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it’s a thing now
Housekeeping

•  Your session (not mine)
•  Interactive
•  Ask questions!
•  Keep in touch

2
About Me

Hi, I’m Gretchen
•  Group Director, User Experience
@ Bader Rutter & Associates.
•  Founded UX practice in Nov 2...
About Me

my background
• 
• 

4

UM ‘91 BA, Psychology. Minor in
Communications
Wendy’s Cashier > Telemarketer > Waitress...
About Me

brands I’ve worked on

5
About Me

my UX team exists to
Bring businesses closer to their
customers, in order to
• 
• 

Help them gain competitive a...
About Me

because I believe

The purpose of a business is to
have and serve a customer.
…and profits are proof of that serv...
in five slides
The term “user experience” was coined around 1992.

We don’t design
interfaces, we design for
the user experience!

9
And then people forgot about it for a while.
…until the internet showed up.

10
By 2000, things were getting complicated.

11
UX emerged to help make sense of it all.
1997

12

2013
And we’re still trying.

13
User Experience (UX) Design

A design methodology that focuses on
the person who will be using the
designed product or ser...
Why UX Design?

16
What’s a user experience?
A user experience is how a person thinks
and feels when using something.
Kind of fun
Confusing
I...
What’s a user experience?
If you think about it, everything has a user experience.

ENT
ELL

XC
E

IFIC
ORR

H

Some compa...
What’s a good user experience?

USEFUL: it has utility in people’s lives
USABLE: people can easily complete tasks
PLEASANT...
What’s a good user experience?

Value > Pain

20
What’s user experience design then?

Using specific design techniques
to offer the best
experience possible.

21
What’s user experience design then?

It’s a lot like being a
good host.

22
User Experience Design is Not

•  A user experience
•  “UI” or User Interface
•  Usability
•  Graphic design
•  Making it ...
But it involves may of these things.

24
User Experience Design is also Not

•  A miracle maker
•  A silver bullet
•  Going to save the day

25
We can’t (easily) perform miracles

26
UX
Hierarchy
of Value

27

ORGANIZATIONAL READINESS

COST, PLANNING, EFFORT

VALUE TO USER

Because of this
But we can make improvements

28
it’s not all sunshine and lollipops
What UX Designers Do

•  Research & Discovery
•  Information Design
•  Interaction Design
•  Visual Design
•  Design Valid...
Case Study: Sauder

31
Research & Discovery
Discovery
Report

Design
Strategy

Project
Scope

32
Research & Discovery

33
Information Design

Site Map

Users

Content

Context
Navigation
Design
34
Information Design

35
Interaction Design

36
Visual Design

37
Design Validation

1.  …….
2.  ……..
3.  ………

38

!@#$%^&
Design Validation

UX During the Process

Information Des

ign

Research + Discovery
39
things to consider
Are you a UX person?

Do you have:
• 
• 

Good listening skills

• 

Nerdy attention to detail

• 

Curiosity

• 

Patienc...
Further Reading

42
until we get answers
User Experience Design: It's a Thing Now
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User Experience Design: It's a Thing Now

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Intro to UX Design talk I gave for a University of Wisconsin-Milwaukee design class.

Published in: Technology, Design
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User Experience Design: It's a Thing Now

  1. 1. it’s a thing now
  2. 2. Housekeeping •  Your session (not mine) •  Interactive •  Ask questions! •  Keep in touch 2
  3. 3. About Me Hi, I’m Gretchen •  Group Director, User Experience @ Bader Rutter & Associates. •  Founded UX practice in Nov 2012 •  Also started UX group at Hanson Dodge Creative (2007), UX Strategy practice at Johnson Controls (2010) gretchen@gretchen-thomas.com @gretchen414 3
  4. 4. About Me my background •  •  4 UM ‘91 BA, Psychology. Minor in Communications Wendy’s Cashier > Telemarketer > Waitress > Agency Intern > Car Rental Agent > Administrative Assistant > Music Journalist > Technical Writer > Digital Project Manager > DJ > UX Designer > UX Strategist > UX Trainer > UX Director
  5. 5. About Me brands I’ve worked on 5
  6. 6. About Me my UX team exists to Bring businesses closer to their customers, in order to •  •  Help them gain competitive advantage •  6 Improve their communications, products and services Improve human experience
  7. 7. About Me because I believe The purpose of a business is to have and serve a customer. …and profits are proof of that service. 7
  8. 8. in five slides
  9. 9. The term “user experience” was coined around 1992. We don’t design interfaces, we design for the user experience! 9
  10. 10. And then people forgot about it for a while. …until the internet showed up. 10
  11. 11. By 2000, things were getting complicated. 11
  12. 12. UX emerged to help make sense of it all. 1997 12 2013
  13. 13. And we’re still trying. 13
  14. 14. User Experience (UX) Design A design methodology that focuses on the person who will be using the designed product or service. Sometimes simply called: User Centered Design. 15
  15. 15. Why UX Design? 16
  16. 16. What’s a user experience? A user experience is how a person thinks and feels when using something. Kind of fun Confusing Irrelevant USER EXPERIENCE 17
  17. 17. What’s a user experience? If you think about it, everything has a user experience. ENT ELL XC E IFIC ORR H Some companies design for it, some don’t. 18
  18. 18. What’s a good user experience? USEFUL: it has utility in people’s lives USABLE: people can easily complete tasks PLEASANT: people enjoy it 19
  19. 19. What’s a good user experience? Value > Pain 20
  20. 20. What’s user experience design then? Using specific design techniques to offer the best experience possible. 21
  21. 21. What’s user experience design then? It’s a lot like being a good host. 22
  22. 22. User Experience Design is Not •  A user experience •  “UI” or User Interface •  Usability •  Graphic design •  Making it pretty or “skinning” •  Easy to do 23
  23. 23. But it involves may of these things. 24
  24. 24. User Experience Design is also Not •  A miracle maker •  A silver bullet •  Going to save the day 25
  25. 25. We can’t (easily) perform miracles 26
  26. 26. UX Hierarchy of Value 27 ORGANIZATIONAL READINESS COST, PLANNING, EFFORT VALUE TO USER Because of this
  27. 27. But we can make improvements 28
  28. 28. it’s not all sunshine and lollipops
  29. 29. What UX Designers Do •  Research & Discovery •  Information Design •  Interaction Design •  Visual Design •  Design Validation 30
  30. 30. Case Study: Sauder 31
  31. 31. Research & Discovery Discovery Report Design Strategy Project Scope 32
  32. 32. Research & Discovery 33
  33. 33. Information Design Site Map Users Content Context Navigation Design 34
  34. 34. Information Design 35
  35. 35. Interaction Design 36
  36. 36. Visual Design 37
  37. 37. Design Validation 1.  ……. 2.  …….. 3.  ……… 38 !@#$%^&
  38. 38. Design Validation UX During the Process Information Des ign Research + Discovery 39
  39. 39. things to consider
  40. 40. Are you a UX person? Do you have: •  •  Good listening skills •  Nerdy attention to detail •  Curiosity •  Patience •  41 Incurable empathy Good communication skills
  41. 41. Further Reading 42
  42. 42. until we get answers

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