AT&T conducted a survey to understand customer views on corporate social responsibility initiatives related to the environment. The survey found that raising awareness of AT&T's efforts to use environmentally preferred materials, improve energy efficiency, responsibly manage devices at end of life, and employ environmentally responsible manufacturing increased customer satisfaction and their likelihood to recommend AT&T to others. Customers' net promoter scores improved after learning about AT&T's CSR initiatives.

1. • John Schulz AT&T @johnfschulz
#SB15sd
How a New Connected Life Can Transform
Communities, and How to Know if
Customers Care

2. New Orleans 2007

5. Use of environmentally
preferred materials
Energy efficiency
Device end of life
Environmentally
responsible manufacturing
Substances of concern

9. Would you recommend AT&T
products and services to a
friend or colleague?

11. Eco-Ratings
Environmental
Efforts

12. 0%
50%
100%
150%
200%
Net Promoter Score
After CSR
initiative
awareness