2. The idea behind Amazon business
● The motto of Amazon:
"To be Earth's most customer centric company where people can find and
discover anything they want to buy online".
● Improve the marketing structure.
● Provide methods and products to make more benefit, not only from merely
buying and selling goods.
● Create a wide community where people can exchange their opinion about
products to each other, making the online purchase become more trusting
and convenient work.
3. E-commerce strategy
● The participant of third-party partner
○ Large retailers:
■ Amazon acts as an immediately part supporting the buying and
selling process on sites of the retailers
○ Small sellers:
■ The tools like Amazon Market, Amazon zShops, Amazon
Auctions help the small seller sell your products.
● Completely integration level
○ Amazon Services:
■ Support tools and methods to build an e-commerce website base on
Amazon Platform.
○ Associate Program:
■ cooperate with other websites to allow them to put Amazon's link and
earn some money.
○ Amazon Advantage:
■ Provide a method to help the manufacturer buy theirs goods directly
4. Amazon technology
● A powerful central data warehouse
○ Linux-based technology with three the world's largest database.
○ Consisting of 28 Hewlett Packard servers with 4 CPUs per each node
and running Oracle database software.
○ Three main functions : query, historical data and ETL.
○ Handling milion of back-end operation and queries every day.
● Highly confidential security system
○ Automatically encrypt the user's credit card number during checkout
process.
○ Letting customers choose to encrypt every piece of their's information.
○ Employing Netscape Secure Server with SSL protocol.
○ User's credit number is stored in non-Internet access Database
5. Amazon auction
● Registration
○ You need to have an account in order to buy or sell a product.
○ In amazon, the account for sell different from the account for buy
items.
● Winning Bids
○ The basic operation of any online auction process.
○ The participants with the highest bids at the close of the auction will
become the winners.
○ Each of the auction is limited in specific time period.
● Payment Options
○ Credit card, debit card.. are accepted.
○ In the person-person auction, depending on the agreement between
buyers and sellers.
6. Amazon advantage
● A cost-efficiency and brilliant self-promotion marketing structure.
● Having multi-pronged approach to online sales.
● Multi-leveled e-commerce strategy
● There are many affiliate program:
○ Post Amazon links and earn a commission on click-through sales.
○ Support building a Website based on Amazon's 'platform
-> Becoming a software developer's playground.
● Having a giant database together with many confidential security solution
7. Customer tracking
● A best of breed system
○ Data about users is collected when users visit Amazon.com
○ The supporting of the giant database.
● Product recommendation standard
○ Product that relate to what you are searching.
○ the product that you have seen or bought in the previous visited
session.
○ The product that is purchased by other people who had the same
searching word as you.
8. Amazon community
● Using the personalized experience to create a big community in which
everyone can share their review about the products to each other.
● Very useful with people who want to buy a item while don't have much
information about it.
● "So you'd Like To..." and "Listmania" list
○ A set of products you find interesting : a book, a video or a good
computer device...
○ Available to publish to everyone in community.
9. Conclusion
● Amazon have all necessary conditions to become the world most
successful e-commerce company.
● A special model in which the combination of technology and business
achieve the perfection.
● Amazon play an important role in making online business become popular
than ever.
● With the quickly development of the world, especially in e-commerce, the
influence of Amazon will be more important in the future.
