Today's case study shows how SEO experts, UR Digital, boosted the online visibility of an accounting firm in Sydney. Using local SEO and some website restructuring, they were able to transform the website into one of the top-ranking sites in the region, leading to significant growth for the accounting firm. Read more on this at SavvySME.

1. How an Accounting Firm
Transformed Their Online
Visibility
by UR Digital

2. The Client
A small accounting firm in Sydney struggled with
limited online presence, an unoptimised website and
an ineffective link profile. Based in Bondi Junction at
the time, they faced a significant visibility challenge
with no online presence for crucial search terms
such as "tax returns Bondi Junction" or "tax
accountant Bondi Junction".
by UR Digital

3. The Brief
They approached us to help them improve their local
SEO, wanting to rank for all 29 suburbs in the
Eastern Suburbs region, targeting keywords such as
"tax returns <suburb name>" and "tax accountant
<suburb name>" for individuals and different terms
for businesses and self managed super funds.
by UR Digital

4. The Approach
We conducted a thorough competitive landscape
analysis, which provided valuable insights into the
challenges we needed to overcome. With a clear
understanding of the client's objectives and a
comprehensive assessment of the competitive
landscape, we were able to devise a strategic plan
tailored to their specific needs.
by UR Digital

5. The Findings
Their existing website posed an additional
obstacle. It was a single-page website
encompassing all their services, making it difficult
to rank organically for competitive keywords,
especially in larger local areas like Bondi
Junction, Bondi, Vaucluse, or Double Bay.
by UR Digital

6. The Solution
We combined local SEO strategies with a website
restructuring approach to maximise their online
visibility and search rankings. Our plan accounted
for the competitive nature of the keywords and the
need for a more optimised website structure to
achieve the desired outcomes.
by UR Digital

7. The Results
The implementation of our SEO strategies resulted in
significant growth for the client:
a 929% increase in total impressions and a 166%
increase in total clicks
traffic growth increased by 50% on Google Maps
the business expanded from a sole trader to a team
of four
by UR Digital