The document discusses how creating an alumni panel using Qualtrics can enhance alumni relations and development efforts. It outlines the benefits of panel management, including recruitment, engagement, and rewarding participants, while providing insights from experts in the field. The content emphasizes the importance of panel representation and strategies for increasing participation rates.

1. Qualtrics
Panel Management
SM
How Building Your Own Alumni
Panel Will Transform
Alumni Relations and Development

2. SM
Introduction
Qualtrics Overview
Panel Management
Interview Our Expert
Q&A
Qualtrics
Panel Management

3. SM
Braydon Anderson
marketing
qualtrics
Jean Romeo
director of market research
dartmouth college

4. Brands & Organizations
8K+
of the top 100
business schools
99
Users
2M+
Used In
Countries
90+
The World’s
Leading
Insight
Platform
PROVO / USA
DUBLIN / IRL
SYDNEY / AUS
SEATTLE / USA
DALLAS / USA

5. What is Panel Management?
o People
o Opt-in
INCENTIVE COMMITMENT
o Surveys
o On-going Basis

6. Benefits of
having your
own Panel

7. Benefits of
having your
own Panel

8. Benefits of
having your
own Panel

9. Benefits of
having your
own Panel

10. Benefits of
having your
own Panel

11. Qualtrics Panel Management
SM

12. SM
Recruit Engage Reward

13. What led you to the decision to recruit and
manage your alumni panel?

14. How did you recruit your panel?
Recruiting

15. What is the size of your panel? How did you
decide on that size?
Recruiting

16. Is your panel representative of your alumni
population?
Recruiting

17. What does it mean to “manage” a panel? What
do you actually do on a regular basis to
“manage” it?
Engaging

18. What response rates do you get on your
surveys?
Engaging

19. What have you used to increase participation
rates or engagement?
Engaging

20. How often do you contact panel members?
Engaging

21. Do you offer an incentive? If so, what type of
incentive do you use?
Rewarding

22. What success have you seen from having your
own research panel?

23. What advice would you give to someone who is
building their own panel for the first time?

24. Q&A