10 real-world lessons learned from the trenches. An introductory discussion on artificial intelligence.

1. 10 ‘real world’ lessons from the
trenches.
HOW A.I. FITS IN THE
ENTERPRISE

2. ABOUT ME
chris.mohritz@10xeffect.com
● Lifelong entrepreneur
● Deep technology background
● Using A.I. (machine learning) in business since 2009
● Long list of successful A.I. implementations

3. #1 — It’s nothing new
#2 — Narrow your gaze
#3 — Just add skills
#4 — It’s easier
#5 — It’s faster
OUR JOURNEY
#6 — Lead your shots
#7 — Break it down
#8 — Pull from frontline
#9 — It fuels hiring
#10 — Build a brain

4. #1 — IT’S NOTHING NEW...REALLY

5. WE’VE DONE IT BEFORE
( A.I. just makes existing stuff smarter. )

6. In the 20th
century we automated work,
In the 21th
century we are automating intelligence.
4th
INDUSTRIAL REVOLUTION

7. AS IT WAS FAMOUSLY SAID...
“Software is eating the world.”
Now...A.I. is eating the software.

8. A.I. is just software.
As our software has gotten more complex,
We started using machine learning to create rules.
Now we’re expanding on machine learning,
And wallah...A.I. really works!
USE YOUR EXISTING PROCESSES
( We just had to get human coders out of the way. )

9. #2 — THINK BIG, BUILD SMALL

10. EVERYTHING IS UP FOR GRABS
Everything mankind has ever invented — including all
software apps — will be reinvented using A.I.

11. “Anything that a typical human can do with 1 second of
thought, we can probably now or soon automate with A.I.”
~ Andrew Ng
Former lead of Google Brain project
FOCUS ON PINPOINT SOLUTIONS
General A.I. Narrow A.I.
Stay focused on small, precise tasks.

12. THINK THIS... NOT THIS...
One model to rule
them all.
Product
Recommendations
Emotion
Recognition
Sentiment
Analysis
Text
Analytics
Job Search &
Discovery
Video
Analysis
Text to
Speech
Computer
Vision
Search
Autosuggest
Facial
Recognition
Language
Translation
Speech
to Text
Resume
Analysis
Content
Moderation

13. #3 — HOLD OFF ON NEW TEAMS

14. Most implementations do not require a new team,
All you need are some new skills.
JUST ADD SKILLS

15. ● Right technical expertise to cut through the hype
of new offerings, and
● Right business acumen to know where to best
apply those technologies.
WHAT DO YOU REALLY NEED?
( Sound familiar? )

16. #4 — IT’S EASIER THAN YOU
THINK

17. START WITH COMMERCIAL APIs
Commercial Platform, Their Training Data
Commercial Platform, Your Training Data
In-House Platform, Your Training Data
A.I. M
aturity

18. Most of the major cloud providers
have purpose-built A.I.-powered APIs.
And most have a free tier.
BUILT FOR THE CLOUD

19. #5 — IT’S FASTER THAN YOU
THINK

20. Massive breakthroughs have become
the norm.
The technology is very quickly catching
up to the hype.
The primary lag is figuring out how to
apply them.
COMPLETELY UNPRECEDENTED
Linear thinking
Exponential
change

21. (REALLY) TOUGH TO CATCH UP
vs.

22. 100 million times faster...?
“I would predict that in 10 years there’s nothing but
quantum machine learning”
~Hartman Nevet
Head of Google’s Quantum AI Lab
via: technologyreview.com
AND IT’S ONLY GETTING FASTER

23. #6 — GET AHEAD OF THE CURVE

24. Prioritize technologies with a rating system...
● Works Now: ★ ★ ★ ★
● Get Ready for It (1-2 yrs): ★ ★ ★
● On the Horizon (2-5 yrs): ★ ★
● Keep an Eye Out (5+ yrs): ★
e.g. Customer Support Chatbot ★ ★
KNOW WHAT’S NEXT

25. ★ ★
Just because chatbots
aren’t perfect today,
doesn’t mean you should
sit on the sideline.
LEAD YOUR SHOTS

26. #7 — BREAK IT DOWN

27. EASILY DIGESTIBLE CHUNKS
Marketing Support Product Admin
Innovatio
n
Quickest ROI

28. #8 — LEVERAGE YOUR
FRONTLINES

29. Give your staff a list of A.I. capabilities,
Let them find opportunities where A.I. can create
value.
YOUR GREATEST SOURCE OF
IDEAS

30. #9 — A.I. FUELS GROWTH

31. You could end up
hiring more people,
not laying them off.
“A.I.-POWERED” TENDS TO HIRE
geekwire.com/2017/amazon-soars-340k-employees-adding-110k-people-single-year

32. #10 — BUILD A BRAIN

33. EVERY BUSINESS NEEDS A KNOWLEDGE
GRAPH
Image having this level of
understanding about each of
your customers, vendors, etc.

34. If your business could
remember and recall
everything, what
could it tell you
about...
● Customers
● Suppliers
● Transactions
● etc.
What kind of
decisions would it
make?
FUEL YOUR A.I.
Photo: neo4j.com/blog/36-million-series-d-whats-next-graph-space

35. Company Knowledge
BETTER EXPERIENCE FOR
EVERYONE
A.I.-Powered
Marketing
A.I.-Powered
Support
A.I.-Powered
Product
A.I.-Powered
Admin
A.I.-Powered
Innovation
Imagine a customer support chatbot
helping a customer — and that
chatbot has instant recall of every
interaction that customer has had
with your products & brand in the
past. Imagine happy customers!

36. CLOSING

37. #1 — It’s nothing new
#2 — Narrow your gaze
#3 — Just add skills
#4 — It’s easier
#5 — It’s faster
RECAP
#6 — Lead your shots
#7 — Break it down
#8 — Pull from frontline
#9 — It fuels hiring
#10 — Build a brain

38. KEY TAKEAWAY
A.I. should be…
Augmented Intelligence.
Focus on amplifying human productivity,
Not replacing it.

39. THANK YOU
chris.mohritz@10xeffect.com