Looop came to Case Study Buddy looking for sales assets they could use to help leads understand what made them better than their competition. We delivered.
Opportunity of digital marketting expert by mavangs levangileMhlambi Sobade
Mavangs levangile Sobade created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy.
Opportunity of digital marketting expert by mavangs levangileMhlambi Sobade
Mavangs levangile Sobade created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy.
The Value of Experimentation: A Guest Panel DiscussionTremis Skeete
A seen on the "Product Thinking NYC" meetup page:
Please join us for a special presentation and panel discussion about "The Value of Experimentation".
We will talk about what it really means to perform product experiments. We will also discuss how we can become better as product/UX designers and/or managers at communicating the value of experiments before diving into the coding phase.
For the visual presentation, content will include quotes from books, web sites, and other sources.
Guest Panelists:
Ellen Chisa
VP of Product
Lola
Daniella Patrick
Innovation Lab Product Manager
Accenture
Jordan Bergtraum
Management Consultant
(formerly VP of Product Management at ServiceChannel)
Nis Frome
Co-Founder, Product Manager & Content Lead
Alpha
Why is it important to engage people in user research?Roman Schöneboom
If a tree falls in a rainforest and no one sees it, did it really happen? The same goes for research – if your insights live in a shiny report in your execs drawer gathering dust , what good did that research do to the humans that use your services every day? The act of sharing your research insights and getting it into the collective design brain of your team is as important as the research it self. Service Designer for One Tesco, Roman Schoeneboom, shares the techniques we have been using to bring our design team and stakeholders to the coal face of customer research. One Tesco is a service design led transformation programme at Tesco, which places customer need firmly at the heart of the design process.
7 Things Matt Damon Taught Me About Digital Disruption | Paweł Halicki, Macos...Macoscope
Outer space is a hostile environment and more and more businesses should relate to that. Just as The Martian’s protagonist struggles to survive by figuring his way out of the danger, subsequent industries are or will be forced to do the same. Because while interstellar or even interplanetary travel is still ahead of us, digital disruption is already here.
Opportunity of digital marketting expert by mavangs levangileMhlambi Sobade
Mavangs levangile Sobade created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy.
Opportunity of digital marketting expert by mavangs levangileMhlambi Sobade
Mavangs levangile Sobade created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy.
The Value of Experimentation: A Guest Panel DiscussionTremis Skeete
A seen on the "Product Thinking NYC" meetup page:
Please join us for a special presentation and panel discussion about "The Value of Experimentation".
We will talk about what it really means to perform product experiments. We will also discuss how we can become better as product/UX designers and/or managers at communicating the value of experiments before diving into the coding phase.
For the visual presentation, content will include quotes from books, web sites, and other sources.
Guest Panelists:
Ellen Chisa
VP of Product
Lola
Daniella Patrick
Innovation Lab Product Manager
Accenture
Jordan Bergtraum
Management Consultant
(formerly VP of Product Management at ServiceChannel)
Nis Frome
Co-Founder, Product Manager & Content Lead
Alpha
Why is it important to engage people in user research?Roman Schöneboom
If a tree falls in a rainforest and no one sees it, did it really happen? The same goes for research – if your insights live in a shiny report in your execs drawer gathering dust , what good did that research do to the humans that use your services every day? The act of sharing your research insights and getting it into the collective design brain of your team is as important as the research it self. Service Designer for One Tesco, Roman Schoeneboom, shares the techniques we have been using to bring our design team and stakeholders to the coal face of customer research. One Tesco is a service design led transformation programme at Tesco, which places customer need firmly at the heart of the design process.
7 Things Matt Damon Taught Me About Digital Disruption | Paweł Halicki, Macos...Macoscope
Outer space is a hostile environment and more and more businesses should relate to that. Just as The Martian’s protagonist struggles to survive by figuring his way out of the danger, subsequent industries are or will be forced to do the same. Because while interstellar or even interplanetary travel is still ahead of us, digital disruption is already here.
What's it like to be an app? - a Made by Many experience prototyping workshop...Made by Many
On Wednesday 14th November 2012, Rory Hamilton, Charlotte Hillenbrand and Cath Richardson from Made by Many ran an experience prototyping workshop as part of Internet Week Europe.
Participants created and tested a mobile app proposition within the space of a few hours.
To find out more, visit http://madebymany.com
Measuring Progress is all about checking your path towards your goal. Thinking out of the box is a very essential part of startup. This could be achieved by doing validated learning and experimentation which would be thoroughly explained in this session.
Design Bootcamp Asia's 5th series
#5 - Design on-the-go: Start-ups shift the paradigm of design & research
Design on-the-go.
Start-ups shift the paradigm of Product Design and Research.
Speed matters in a startup world. In this event, we will be discussing about responding to its speed, and how it shifts the paradigm of the way we design and research in a startup world. You will gain a number of insights from two amazing product design team in Singapore, and learn about what it means to have a startup mindset as a design professional.
Agenda:
• Opening & Intro by Julee (Organizer) & Trechelle (Hyper Island)
• UX research at Grab by Feng Yi Yu, Senior UX Researcher at Grab
• Effective mobile design prototyping by Miguel Saballa, a Product Design Lead at honestbee
Philip Illum Thonbo: Stay humble, start with problems - Digital Commerce at B...Boye & Co
Digital Commerce is changing the conversation from who and why to what if. Even though adoption rate seems fast, general consumer needs is still behind tech innovation. We stray away from looking into basic human needs, and start to wonder “what if?”
I'm pretty sure very few customers came to Jeff Bezos three years ago because they were annoyed that they weren’t able to walk into a store, grab whatever they needed, and walk out without actively interacting with a single person - or machine.
LEADS VS. TRIALS: A CASE STUDY ON WHEN YOU NEED CONTENT MARKETING AND WHEN YO...HubSpot
The join.me marketing team at LogMeIn was driving tens of thousands of trials for its instant online meeting product every day, with minimal investment in content. Attend this session to learn why they recently decided to use content marketing to shift some of the focus and funds away from "trials" and toward "leads."
How to Create an Inbound Marketing Services ProposalHubSpot
Creating proposals that win business is a difficult task! As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity?
A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages.
In this webinar, you'll learn how to diagnose your prospect's needs in all of these areas. Armed with the right questions to help determine your prospect's challenges and goals, you'll master the art and science of pulling together the perfect custom proposal.
Personas Bootcamp - Where Product Meets User NeedsMauricio Perez
A one-night UX / CX Bootcamp presentation about Personas in Sydney, Australia for General Assembly students. Topics include:
• Why personas are a powerful tool for product development
• Types of field research methods
• How to analyze the data collected
• Create personas and scenarios
• How to use personas effectively
The Process Communication Model (PCM) was developed by Dr. Taibi Kahler and Judy and Joe Pauley have been teaching and implementing this model for over twenty years. Their website for more information is Kahler Communication. The Six Personality Types of the Process Communication Model identified by Dr. Kahler are; Reactor, Workaholic, Persister, Dreamer, Rebel, and Promoter.I discussed the model with Judy and Joe recently in the podcast, Seizing the Competitive Advantage thru Communication. Below is a transcription of podcast.
In this document, we have collected and compiled the most important experiences and lessons learned from the last six years of our award winning social intranet. With it, we want to give inspiration, courage and confidence to people who face similar situations at their companies, and sometimes obstacles and challenges: "Keep going! It's worth it."
This is a preview from The Mobile Academy Autumn 2015 programme run by Julia Shalet. Julia is Course Director at The Mobile Academy, Founder at Product Doctor (her campaign for people-centred innovation) , a team member of the @leanplc team at Pearson and Co-Organiser at Mobile Monday London.
The Mobile Academy is a 10 week evening course for innovators where industry experts deliver sessions in business, design and how to work with mobile technology, bringing the sort of real life case studies that you can't find in the text books.(It does not teach programming!). Participants are encouraged to get involved in curating the programme and bring with them a diverse range of skills from varied backgrounds. It is a new style of programme called "community based learning" and has been designed to offer up practical tools and tips in a fast moving industry.
Don't travel, don't question, and still do better research? Our TMRE EXPLOR c...Jeremy Hollow
Don’t ask questions, don’t travel anywhere… and still find better insight?
How we helped Braun determine its marketing and communications strategy through new approaches to online content analysis.
Explor - Innovation in research award case studyCatalyx
Explor - Innovation in research award case study
Don’t ask questions, don’t travel anywhere... and still find better insight?
How Catalyx and Liste+Learn helped Braun determine its marketing and communications strategy through new approaches to online content analysis.
What's it like to be an app? - a Made by Many experience prototyping workshop...Made by Many
On Wednesday 14th November 2012, Rory Hamilton, Charlotte Hillenbrand and Cath Richardson from Made by Many ran an experience prototyping workshop as part of Internet Week Europe.
Participants created and tested a mobile app proposition within the space of a few hours.
To find out more, visit http://madebymany.com
Measuring Progress is all about checking your path towards your goal. Thinking out of the box is a very essential part of startup. This could be achieved by doing validated learning and experimentation which would be thoroughly explained in this session.
Design Bootcamp Asia's 5th series
#5 - Design on-the-go: Start-ups shift the paradigm of design & research
Design on-the-go.
Start-ups shift the paradigm of Product Design and Research.
Speed matters in a startup world. In this event, we will be discussing about responding to its speed, and how it shifts the paradigm of the way we design and research in a startup world. You will gain a number of insights from two amazing product design team in Singapore, and learn about what it means to have a startup mindset as a design professional.
Agenda:
• Opening & Intro by Julee (Organizer) & Trechelle (Hyper Island)
• UX research at Grab by Feng Yi Yu, Senior UX Researcher at Grab
• Effective mobile design prototyping by Miguel Saballa, a Product Design Lead at honestbee
Philip Illum Thonbo: Stay humble, start with problems - Digital Commerce at B...Boye & Co
Digital Commerce is changing the conversation from who and why to what if. Even though adoption rate seems fast, general consumer needs is still behind tech innovation. We stray away from looking into basic human needs, and start to wonder “what if?”
I'm pretty sure very few customers came to Jeff Bezos three years ago because they were annoyed that they weren’t able to walk into a store, grab whatever they needed, and walk out without actively interacting with a single person - or machine.
LEADS VS. TRIALS: A CASE STUDY ON WHEN YOU NEED CONTENT MARKETING AND WHEN YO...HubSpot
The join.me marketing team at LogMeIn was driving tens of thousands of trials for its instant online meeting product every day, with minimal investment in content. Attend this session to learn why they recently decided to use content marketing to shift some of the focus and funds away from "trials" and toward "leads."
How to Create an Inbound Marketing Services ProposalHubSpot
Creating proposals that win business is a difficult task! As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity?
A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages.
In this webinar, you'll learn how to diagnose your prospect's needs in all of these areas. Armed with the right questions to help determine your prospect's challenges and goals, you'll master the art and science of pulling together the perfect custom proposal.
Personas Bootcamp - Where Product Meets User NeedsMauricio Perez
A one-night UX / CX Bootcamp presentation about Personas in Sydney, Australia for General Assembly students. Topics include:
• Why personas are a powerful tool for product development
• Types of field research methods
• How to analyze the data collected
• Create personas and scenarios
• How to use personas effectively
The Process Communication Model (PCM) was developed by Dr. Taibi Kahler and Judy and Joe Pauley have been teaching and implementing this model for over twenty years. Their website for more information is Kahler Communication. The Six Personality Types of the Process Communication Model identified by Dr. Kahler are; Reactor, Workaholic, Persister, Dreamer, Rebel, and Promoter.I discussed the model with Judy and Joe recently in the podcast, Seizing the Competitive Advantage thru Communication. Below is a transcription of podcast.
In this document, we have collected and compiled the most important experiences and lessons learned from the last six years of our award winning social intranet. With it, we want to give inspiration, courage and confidence to people who face similar situations at their companies, and sometimes obstacles and challenges: "Keep going! It's worth it."
This is a preview from The Mobile Academy Autumn 2015 programme run by Julia Shalet. Julia is Course Director at The Mobile Academy, Founder at Product Doctor (her campaign for people-centred innovation) , a team member of the @leanplc team at Pearson and Co-Organiser at Mobile Monday London.
The Mobile Academy is a 10 week evening course for innovators where industry experts deliver sessions in business, design and how to work with mobile technology, bringing the sort of real life case studies that you can't find in the text books.(It does not teach programming!). Participants are encouraged to get involved in curating the programme and bring with them a diverse range of skills from varied backgrounds. It is a new style of programme called "community based learning" and has been designed to offer up practical tools and tips in a fast moving industry.
Don't travel, don't question, and still do better research? Our TMRE EXPLOR c...Jeremy Hollow
Don’t ask questions, don’t travel anywhere… and still find better insight?
How we helped Braun determine its marketing and communications strategy through new approaches to online content analysis.
Explor - Innovation in research award case studyCatalyx
Explor - Innovation in research award case study
Don’t ask questions, don’t travel anywhere... and still find better insight?
How Catalyx and Liste+Learn helped Braun determine its marketing and communications strategy through new approaches to online content analysis.
How to Write Killer Job Ads (The Science of Recruitment Advertising)Johnny Campbell
Recruiters have lost faith in the power of an ad to attract a great candidate, particularly within niche skills and sectors. In his presentation, Johnny will share the research that proves that language and tone can not only drive more applicants but can ensure that only the top quality candidates apply to your jobs. You will never copy and paste a job spec again after listening to what he has to say.
Old Products, New Tricks: Driving Discovery and Experimentation in Your Organ...Aggregage
If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in.
Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.
Old Products, New Tricks: Driving Discovery and Experimentation in Your Organ...BrittanyShear
If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in.
Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.
How Case Study Buddy helped Looop close 30% more sales
1. How Case Study Buddy
helped Looop close
30% more sales with
customer
success stories
2. The Company
Looop is a learning platform that gives
employees instant access to the info
they need, on demand and in bite-
sized, context-rich chunks.
3. The Challenge
Looop needed to convince leads why
they were the right choice.
But as a lean start up with too much
on their plates, they lacked the
experience and resources to create
case studies in-house.
4. Case studies add weight to our ideas and propositions, so it was
imperative that we had them. But when you don't have any case
studies to start with, there's so much work that goes into
developing them. It can be very expensive trying to produce case
studies in-house, especially if you’re making mistakes along the
way.
BEN MUZZELL
CO–FOUNDER, LOOOP
5. The Solution
After developing a strategy
together, Case Study Buddy took
care of all the heavy lifting.
They interviewed Looop’s clients,
managed the entire revisions
process, and deliverd a case study
that perfectly captured what made
Looop different from every other
platform.
6. Once we handed our clients over to Case Study Buddy, we were
confident that it was going to be a great result. They worked
relentlessly to meet our needs and the way they communicate is
awesome.
BEN MUZZELL
CO–FOUNDER, LOOOP
7. The Result
As soon as Looop began using case
studies in their sales process, they
saw how powerful they could be.
With these new sales assets on
hand, Looop began routinely closing
30 percent more deals than before.
8. Case Study Buddy did a far better job than we ever could. To
have an experienced pair of hands managing that process is so
important to us. They treated us and our clients with respect and
we see the effects of their case studies every day. Working with
them again is a no brainer for us.
BEN MUZZELL
CO–FOUNDER, LOOOP
9. DOWNLOAD THE FULL STUDY
Could you use 30% more sales?
GET IN TOUCH
Contact Case Study Buddy and turn
your success stories into sales.