palette

5. Logo and colour palette

6. Website Home Page
What we do
Brand
Get inside your customers head
Learn the problems your business
solves, and how you solve it
Content
Create a unique content campaign
Get everything you need to reach more
customers and resonate widely
Your insights showed me how I
should present my business
Jane Doe, Company
ABOUTHOME WORK SERVICES BOOKS
We built a campaign
around your white paper
Joe Doe, Company
You helped me to
find a voice
Don Doe, Company
I would refer you to any
company that needed direction
Doreen Doe, Company
Open the door between you
and your customer, so that your
marketing makes a difference.

7. Facebook Cover
Content marketing
made easy.
leancontent.co.uk

8. Twitter Cover
Content marketing
made easy.
leancontent.co.uk

9. LinkedIn Cover
Content marketing
made easy.
leancontent.co.uk

10. Alternative colour palette

11. Option 2
Bright, warm, friendly, and inspired by book design

12. Logo: Mono

13. Logo and colour palette

14. Website/Social Media Banner
Example use of this route - on next round will be developed to actual size
Logo and colour palette

15. Website Home Page
Thinking and writing.
Brand ideas and campaign content.
Open the door between you
and your customer, so that your
marketing makes a difference.
WHAT WE DO WHAT WE DO
Brand
Get inside your customers head
Learn the problems your business
solves, and how you solve it
Content
Create a unique content campaign
Get everything you need to reach
more customers and resonate widely
Your insights showed me how I
should present my business
Joe Doe, Company
Content planning and
strategy was standout
John Doe, Company
ABOUTHOME WORK SERVICES BOOKS

16. Facebook Cover
Content marketing
made easy!
leancontent.co.uk

17. Twitter Cover
Content marketing
made easy!
leancontent.co.uk

18. LinkedIn Cover
Content marketing
made easy!
leancontent.co.uk

19. Alternative colour palette

20. Alternative colour palette 2

21. Cheers!
Fire over likes, dislikes, and any other
comments to design@laurawhitehouse.com.
It’ll be much faster than smoke signals.