SlideShare a Scribd company logo
Qualtrics
Panel Management
SM
How Building Your Own Alumni
Panel Will Transform
Alumni Relations and Development
SM
Introduction
Qualtrics Overview
Panel Management
Interview Our Expert
Q&A
Qualtrics
Panel Management
SM
Braydon Anderson
marketing
qualtrics
Jean Romeo
director of market research
dartmouth college
Brands & Organizations
8K+
of the top 100
business schools
99
Users
2M+
Used In
Countries
90+
The World’s
Leading
Insight
Platform
PROVO / USA
DUBLIN / IRL
SYDNEY / AUS
SEATTLE / USA
DALLAS / USA
What is Panel Management?
o  People
o  Opt-in
INCENTIVE COMMITMENT
o  Surveys
o  On-going Basis
Benefits of
having your
own Panel
Benefits of
having your
own Panel
Benefits of
having your
own Panel
Benefits of
having your
own Panel
Benefits of
having your
own Panel
Qualtrics Panel Management
SM
SM
Recruit Engage Reward
What led you to the decision to recruit and
manage your alumni panel?
How did you recruit your panel?
Recruiting
What is the size of your panel? How did you
decide on that size?
Recruiting
Is your panel representative of your alumni
population?
Recruiting
What does it mean to “manage” a panel? What
do you actually do on a regular basis to
“manage” it?
Engaging
What response rates do you get on your
surveys?
Engaging
What have you used to increase participation
rates or engagement?
Engaging
How often do you contact panel members?
Engaging
Do you offer an incentive? If so, what type of
incentive do you use?
Rewarding
What success have you seen from having your
own research panel?
What advice would you give to someone who is
building their own panel for the first time?
Q&A

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