Market Analysis for SWAT TV
•Download as PPT, PDF•
3 likes•1,771 views
SWAT TV operates in the self-help/personal development market. The document analyzes SWAT TV's position through a SWOT analysis and identifying key competitors. It finds that books are currently higher competitors than websites. The conclusion recommends SWAT TV focus on competing against a wider range of self-help products and not just websites, as websites are not the most relevant competitor.
Report
Share
Report
Share
![Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Metrics and Measuring Success in Online Communities
The document outlines steps for measuring the success of a business community:
1. Identify business objectives such as increasing customer loyalty or brand awareness.
2. Prioritize the objectives based on importance to the business.
3. Choose quantitative and qualitative metrics to measure, such as web traffic, sentiment, or customer retention.
4. Benchmark current performance to track progress over time.
5. Identify trends in the metrics and regularly report on them.
Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interac...
What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that.
Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference.
After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’.
Hosted by Bill Swanson, VP, EMEA, PubMatic
FLIRT crowdsourcing
The document describes the FLIRT model of crowdsourcing, which focuses on customer involvement in business functions and development through digital channels for mutual benefit. The FLIRT model focuses on the business area and scale of collaboration, uses language authentically and transparently, provides both intrinsic and extrinsic incentives, establishes rules for initiation and interaction, utilizes tools to encourage creation and contribution, and involves different groups like creators, critics, connectors, and crowds at various participation levels.
Advertising Laws & Regulations in Content Discovery
I got into trouble with the law after fighting it and was given a huge fine. The document discusses advertising law and regulations for content discovery platforms. It provides guidance on proper disclosures for publishers and restrictions on false and deceptive advertising claims for brands and performance marketers. Media partners are advised to avoid fake product claims and ensure any health or weight loss claims can be substantiated.
Tempero Social Media Presentation
Dominic Sparkes from Tempero spoke at KMP's Social Media Marketing seminar on the 13th May in London.
How to have a killer ecommerce web site?
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
How to have a killer ecommerce web site?
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
Making Programmatic Work
This document discusses how to achieve marketing goals through programmatic advertising using data and algorithms. It emphasizes setting the right advertising goal, understanding the large programmatic opportunity in terms of available digital impressions, and managing the vast amount of data through predictive models and optimization to determine the right bid price for each impression and which impressions to purchase. The key to success is creating a strategic vision, setting a clear goal, accessing maximum supply, onboarding relevant data, using world-class algorithms, and providing insightful analysis.
Recommended
Metrics and Measuring Success in Online Communities
The document outlines steps for measuring the success of a business community:
1. Identify business objectives such as increasing customer loyalty or brand awareness.
2. Prioritize the objectives based on importance to the business.
3. Choose quantitative and qualitative metrics to measure, such as web traffic, sentiment, or customer retention.
4. Benchmark current performance to track progress over time.
5. Identify trends in the metrics and regularly report on them.
Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interac...
What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that.
Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference.
After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’.
Hosted by Bill Swanson, VP, EMEA, PubMatic
FLIRT crowdsourcing
The document describes the FLIRT model of crowdsourcing, which focuses on customer involvement in business functions and development through digital channels for mutual benefit. The FLIRT model focuses on the business area and scale of collaboration, uses language authentically and transparently, provides both intrinsic and extrinsic incentives, establishes rules for initiation and interaction, utilizes tools to encourage creation and contribution, and involves different groups like creators, critics, connectors, and crowds at various participation levels.
Advertising Laws & Regulations in Content Discovery
I got into trouble with the law after fighting it and was given a huge fine. The document discusses advertising law and regulations for content discovery platforms. It provides guidance on proper disclosures for publishers and restrictions on false and deceptive advertising claims for brands and performance marketers. Media partners are advised to avoid fake product claims and ensure any health or weight loss claims can be substantiated.
Tempero Social Media Presentation
Dominic Sparkes from Tempero spoke at KMP's Social Media Marketing seminar on the 13th May in London.
How to have a killer ecommerce web site?
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
How to have a killer ecommerce web site?
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
Making Programmatic Work
This document discusses how to achieve marketing goals through programmatic advertising using data and algorithms. It emphasizes setting the right advertising goal, understanding the large programmatic opportunity in terms of available digital impressions, and managing the vast amount of data through predictive models and optimization to determine the right bid price for each impression and which impressions to purchase. The key to success is creating a strategic vision, setting a clear goal, accessing maximum supply, onboarding relevant data, using world-class algorithms, and providing insightful analysis.
"Optimizing the use of Facebook in the cross channel mix"
Does Performance exist in Social Media? And, if so, how can we maximize the impact of Facebook in our digital campaigns? Alina Petri, Country Manager of ForestView in Romania, goes from theoty to practice and offers 10 valuable insights.
The Evolution of Paid Search
The document discusses the evolution of paid search marketing over time as search engines have implemented changes to increase query volumes, lower costs per click for advertisers, and improve relevance of ads for consumers. Specifically, it covers how Google Instant and the Bing-Yahoo search alliance impacted search volumes, costs and performance for engines, consumers and advertisers. It also discusses trends towards exact matching keywords and quality score that have incentivized advertisers to improve efficiency.
Training option
This document discusses different types of publishing models including print, digital, and hybrid options. It outlines pros and cons of print like time-tested credibility but higher expenses versus digital with lower costs but validity questions. Advertising formats are also covered ranging from print ads to online banners to content marketing. The document stresses designing ads and content with headlines, features, benefits for specific audiences and calls to action.
Behavioural Re-targeting and Performance Marketing - Laurent Gib
- MyThings is a personalized retargeting provider in Europe that implements retargeting solutions for over 100 top online retailers and affiliate networks.
- Through personalized retargeting of over 1 billion impressions per month, MyThings achieves 3-6x uplifts in return conversions for its retail clients.
- MyThings' personalized retargeting solution combines the benefits of display advertising such as volume and branding with the targeting capabilities of search to precisely reach customers with purchase intent.
Sbci Marketing Roi
Softbank China & India Holdings William Bao Bean presentation to the Marcus Evans seminar March 2009 in Shanghai on digital marketing basics. The focus is on marketing ROI methodologies, case studies from the agencies (sinotech group, agenda and adchina) and best practices.
Beat The Competition With The Right Tools
The document discusses how to use competitive intelligence to gain advantages in affiliate marketing. It provides 5 ways to use competitive data: 1) for affiliate recruitment by finding new verticals and opportunities, 2) for campaign building by analyzing competitors' strategies, 3) for client reporting to showcase performance, 4) for compliance by monitoring rules, and 5) for benchmarking and self-review to evaluate one's own presence and strategies. Specific tools like WhatRunsWhere and The Search Monitor are highlighted for monitoring paid search, display advertising, and competitors' activities.
Product Marketing
The document discusses product marketing responsibilities and strategies. It covers:
1) Product marketing oversees messaging, positioning, and marketing products to customers, partners, analysts, and press.
2) The 4 P's of marketing are product, price, place, and promotion. Promotion strategies discussed include advertising, public relations, branding, and web 2.0 techniques.
3) A successful product launch requires planning promotion, developing collateral, ensuring the product is bug-free, training teams, and getting early customer feedback.
Listening to the Conversation — The New Communications Imperative
Rob Key, CEO of Converseon, discusses the company's capabilities in conversation mining and social media strategy. Converseon uses its Conversation Miner software to analyze online conversations across various venues and provides insights into topics, sentiment, influencers and more. Key highlights Converseon's process for helping clients effectively engage in social media conversations and provides examples of how conversation mining has helped brands like Graco monitor reputation and inform strategies.
Chanimal Building A Saa S Channel Presentation
The document outlines three phases for building a successful SaaS channel program: definition, recruitment, and enablement. It provides details on defining the structure, levels, and requirements of the program. It also discusses tools, content, training, support, and policies needed to recruit partners and enable them to sell and support the product.
Social media strategies there is no such thing like social media strategy
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
Evaluating True Value Vs Hype In Bto B Media
The document discusses various traditional and new media options for B2B advertising. It notes that while the internet and new media have grown, print is not dead and should still be part of advertising plans. The document provides advice on evaluating media options, asking the right questions of publishers, and common mistakes to avoid when buying media. It also highlights emerging options like video and social media that are seeing increasing usage and spending.
HatlingFlint KNOW Series
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
Simon Rogers
Simon Rogers, Head of Sales at Market Sentinel presents "How to manage your reputation and measure the ROI."
Simon presented at KMP Digitata's Reputation Management seminar on the 7th May at the MDDA in Manchester.
Monitoring Consumer-Generated Media (CGM) for Market Intelligence
Presentation Objective: To learn how to better monitor the Internet, especially CGM for market intelligence.
B 2 B And Social Media
This document discusses strategies for using social media in B2B marketing. It notes that B2B marketing is more complex than B2C marketing due to longer sales cycles and multiple decision makers. Some key tactics discussed include branding, interactive services like websites, and social media platforms. The document emphasizes the importance of having an ongoing conversation with customers through social media and measuring results. It also provides examples of how some companies have successfully or unsuccessfully used social media and user-generated content in their marketing.
Interactive marketing strategies for financial services companies
The document discusses interactive marketing strategies for financial services companies. It outlines various digital marketing channels such as email marketing, banner ads, search engine marketing, social media, blogging, video/podcasts, and mobile/location-based services. It emphasizes engaging with customers through conversation rather than interruptions and highlights the importance of measuring engagement over just clicks or followers.
Tie Seminar Mktg Shoestring Oct1409
A seminar conducted for TIE in Silicon Valley to provide perspective on how companies can do marketing on a shoestring budget in the current world of social media and interconnected business.
technology entrepreneurship
This document discusses assessing new product opportunities for both new and existing companies. It covers identifying customer needs, market segmentation, determining first customers, and developing a go-to-market strategy. Key points include evaluating management versus technology, assessing pain killers versus vitamins, overcoming barriers for existing companies, and crossing the chasm to reach the early majority market.
Social Media Marketing Seminar
This document provides guidance for business owners on using social media. It defines social media and discusses the benefits it can provide, such as improved traffic, new partnerships and qualified leads. It also analyzes data on how marketers are using social media and the return on investment they are seeing. Tips are provided on understanding competitors and selecting the best channels to engage target markets through social media.
Mkt 16
The document discusses various topics related to advertising and sales promotion including:
- Setting specific advertising objectives to guide efforts and understanding when different types of advertising are needed
- Choosing the best advertising medium considering objectives, target market, and funds
- Planning effective advertising messages and understanding how advertising agencies work
- Understanding sales promotion techniques, their advantages and limitations, and challenges in managing promotion programs
Lean Startup Victoria 02 Testing Value Proposition
The slides from the introduction to Lean Business Methodology from the Victoria, BC Lean Startup Meetup.
meetup.com/Lean-Startup-Victoria
Intro to-online-advertising-greg-stuart
This document provides a high-level overview of internet advertising and online media. It begins with definitions of key terms like the internet, online media categories, and types of online advertising. It then discusses research showing that online advertising is effective at increasing brand metrics and sales. Specific case studies from major brands like Ford, McDonald's, and others demonstrate sales lifts from 11-25% from online advertising. The document concludes by noting that extensive brand studies have shifted many major companies and industries to significantly increase their online advertising budgets.
More Related Content
What's hot
"Optimizing the use of Facebook in the cross channel mix"
Does Performance exist in Social Media? And, if so, how can we maximize the impact of Facebook in our digital campaigns? Alina Petri, Country Manager of ForestView in Romania, goes from theoty to practice and offers 10 valuable insights.
The Evolution of Paid Search
The document discusses the evolution of paid search marketing over time as search engines have implemented changes to increase query volumes, lower costs per click for advertisers, and improve relevance of ads for consumers. Specifically, it covers how Google Instant and the Bing-Yahoo search alliance impacted search volumes, costs and performance for engines, consumers and advertisers. It also discusses trends towards exact matching keywords and quality score that have incentivized advertisers to improve efficiency.
Training option
This document discusses different types of publishing models including print, digital, and hybrid options. It outlines pros and cons of print like time-tested credibility but higher expenses versus digital with lower costs but validity questions. Advertising formats are also covered ranging from print ads to online banners to content marketing. The document stresses designing ads and content with headlines, features, benefits for specific audiences and calls to action.
Behavioural Re-targeting and Performance Marketing - Laurent Gib
- MyThings is a personalized retargeting provider in Europe that implements retargeting solutions for over 100 top online retailers and affiliate networks.
- Through personalized retargeting of over 1 billion impressions per month, MyThings achieves 3-6x uplifts in return conversions for its retail clients.
- MyThings' personalized retargeting solution combines the benefits of display advertising such as volume and branding with the targeting capabilities of search to precisely reach customers with purchase intent.
Sbci Marketing Roi
Softbank China & India Holdings William Bao Bean presentation to the Marcus Evans seminar March 2009 in Shanghai on digital marketing basics. The focus is on marketing ROI methodologies, case studies from the agencies (sinotech group, agenda and adchina) and best practices.
Beat The Competition With The Right Tools
The document discusses how to use competitive intelligence to gain advantages in affiliate marketing. It provides 5 ways to use competitive data: 1) for affiliate recruitment by finding new verticals and opportunities, 2) for campaign building by analyzing competitors' strategies, 3) for client reporting to showcase performance, 4) for compliance by monitoring rules, and 5) for benchmarking and self-review to evaluate one's own presence and strategies. Specific tools like WhatRunsWhere and The Search Monitor are highlighted for monitoring paid search, display advertising, and competitors' activities.
What's hot (6)
"Optimizing the use of Facebook in the cross channel mix"
"Optimizing the use of Facebook in the cross channel mix"
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Behavioural Re-targeting and Performance Marketing - Laurent Gib
Similar to Market Analysis for SWAT TV
Product Marketing
The document discusses product marketing responsibilities and strategies. It covers:
1) Product marketing oversees messaging, positioning, and marketing products to customers, partners, analysts, and press.
2) The 4 P's of marketing are product, price, place, and promotion. Promotion strategies discussed include advertising, public relations, branding, and web 2.0 techniques.
3) A successful product launch requires planning promotion, developing collateral, ensuring the product is bug-free, training teams, and getting early customer feedback.
Listening to the Conversation — The New Communications Imperative
Rob Key, CEO of Converseon, discusses the company's capabilities in conversation mining and social media strategy. Converseon uses its Conversation Miner software to analyze online conversations across various venues and provides insights into topics, sentiment, influencers and more. Key highlights Converseon's process for helping clients effectively engage in social media conversations and provides examples of how conversation mining has helped brands like Graco monitor reputation and inform strategies.
Chanimal Building A Saa S Channel Presentation
The document outlines three phases for building a successful SaaS channel program: definition, recruitment, and enablement. It provides details on defining the structure, levels, and requirements of the program. It also discusses tools, content, training, support, and policies needed to recruit partners and enable them to sell and support the product.
Social media strategies there is no such thing like social media strategy
The document discusses various strategies related to using social media as part of a corporate strategy. It discusses different types of corporate structures and their approaches to social media, including very social corporations, social corporations, and ordinary corporations. It also discusses concepts like value co-creation, crowdsourcing, social listening, content strategy, platform strategy, and integrating social media with other business strategies and priorities. The overall focus is on how companies can develop effective social media strategies that align with their business goals and culture.
Evaluating True Value Vs Hype In Bto B Media
The document discusses various traditional and new media options for B2B advertising. It notes that while the internet and new media have grown, print is not dead and should still be part of advertising plans. The document provides advice on evaluating media options, asking the right questions of publishers, and common mistakes to avoid when buying media. It also highlights emerging options like video and social media that are seeing increasing usage and spending.
HatlingFlint KNOW Series
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
Simon Rogers
Simon Rogers, Head of Sales at Market Sentinel presents "How to manage your reputation and measure the ROI."
Simon presented at KMP Digitata's Reputation Management seminar on the 7th May at the MDDA in Manchester.
Monitoring Consumer-Generated Media (CGM) for Market Intelligence
Presentation Objective: To learn how to better monitor the Internet, especially CGM for market intelligence.
B 2 B And Social Media
This document discusses strategies for using social media in B2B marketing. It notes that B2B marketing is more complex than B2C marketing due to longer sales cycles and multiple decision makers. Some key tactics discussed include branding, interactive services like websites, and social media platforms. The document emphasizes the importance of having an ongoing conversation with customers through social media and measuring results. It also provides examples of how some companies have successfully or unsuccessfully used social media and user-generated content in their marketing.
Interactive marketing strategies for financial services companies
The document discusses interactive marketing strategies for financial services companies. It outlines various digital marketing channels such as email marketing, banner ads, search engine marketing, social media, blogging, video/podcasts, and mobile/location-based services. It emphasizes engaging with customers through conversation rather than interruptions and highlights the importance of measuring engagement over just clicks or followers.
Tie Seminar Mktg Shoestring Oct1409
A seminar conducted for TIE in Silicon Valley to provide perspective on how companies can do marketing on a shoestring budget in the current world of social media and interconnected business.
technology entrepreneurship
This document discusses assessing new product opportunities for both new and existing companies. It covers identifying customer needs, market segmentation, determining first customers, and developing a go-to-market strategy. Key points include evaluating management versus technology, assessing pain killers versus vitamins, overcoming barriers for existing companies, and crossing the chasm to reach the early majority market.
Social Media Marketing Seminar
This document provides guidance for business owners on using social media. It defines social media and discusses the benefits it can provide, such as improved traffic, new partnerships and qualified leads. It also analyzes data on how marketers are using social media and the return on investment they are seeing. Tips are provided on understanding competitors and selecting the best channels to engage target markets through social media.
Mkt 16
The document discusses various topics related to advertising and sales promotion including:
- Setting specific advertising objectives to guide efforts and understanding when different types of advertising are needed
- Choosing the best advertising medium considering objectives, target market, and funds
- Planning effective advertising messages and understanding how advertising agencies work
- Understanding sales promotion techniques, their advantages and limitations, and challenges in managing promotion programs
Lean Startup Victoria 02 Testing Value Proposition
The slides from the introduction to Lean Business Methodology from the Victoria, BC Lean Startup Meetup.
meetup.com/Lean-Startup-Victoria
Intro to-online-advertising-greg-stuart
This document provides a high-level overview of internet advertising and online media. It begins with definitions of key terms like the internet, online media categories, and types of online advertising. It then discusses research showing that online advertising is effective at increasing brand metrics and sales. Specific case studies from major brands like Ford, McDonald's, and others demonstrate sales lifts from 11-25% from online advertising. The document concludes by noting that extensive brand studies have shifted many major companies and industries to significantly increase their online advertising budgets.
Intro To Online Advertising Greg Stuart
The attached was developed by Greg Stuart, co-author of What Sticks, for a client to give them a very comprehensive view of online advertising by the former CEO of the IAB-Interactive Advertising Bureau. It gives away many unknown secrets of online advertising practices and is an insiders view to the research, measurement, practices by the world's blue-chip brands.
In Depth Introdution on Online Advertising by Greg Stuart
This document provides a high-level overview of internet advertising and online media. It discusses the different types of online media like search engines, social media, and video platforms. It also summarizes the various types of online advertising like display, search engine marketing, email marketing, and more. The document then reviews research studies that show online advertising is highly effective at increasing brand metrics and driving sales both online and offline.
The American Attribution Index: Using Attribution Management to Improve Media...
Recently, ClearSaleing Inc and Vetra Analytics announced the publication of the first-ever attribution management index. The American Attribution Index (AAI) measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions.
Other topics covered in this informative and groundbrekaing webinar include:
* How to discover the relative importance of online media sources in influencing purchase decisions.
* How you can benchmark against your competitors using the vertical attribution indices.
* How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.
To watch the on-demand version of the live webinar, please visit: AttributionManagement.com
or www.searchmarketingnow.com/on-demand
Building Successful Partnerships A Growth Strategy
Wendy Kennedy (www.wendykennedy.com) graciously commissioned ChannelGain to develop and deliver this presentation to a group of Canada\'s Department of Foreign Affairs - Trade Commissioners.
This presentation is an introduction to the value of partners as a growth strategy for small to medium technology enterprises.
The presentation is based on a case study format (client names have been withheld for privacy purposes). It contains not only an overview but summary best practices, scenarios and outcomes.
To receive a copy of this presentation please contact susan@channelgain.com.
Similar to Market Analysis for SWAT TV (20)
Listening to the Conversation — The New Communications Imperative
Listening to the Conversation — The New Communications Imperative
Social media strategies there is no such thing like social media strategy
Social media strategies there is no such thing like social media strategy
Monitoring Consumer-Generated Media (CGM) for Market Intelligence
Monitoring Consumer-Generated Media (CGM) for Market Intelligence
Interactive marketing strategies for financial services companies
Interactive marketing strategies for financial services companies
Lean Startup Victoria 02 Testing Value Proposition
Lean Startup Victoria 02 Testing Value Proposition
In Depth Introdution on Online Advertising by Greg Stuart
In Depth Introdution on Online Advertising by Greg Stuart
The American Attribution Index: Using Attribution Management to Improve Media...
The American Attribution Index: Using Attribution Management to Improve Media...
Building Successful Partnerships A Growth Strategy
Building Successful Partnerships A Growth Strategy
Market Analysis for SWAT TV
- 1. SWAT TV. A situation overview
- 9. Competitor Analysis (2) Key Success Factors Weighting Websites Weighted Books Weighted Effective .30 3 0.9 7 2.1 Low embarrassment .25 10 2.5 5 1.25 Low cost .20 8 1.6 7 1.4 MM Relatable .15 6 0.9 9 1.35 Wide range .10 6 0.6 10 1.0 Totals 1.0 33 6.5 38 7.1