2. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
Innovation is a function of …
Perspective
3. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
Consider
• When recalling the mythical tale
of Icarus… what do you think
of?
4. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
Consider
• When recalling the mythical tale of
Icarus… what do you think of?
His tragic fall from
the sky?
5. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
Consider
• When recalling the mythical tale of
Icarus… what do you think of?
or his
magnificent
genius to
master flight?
6. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
Consider
While
everyone is
asking …
Is the glass
half empty
or half full?
Is anyone asking…
“Is the glass perhaps
too small
or too big?
7. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
Mixed Messages
What I need to see
are innovative ideas, …
breakthrough thinking,
…”out of the box”
approaches,
… that have been
thoroughly tested,
tried and proven in the
marketplace.
8. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
Being 1st
isn’t always the answer
9. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
How does it work?
PEOPLE
“gotawanna”
Over
Communicate –
create a legend.
Over
Communicate –
create a legend.
Recognize,
accept, invite
and embrace
skills and
resources
from others
Recognize,
accept, invite
and embrace
skills and
resources
from others
Be brave enough
to test ideas on
inside and outside
stakeholders
(customers) - often
Be brave enough
to test ideas on
inside and outside
stakeholders
(customers) - often
Lead by
example –
Demonstrate
willingness to
listen, adapt &
adopt
Lead by
example –
Demonstrate
willingness to
listen, adapt &
adopt
Actively
collaborate –
integrate
ideas and
build joint
ownership
Actively
collaborate –
integrate
ideas and
build joint
ownership
Guide everyone
through significant
steps taken to
arrive at current
approach
Guide everyone
through significant
steps taken to
arrive at current
approach
Make each
individual a
winner
Make each
individual a
winner
Expect and plan for
detractors and
hidden agendas –
leverage that
energy
Expect and plan for
detractors and
hidden agendas –
leverage that
energy
Succeed
through
others
Succeed
through
others
Lead with empathy
– build trust – show
decisiveness,
commitment,
passion
Lead with empathy
– build trust – show
decisiveness,
commitment,
passion
10. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
Themes
• SFA Initiative
– People Resist Change
– Functions want
priority
– Resources Scarce
– Preconceived Notions
– “Just Another Project”
– Only for Sales and IT
• Project GERTRUDE
– Function Gets Priority
• Finance - Instead of getting calls from
Account Mgr needing you to drop
everything for info needed while with
client… aging receivables, returned
stock credit, etc. – Acct Mgr has notes
in his Account Notes
– Create Viral
Communication
– Inclusive/Exclusive
– Gains Momentum
– “Don’t let it happen
without being recognized”
11. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
Revisit ICARUS
• I dentify Opportunity
– Instinct, Intuition
• C reate the Vision
– Challenge, Charge
• A rticulate the Steps
– Awareness, Answers
• R ally the Resources
– Reinforce, Resourceful
• U nblock Obstacles
– Unwavering, Unrelenting
• S tay the Course
– Steer, Steady
13. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
The Process is a Journey
• With every
step…
a 1 degree
change in
direction…at
90 steps – back
where you
started…every
step after you
lose ground
14. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
“Wait and See”
Old Chinese
Proverb…
“Keep one’s head in
the sand long
enough and
someone will come
along and plant a
headstone overit!”
15. Joe Orlando, Strategy Centre,
PricewaterhouseCoopers UK
Innovation is Like Your
Brand
• It isn’t a task
• It isn’t a project
• It isn’t an activity
• It has to be woven
into the fabric of
what makes you
who you are in
your markets,
today…
tomorrow