We have less and less time. We want to live through more and more meaningful. This is my first presentation describing new approach to design. Design2.0
Captivating Charm: Exploring Marseille's Hillside Villas with Our 3D Architec...
How to Design Meaningful Experiences and Change the Ordinary into Meaningful
1. How to design meaningful experiences 1
>>
Or how change ordinary into meaningful.
Jan Kremlacek 2007-03-22
is work is licensed under the Creative Commons Attribution-
Noncommercial-Share Alike 3.0 License. To view a copy of this license,
visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter
to Creative Commons, 543 Howard Street,
5th Floor, San Francisco, California, 94105, USA.
2. How to design meaningful experiences 2
>>
Why design it?
Why experience?
Meaningful?
is is not any holy grail. In case there is any holy grail,
there could not exist something like experience, even
meaningful one.
3. How design what? 3
>>
ese days we recognise lot of buz.
words like experience marketing,
experience branding, experience
economy, 360 degree branding and lot
of others. Important is authenticity rather
than business terms.
4. Why experience? 4
>>
Technicaly, everything is a form of experience.
5. What is the experience? 5
>>
Easily, we can define the experience
as a feeling of change.
Taking a different view,
the experience is a process
we are part of and we affect.
Something is happening which
we are affecting and perceiving.
6. Why now? 6
>>
“Walk of life hides encrypted solution of all questions man can ask.
We feel it as a life, until we realise it’s truth.”
[Ralph Waldo Emerson]
7. Why now? 7
>>
Because of evolution of way
we choose products.
Because of relationship between our
life and archetypes ‘bigger’ than us.
8. Why now? 8
>>
e evolution of choosing product.
1900
FordT, function and price
1930 - 1940
social studies, effort to understand human behaviour
1950 - 1960
brand focus, “new and improved”, mass communication
2000
experience, web 2.0, customer drives content
9. Why now? 9
>>
common waste of meaning of life
individuation vs. socialism vs. capitalism
11. We know why experience 11
>>
as well as why meaningful, so ..
12. Can we design experience? 12
>>
“ e elements that contribute to superior experiences are knowable
and reproducible, which make them designable.”
[Nathan Shedroff]
13. But .. 13
>>
In a fact, we can’t design the
experience, we only can design
for experience.
14. Why we are spending time talking about it? 14
>>
While everything is a an experience
of some sort, there is something
special to them that make them
fascinating or disgusting.
15. Design? 15
>>
e word design is a bit of trick.
Someone can imagine fashion, someone
else interior, car or for example architecture.
What is is?
Design is mostly process.
Design is a process, which creates meaning.
16. Design? 16
>>
It’s interesting to take a closer look
how people sentient and value design.
Where the value of design came from?
What makes meaning of design?
17. Value of design 17
>>
Function
Price
Emotions
Identity
Meaning
18. Value of design 18
>>
Function
Is this something I need?
Price
Emotions
Identity
Meaning
19. Value of design 19
>>
Function
Price
Do I want this for the money I have to pay?
Emotions
Identity
Meaning
20. Value of design 20
>>
Function
Price
Emotions
Am I excited about it?
Identity
Meaning
21. Value of design 21
>>
Function
Price
Emotions
Identity
Is it me?
Meaning
22. Value of design 22
>>
Function
Price
Emotions
Identity
Meaning
Does it correspond with
my feeling of meaning of life?
23. Meaning 23
>>
“It’s better to not start searching for the meaning of life.
But once you started, strive for it quickly.”
[Dan Millman]
24. What defines meaning? 24
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
25. What defines meaning? 25
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
26. What defines meaning? 26
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
27. What defines meaning? 27
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
28. What defines meaning? 28
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
29. What defines meaning? 29
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
30. What defines meaning? 30
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
31. What defines meaning? 31
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
32. What defines meaning? 32
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
33. What defines meaning? 33
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
34. What defines meaning? 34
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
35. What defines meaning? 35
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
36. What defines meaning? 36
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
37. What defines meaning? 37
>>
Reaching the point
Beauty
Creativity
Community
Responsibility
Enlightenment
Freedom
Harmony
Justice
Individuality
Redemption
Safety
Confirmation
38. Where is happiness or satisfaction? 38
>>
ere are tons and tons other elements affecting our inner
meaning of life.
Sensations like happiness or satisfaction are very individual and
more then primary feeling they are effect of elements mentioned.
39. How to change ordinary into meaningful? 39
>>
We, as a designers, have to
approach more then function
and beauty. We should focus
on design more conceptually.
We should perceive process
of designing as a merging of
function, economy points,
emotions and social aspects.
We should not forget cultural
context as well.
40. How to change ordinary into meaningful? 40
>>
Interaction
41. How to change ordinary into meaningful? 41
>>
Interaction
Participation
42. How to change ordinary into meaningful? 42
>>
Interaction
Feedback
Participation
43. How to change ordinary into meaningful? 43
>>
Control
44. How to change ordinary into meaningful? 44
>>
Dramaturgy/
Time
45. How to change ordinary into meaningful? 45
>>
Dramaturgy/
time
Interaction
Creativity
Participation
Control
46. How to change ordinary into meaningful? 46
>>
Communication
47. How to change ordinary into meaningful? 47
>>
Adaptability
48. How to change ordinary into meaningful? 48
>>
Interaction
49. How to change ordinary into meaningful? 49
>>
[Ikea]
50. How to change ordinary into meaningful? 50
>>
[2nd life]
51. How to change ordinary into meaningful? 51
>>
[Muji]
52. How to change ordinary into meaningful? 52
>>
[Apple]