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How we enable the UK's largest digital
automotive marketplace
Russell Warman
2
Who are we?
 UK’s largest automotive marketplace
with over 400,000 cars listed
 High brand awareness
 48 million cross platform visits per
month
 Largest percentage of online minutes
on classified sites
 2.9 billion advert views in a year
 70% of searches originate from mobile
or tablet devices
1
In an minute……
20,667
Active users
on site
14,993
Ad view’s
(250 per second)
440
Visits to
dealer websites
(7 per second)
Minute
Source: Google Analytics and Auto Trader Data Warehouse – 10th
April 2016 – 8pm-9pm – Peak Minute for each metric
£ 34
Consumer
valuations
undertaken
38
Push
notifications
delivered
(Average 50,000 per day)
12
Map Views
(539,000 for April 2016)
4
How we work
 Values driven culture
 Extremely agile
 Highly collaborative
 Organised into tribes and squads
“A rare example of a market-
leading legacy business retaining
its pre-eminent position online”
FTSE250
7
Our digital transformation…
8
Culture
Our principles
OVERRIDING PRINCIPLE* OVER OVERRIDING PRINCIPLE
Achieving our Mission OVER Short Term Financials
OPERATING PRINCIPLE* OVER OPERATING PRINCIPLE
Efficiency & Excellence OVER ROI Hunger
Simplicity OVER Sophistication
Product Evolution OVER Project
Completion OVER Initiation
People Development OVER External Hires & Contractors
BEHAVIOURAL PRINCIPLE* OVER BEHAVIOURAL PRINCIPLE
Collaboration OVER Competition
Empower & Trust OVER Process & Control
Relationship OVER Transaction
Value & Learning OVER Hierarchy & Status
10
Our culture
11
Environment
Our environment
Our environment
Our environment
Our environment
16
Tools
Our tools
Our tools
19
What next?
How Auto Trader enables the UK's largest digital automotive marketplace

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How Auto Trader enables the UK's largest digital automotive marketplace

  • 1. How we enable the UK's largest digital automotive marketplace Russell Warman
  • 2. 2 Who are we?  UK’s largest automotive marketplace with over 400,000 cars listed  High brand awareness  48 million cross platform visits per month  Largest percentage of online minutes on classified sites  2.9 billion advert views in a year  70% of searches originate from mobile or tablet devices
  • 3. 1 In an minute…… 20,667 Active users on site 14,993 Ad view’s (250 per second) 440 Visits to dealer websites (7 per second) Minute Source: Google Analytics and Auto Trader Data Warehouse – 10th April 2016 – 8pm-9pm – Peak Minute for each metric £ 34 Consumer valuations undertaken 38 Push notifications delivered (Average 50,000 per day) 12 Map Views (539,000 for April 2016)
  • 4. 4 How we work  Values driven culture  Extremely agile  Highly collaborative  Organised into tribes and squads
  • 5. “A rare example of a market- leading legacy business retaining its pre-eminent position online”
  • 9. Our principles OVERRIDING PRINCIPLE* OVER OVERRIDING PRINCIPLE Achieving our Mission OVER Short Term Financials OPERATING PRINCIPLE* OVER OPERATING PRINCIPLE Efficiency & Excellence OVER ROI Hunger Simplicity OVER Sophistication Product Evolution OVER Project Completion OVER Initiation People Development OVER External Hires & Contractors BEHAVIOURAL PRINCIPLE* OVER BEHAVIOURAL PRINCIPLE Collaboration OVER Competition Empower & Trust OVER Process & Control Relationship OVER Transaction Value & Learning OVER Hierarchy & Status