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How Data Visualization Enhances the News

The Briefing Room
Welcome

Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com

Twitter Tag: #briefr

The Briefing Room
Mission

!   Reveal the essential characteristics of enterprise software,
good and bad
!   Provide a forum for detailed analysis of today s innovative
technologies
!   Give vendors a chance to explain their product to savvy
analysts
!   Allow audience members to pose serious questions... and get
answers!

Twitter Tag: #briefr

The Briefing Room
Topics

This Month: ANALYTICS
October: DATA PROCESSING
November: DATA DISCOVERY &
VISUALIZATION

Twitter Tag: #briefr

The Briefing Room
Analytics

My, how the news and
reporting industry has
changed

Twitter Tag: #briefr

The Briefing Room
Analyst: Robin Bloor

Robin Bloor is
Chief Analyst at
The Bloor Group	
	

robin.bloor@bloorgroup.com

Twitter Tag: #briefr

The Briefing Room
Tableau Software
!   Tableau develops software for data visualization, business
intelligence and analytics
!   Their stated mission is to help people see and understand
data
!   Tableau Public is designed to allow users to create visually
compelling and interactive graphics that can be embedded
and shared

Twitter Tag: #briefr

The Briefing Room
Guest: Ben Jones
 
Ben Jones is the Tableau Public Product
Marketing Manager for Tableau Software in
Seattle. Previously, Ben was a process
improvement specialist at a medical device
company in Los Angeles, and he has a background
in mechanical engineering and business.
Ben also blogs about data analytics and
visualization at http://dataremixed.com, and he
can be reached at bjones@tableausoftware.com
or on twitter at @DataRemixed.

Twitter Tag: #briefr

The Briefing Room
How Data Visualization
Enhances the News
BEN JONES
bjones@tableausoftware.com
@DataRemixed
1. Captures the Imagination
Which story are you more likely to read?

http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/	
  
2. Illustrates Trends
The explosion

…and the response

h#p://www.guardian.co.uk/news/datablog/2013/apr/16/data-­‐store-­‐boston-­‐marathon-­‐explosions	
  
3. Facilitates Comparisons
We saw it happen

Was it the biggest? the Deadliest?

h#p://www.newscien@st.com/blogs/shortsharpscience/2011/03/interac@ve-­‐graphic-­‐japans-­‐dea.html	
  
More Comparisons
A movement underway

http://www.lanacion.com.ar/1595734-el-mapa-del-matrimonio-igualitario-en-el-mundo	
  

But how widespread is it?
4. Hits Close to Home
Is my pension in “peril”?

http://www.cnbc.com/id/100929269

Is my county more “lush”?

http://host.madison.com/ct/news/local/data-only-states-have-more-barsthan-wisconsin/html_1a7a0e58-b732-11e2-99a0-001a4bcf887a.html
5. Stimulates Dialog
LaNacion visualized the suspicious expenses of VP Boudou
on social

on comments

http://www.lanacion.com.ar/1568445-sospechosos-viajes-de-boudou-el-senado-pago-viaticos-por-destinos-que-no-visito#comentar
6. Aids Memory
Which are you more likely to remember tomorrow?

This?

Or This?
What is

FREE Windows software to quickly create and
share interactive data graphics on the web. Coming to Mac soon!
How does it work?
Data

Data in Excel,
CSV, Access

Connect

Visualize

Publish

Point Tableau
Public to data

Create interactive
dashboards

Embed in your
website and share
via social media
Award Winning Data Journalism

Ref:	
   http://www.globaleditorsnetwork.org/dja/
Summary: How Data Visualization Enhances the News

1. Captures the Imagination
2. Illustrates Trends
3. Facilitates Comparisons
4. Hits Close to Home
5. Stimulates Dialog
6. Aids Memory
BEN JONES
bjones@tableausoftware.com
@DataRemixed
Perceptions & Questions

Analyst:
Robin Bloor

Twitter Tag: #briefr

The Briefing Room
Is a Picture Worth a
Thousand Words?
The Options
For data, there are two possible approaches:
REPORTS

VISUALIZATIONS

Lists
Groupings
Summaries
Verbal comment

Illustrations
Graphs
Charts
Diagrams
Photographs
Animations

Of course, they are not mutually exclusive.
They can be combined.
Beyond the Spreadsheet
Most of the time you do not just VIEW data, you
INTERACT with it:
u  Anatomically

– via drill down and summary

u  Mathematically

– via algorithms

u  Exploratively

– via a variety of perspectives

u  Topologically

– through its visual appearance
The Nature of Learning
LEARNING:
u  The

VISUAL CORTEX is the largest neural system
in the brain and hence often dominates learning

u  Differences

noticed by the senses draw attention
and have GREATER IMPACT

u  Words

and pictures are inevitably cross-bred;
there is logic, but also INTUITION

u  EXPLORATION

promotes learning; ARTICULATION
promotes learning; TEACHING promotes learning
News & News Analysis

Analysis

Soundbites
Videos
Photos

NEWS ANALYTICS:
Why & How

What is happening?

NEWS:

Headlines

Statistics
Graphs
Photos
The “Democratization” of Technology
Technology adoption – DRIVEN BY PRICE:
u  The

military

u  Large

companies

u  Medium-sized

companies

u  SMB

and SOHO

u  Joe

Public – often led by youth (16-25)
u  What

led Tableau to develop this type of
visualization service?

u  Is

Tableau Public completely free? If so, what
does Tableau gain by providing this?

u  Does

the illustration capability include any kind
of exploration/drill down? If not, then could it?

u  Who

this?

are the users you expect to make use of
u  Data

journalism? Is this a new kind of
journalism?

u  Are

there commonly available sources of data
that can be used to effectively illustrate the
news? If so what is available?

u  Is

there a “data market?”
Twitter Tag: #briefr

The Briefing Room
Upcoming Topics

September: ANALYTICS
October: DATA PROCESSING
November: DATA DISCOVERY &
VISUALIZATION
www.insideanalysis.com

Twitter Tag: #briefr

The Briefing Room
Thank You
for Your
Attention
Slide 5 Image Source: http://en.wikipedia.org/wiki/File:New_Orleans_Item_Newsroom_c_1900.jpg

Twitter Tag: #briefr

The Briefing Room

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How Data Visualization Enhances the News

  • 1. How Data Visualization Enhances the News The Briefing Room
  • 3. Mission !   Reveal the essential characteristics of enterprise software, good and bad !   Provide a forum for detailed analysis of today s innovative technologies !   Give vendors a chance to explain their product to savvy analysts !   Allow audience members to pose serious questions... and get answers! Twitter Tag: #briefr The Briefing Room
  • 4. Topics This Month: ANALYTICS October: DATA PROCESSING November: DATA DISCOVERY & VISUALIZATION Twitter Tag: #briefr The Briefing Room
  • 5. Analytics My, how the news and reporting industry has changed Twitter Tag: #briefr The Briefing Room
  • 6. Analyst: Robin Bloor Robin Bloor is Chief Analyst at The Bloor Group robin.bloor@bloorgroup.com Twitter Tag: #briefr The Briefing Room
  • 7. Tableau Software !   Tableau develops software for data visualization, business intelligence and analytics !   Their stated mission is to help people see and understand data !   Tableau Public is designed to allow users to create visually compelling and interactive graphics that can be embedded and shared Twitter Tag: #briefr The Briefing Room
  • 8. Guest: Ben Jones   Ben Jones is the Tableau Public Product Marketing Manager for Tableau Software in Seattle. Previously, Ben was a process improvement specialist at a medical device company in Los Angeles, and he has a background in mechanical engineering and business. Ben also blogs about data analytics and visualization at http://dataremixed.com, and he can be reached at bjones@tableausoftware.com or on twitter at @DataRemixed. Twitter Tag: #briefr The Briefing Room
  • 9. How Data Visualization Enhances the News BEN JONES bjones@tableausoftware.com @DataRemixed
  • 10. 1. Captures the Imagination Which story are you more likely to read? http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/  
  • 11. 2. Illustrates Trends The explosion …and the response h#p://www.guardian.co.uk/news/datablog/2013/apr/16/data-­‐store-­‐boston-­‐marathon-­‐explosions  
  • 12. 3. Facilitates Comparisons We saw it happen Was it the biggest? the Deadliest? h#p://www.newscien@st.com/blogs/shortsharpscience/2011/03/interac@ve-­‐graphic-­‐japans-­‐dea.html  
  • 13. More Comparisons A movement underway http://www.lanacion.com.ar/1595734-el-mapa-del-matrimonio-igualitario-en-el-mundo   But how widespread is it?
  • 14. 4. Hits Close to Home Is my pension in “peril”? http://www.cnbc.com/id/100929269 Is my county more “lush”? http://host.madison.com/ct/news/local/data-only-states-have-more-barsthan-wisconsin/html_1a7a0e58-b732-11e2-99a0-001a4bcf887a.html
  • 15. 5. Stimulates Dialog LaNacion visualized the suspicious expenses of VP Boudou on social on comments http://www.lanacion.com.ar/1568445-sospechosos-viajes-de-boudou-el-senado-pago-viaticos-por-destinos-que-no-visito#comentar
  • 16. 6. Aids Memory Which are you more likely to remember tomorrow? This? Or This?
  • 17. What is FREE Windows software to quickly create and share interactive data graphics on the web. Coming to Mac soon!
  • 18. How does it work? Data Data in Excel, CSV, Access Connect Visualize Publish Point Tableau Public to data Create interactive dashboards Embed in your website and share via social media
  • 19. Award Winning Data Journalism Ref:   http://www.globaleditorsnetwork.org/dja/
  • 20. Summary: How Data Visualization Enhances the News 1. Captures the Imagination 2. Illustrates Trends 3. Facilitates Comparisons 4. Hits Close to Home 5. Stimulates Dialog 6. Aids Memory BEN JONES bjones@tableausoftware.com @DataRemixed
  • 21. Perceptions & Questions Analyst: Robin Bloor Twitter Tag: #briefr The Briefing Room
  • 22. Is a Picture Worth a Thousand Words?
  • 23. The Options For data, there are two possible approaches: REPORTS VISUALIZATIONS Lists Groupings Summaries Verbal comment Illustrations Graphs Charts Diagrams Photographs Animations Of course, they are not mutually exclusive. They can be combined.
  • 24. Beyond the Spreadsheet Most of the time you do not just VIEW data, you INTERACT with it: u  Anatomically – via drill down and summary u  Mathematically – via algorithms u  Exploratively – via a variety of perspectives u  Topologically – through its visual appearance
  • 25. The Nature of Learning LEARNING: u  The VISUAL CORTEX is the largest neural system in the brain and hence often dominates learning u  Differences noticed by the senses draw attention and have GREATER IMPACT u  Words and pictures are inevitably cross-bred; there is logic, but also INTUITION u  EXPLORATION promotes learning; ARTICULATION promotes learning; TEACHING promotes learning
  • 26. News & News Analysis Analysis Soundbites Videos Photos NEWS ANALYTICS: Why & How What is happening? NEWS: Headlines Statistics Graphs Photos
  • 27. The “Democratization” of Technology Technology adoption – DRIVEN BY PRICE: u  The military u  Large companies u  Medium-sized companies u  SMB and SOHO u  Joe Public – often led by youth (16-25)
  • 28. u  What led Tableau to develop this type of visualization service? u  Is Tableau Public completely free? If so, what does Tableau gain by providing this? u  Does the illustration capability include any kind of exploration/drill down? If not, then could it? u  Who this? are the users you expect to make use of
  • 29. u  Data journalism? Is this a new kind of journalism? u  Are there commonly available sources of data that can be used to effectively illustrate the news? If so what is available? u  Is there a “data market?”
  • 30. Twitter Tag: #briefr The Briefing Room
  • 31. Upcoming Topics September: ANALYTICS October: DATA PROCESSING November: DATA DISCOVERY & VISUALIZATION www.insideanalysis.com Twitter Tag: #briefr The Briefing Room
  • 32. Thank You for Your Attention Slide 5 Image Source: http://en.wikipedia.org/wiki/File:New_Orleans_Item_Newsroom_c_1900.jpg Twitter Tag: #briefr The Briefing Room