Dotcom Moscow 2015 HOT
•Download as PPT, PDF•
0 likes•208 views
The document discusses trends in the hotel industry, including the rise of metasearch and cooperation between hotel brands. It notes that guests are becoming loyal to quality over individual brands and that search and comparison is easier than ever before. The document also outlines challenges for hotels, such as keeping up with changing technology and the threat of unexpected fees and lost or cancelled reservations that customers experience. Opportunities discussed include connecting to all metasearch channels for free, finding customer niches, and partnering with other companies.
Report
Share
Report
Share
Recommended
Seo Overview by iOptimize Marketing
SEO, or search engine optimization, is the process of improving a website to increase traffic from search engines like Google. SEO is important for hotels because most travel research is done online, and a high search engine ranking is crucial to attract qualified customers. Local SEO is especially important for franchised hotels to target local events and groups. While some believe that more travelers book directly on hotel websites, research shows that online travel agencies are still more popular booking sites. User reviews on sites like TripAdvisor also have a major influence on booking decisions. To succeed with SEO, hotels need patience as rankings can take a long time to improve, and an ongoing effort to adapt strategies as search engines and consumer behavior evolve.
Big boys
The document discusses the advantages and disadvantages of hotels working with large online travel agencies (OTAs) like Expedia and Booking.com. The advantages are that OTAs have an existing customer base that can increase hotel occupancy. They also help make hotels better known. However, the disadvantages are that OTAs charge high commissions that cut into hotel revenue. Customers booked through OTAs may not become loyal to the hotel. Hotels also lose control over rates and can't access customer profiles. The document recommends that hotels use OTAs for their large customer base but try to convert those customers into direct bookers by making them loyal to the hotel through good service. It suggests not relying too heavily on OTAs and instead developing the hotel
Whimsy.smartpitch.milestone3
Whimsy is a travel search startup that aims to allow users to search for trips based on desired activities rather than destinations. It is targeting millennials, Gen X/Y, college graduates and busy professionals. The founders analyzed the online travel agency market and found Expedia and Pricline have the largest market shares. They estimated the pilot launch costs would total $85,000, with the largest expenses going towards development, marketing, and legal/compliance.
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media?
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media to create buzz and increase online bookings through the network of their exisiting fans and guests?
2011 SEDF Marketing Update
The document provides an update on SEDF's marketing activities in 2011, including improvements to their website, use of social media, Monday Memo newsletter, and retail data. It discusses analytics on website traffic and newsletter readership. New additions include a site selectors area, demographic page, and event tab. Marketing expenditures and a retail blitz campaign are also mentioned. The document emphasizes having data available to validate claims about Shawnee's business environment.
Turn OTA Lookers into Direct Bookers
This document summarizes a webinar about improving a property's appearance on online travel agencies (OTAs) to drive more direct bookings. The webinar discussed how OTAs and meta-search sites are major distribution channels that must be properly managed. While withholding content from these sites will not drive more travelers to a property's website, working with OTAs can maximize occupancy and profit. It also emphasized the importance of telling a property's unique story in a consistent way across all platforms where travelers are shopping.
Collecting Hotel Guest Feedback: The Most Effective Tactics
Obtaining feedback from guests is a critical business practice for hospitality brands, but it can be a major challenge getting guests to reply. Here, we've compiled survey data on how to solicit feedback in the most effective way.
Meta searching in hospitality
This presentation provides a general overview of meta-searching, as well as an introduction to the use of meta-searching in the hospitality industry.
Recommended
Seo Overview by iOptimize Marketing
SEO, or search engine optimization, is the process of improving a website to increase traffic from search engines like Google. SEO is important for hotels because most travel research is done online, and a high search engine ranking is crucial to attract qualified customers. Local SEO is especially important for franchised hotels to target local events and groups. While some believe that more travelers book directly on hotel websites, research shows that online travel agencies are still more popular booking sites. User reviews on sites like TripAdvisor also have a major influence on booking decisions. To succeed with SEO, hotels need patience as rankings can take a long time to improve, and an ongoing effort to adapt strategies as search engines and consumer behavior evolve.
Big boys
The document discusses the advantages and disadvantages of hotels working with large online travel agencies (OTAs) like Expedia and Booking.com. The advantages are that OTAs have an existing customer base that can increase hotel occupancy. They also help make hotels better known. However, the disadvantages are that OTAs charge high commissions that cut into hotel revenue. Customers booked through OTAs may not become loyal to the hotel. Hotels also lose control over rates and can't access customer profiles. The document recommends that hotels use OTAs for their large customer base but try to convert those customers into direct bookers by making them loyal to the hotel through good service. It suggests not relying too heavily on OTAs and instead developing the hotel
Whimsy.smartpitch.milestone3
Whimsy is a travel search startup that aims to allow users to search for trips based on desired activities rather than destinations. It is targeting millennials, Gen X/Y, college graduates and busy professionals. The founders analyzed the online travel agency market and found Expedia and Pricline have the largest market shares. They estimated the pilot launch costs would total $85,000, with the largest expenses going towards development, marketing, and legal/compliance.
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media?
How Hotels, Online Travel Agents (OTAs) or Airlines can leverage social media to create buzz and increase online bookings through the network of their exisiting fans and guests?
2011 SEDF Marketing Update
The document provides an update on SEDF's marketing activities in 2011, including improvements to their website, use of social media, Monday Memo newsletter, and retail data. It discusses analytics on website traffic and newsletter readership. New additions include a site selectors area, demographic page, and event tab. Marketing expenditures and a retail blitz campaign are also mentioned. The document emphasizes having data available to validate claims about Shawnee's business environment.
Turn OTA Lookers into Direct Bookers
This document summarizes a webinar about improving a property's appearance on online travel agencies (OTAs) to drive more direct bookings. The webinar discussed how OTAs and meta-search sites are major distribution channels that must be properly managed. While withholding content from these sites will not drive more travelers to a property's website, working with OTAs can maximize occupancy and profit. It also emphasized the importance of telling a property's unique story in a consistent way across all platforms where travelers are shopping.
Collecting Hotel Guest Feedback: The Most Effective Tactics
Obtaining feedback from guests is a critical business practice for hospitality brands, but it can be a major challenge getting guests to reply. Here, we've compiled survey data on how to solicit feedback in the most effective way.
Meta searching in hospitality
This presentation provides a general overview of meta-searching, as well as an introduction to the use of meta-searching in the hospitality industry.
Hotel online distribution 2014
The document discusses key trends in online hotel distribution for 2014. It notes the continued dominance of OTAs, social media, and meta-search sites. Mobile bookings are increasing, making mobile-optimized websites and apps important. OTAs remain a major distribution channel. Meta-search sites are directing more traffic and potential bookings away from OTAs towards direct bookings. Social media is also growing in importance for hotel marketing and reviews. The document provides tips for hotels to effectively utilize these various online distribution channels.
Map genius sales deck
Example of a sales deck made by a Product Manager to enable his sales team to go into the field and begin the conversation with potential clients
Social Reputation Management for Restaurants
This document discusses the importance of social media and online reviews for local businesses. It emphasizes that consumers now do extensive online research and make purchasing decisions based on what they find about a business' reputation and reviews. The document promotes social reputation management services that monitor online listings and reviews and help businesses engage customers and respond to feedback to improve their online presence and reputation.
OVB Masterclass Oracle
Retos de la comunicación digital: marketing, audiencias, contenidos y omni-canal.
Miguel Parra, Director de Desarrollo de Negocio.
Customer Experience en Oracle para España y Portugal.
Social CRM - The Taj Hotels study
Social CRM as a tool to enhance consumer experience is a must for luxury hotels. In this presentation we picked up Taj hotels as an example from India and looked at the possibilities.
Subrat bisht is a Digital strategist and a pitch doctor. He provides digital consulting services and has over ten years of experience working with FMCG, BFSI and Hospitality clients. He holds expertise in digital CRM, analytic's, social CRM and digital consumer behavior. His experience spans across multiple geographies in Europe, Asean and India.
The Evolving Travel Shopping Journey: Winning the Hotel Booking
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
11 Trends in the Future of Retail According to Brian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Hotel Satisfaction. Is it possible in Bahamas?
Hotels have seen an overall decline in guest satisfaction over the past 7 years according to a JD Powers study. While pricing satisfaction was higher, other key areas like check-in/out, rooms, food, and beverage saw declines. To offset this, some hotels have cut costs, but this approach could backfire as the economy improves. The study warns hotels must improve overall guest experience and get back to fundamentals to raise satisfaction and protect their reputation. Using social media and mobile technologies to engage guests, provide customer service, and offer virtual concierge options can help hotels deepen relationships with customers and potentially increase satisfaction.
Whitepaper - Four Keys to a Profitable Hotel Distribution Strategy
As the distribution landscape continues to evolve and complexities and costs grow, effective distribution and pricing strategies are more important than ever.
A successful distribution strategy must begin with a more acute understanding of customer acquisition costs by channel. From there, hotels must focus on driving and converting more direct bookings and maximizing revenue on every transaction across all channels
In this whitepaper you can learn four strategies to develop a profitable room distribution strategy for your hotel.
Guest Intel Market Drivers
This document discusses how hotels can better understand what drives guests to choose their property. It emphasizes tracking guests by season, source of booking, market, and company to understand what factors influenced their decision. Hotels should analyze this data along with competitive intelligence and market trends to optimize marketing. New technologies like mobile apps, social media, and CRM tools can provide insights into guests and help hotels tailor their offerings to attract more business.
ValiDeck Slide Deck
The document discusses developing a prototype for a centralized database that authenticates customers and allows them to anonymously submit and view trusted reviews of products, businesses and services. It seeks $3 million in funding to build the prototype, which would provide proof of concept for designing hardware and software to allow loyalty programs without additional cards, searching the database for endorsed items, and authenticating customers to capture transaction records and reviews.
"Customers Are Rarely Lost – And by leveraging technology you can give them ...
"Customers Are Rarely Lost – And by leveraging technology you can give them ...Argyle Executive Forum
Tim Genovese, Vice President of Guest Experience & Brand Consistency at InterContinental Hotels Group, discussed how businesses can enhance the customer experience during his presentation at the 2014 Customer Care Leadership Forum in Atlanta on Nov. 20. According to Genovese, his company uses social media and technology to enhance customer care, and it needs to embrace these tools to stay ahead of its rivals.
Genovese pointed out that customer feedback is vital because it provides a business with insights into its everyday operations. And as a result, Genovese noted a business must find ways to collect customer feedback, even if that feedback is sometimes harsh: “Feedback is a gift. It is a gift, and you and your organization need to look at it as a gift because it helps you run a better business and it helps you retain your customers, even if that feedback isn’t as comfortable as we would all like it to be from time to time.”
In addition, customer service reviews are quickly becoming key differentiators for businesses in today’s highly competitive global marketplace, Genovese said. A business that identifies new ways to keep its customers happy, Genovese added, can gain a competitive advantage. Also, Genovese said a business needs to respond to customers via social networks to ensure that these clients get the support they deserve: “If you don’t already have it, establish team members who are responsible for maintaining and talking and watching what’s happening with your company, your name [and] your products out on the Internet and [be] responsible for reacting to that. They [should] respond to both positive and negative posts.”
- See more at: http://www.argylejournal.com/customer-care/2014-customer-care-leadership-forum-tim-genovese-vice-president-guest-experience-brand-consistency-intercontinental-hotels-group/#sthash.Ue8zkkJY.dpufDigital strategy sarovar hotels
The document discusses current hospitality trends in India and opportunities for digital strategy at Sarovar Hotels & Resorts. Key points include:
- The branded budget hotel segment is driving growth in India's hospitality sector. However, digital platforms are truly driving their expansion.
- Sarovar faces challenges with visibility, user experience, and reputation on digital platforms compared to competitors.
- A proposed digital strategy includes responsive brand websites, search optimization, social media engagement, and personalized communications to increase online bookings.
Hotel Bookings
The document discusses strategies for hotel bookings sales and marketing. It outlines strategies to sell rooms like pricing differentially based on location and amenities, offering complimentary services, focusing on customer service and quality management, and forming corporate partnerships and tour packages. It also discusses challenges like loss of control over pricing and potential brand dilution when working with third parties. The document reviews research on accommodation and facility preferences and booking preferences through different channels like direct bookings, agencies, and websites.
Next Generation Travel Shopping
Increase Direct Business and Brand Awareness with Next Generation Interactive Travel Shopping.
Merging local knowledge, publishing, advertising and bookings in a seamless conversation
Social and Reputation Management Generates Sales
Your online reputation including Social Media Management is paramount for a dealership to generate new and repeat customers
Social Media and Reputation Management Matters
Social media management and your online reputation is paramount to generating new and repeat business in the automotive industry.
OTAs are fundamentally breaking guest communication and hotels accept it
System saturation in combination with OTAs and the use of disintegrated tools are shaping the lack of coherence and personalisation in guest communication. In this series of presentations we explore how hotels can stay competitive and relevant in today’s technologically dependent hotel industry by taking a holistic approach to guest communication.
Tsa white papersmay2014 final
This document summarizes the key points of an article that argues hotels can achieve higher revenue through effective upselling techniques rather than believing there is a price ceiling. It discusses how upselling, when done correctly to meet guests' needs, can improve guest satisfaction, loyalty and reviews. It also notes that upselling training programs can increase staff performance and job satisfaction while reducing turnover. The document advocates for continuous, long-term upselling programs partnered with expert consultants to ensure optimal revenues and growth over time.
Software Advice IndustryView: Encouraging Millennial Participation in Hotel L...
Millennials are a valuable marketing target for hoteliers. This report analyzes the preferences of this demographic as they relate to loyalty programs to help hotels boost enrollment.
More Related Content
Similar to Dotcom Moscow 2015 HOT
Hotel online distribution 2014
The document discusses key trends in online hotel distribution for 2014. It notes the continued dominance of OTAs, social media, and meta-search sites. Mobile bookings are increasing, making mobile-optimized websites and apps important. OTAs remain a major distribution channel. Meta-search sites are directing more traffic and potential bookings away from OTAs towards direct bookings. Social media is also growing in importance for hotel marketing and reviews. The document provides tips for hotels to effectively utilize these various online distribution channels.
Map genius sales deck
Example of a sales deck made by a Product Manager to enable his sales team to go into the field and begin the conversation with potential clients
Social Reputation Management for Restaurants
This document discusses the importance of social media and online reviews for local businesses. It emphasizes that consumers now do extensive online research and make purchasing decisions based on what they find about a business' reputation and reviews. The document promotes social reputation management services that monitor online listings and reviews and help businesses engage customers and respond to feedback to improve their online presence and reputation.
OVB Masterclass Oracle
Retos de la comunicación digital: marketing, audiencias, contenidos y omni-canal.
Miguel Parra, Director de Desarrollo de Negocio.
Customer Experience en Oracle para España y Portugal.
Social CRM - The Taj Hotels study
Social CRM as a tool to enhance consumer experience is a must for luxury hotels. In this presentation we picked up Taj hotels as an example from India and looked at the possibilities.
Subrat bisht is a Digital strategist and a pitch doctor. He provides digital consulting services and has over ten years of experience working with FMCG, BFSI and Hospitality clients. He holds expertise in digital CRM, analytic's, social CRM and digital consumer behavior. His experience spans across multiple geographies in Europe, Asean and India.
The Evolving Travel Shopping Journey: Winning the Hotel Booking
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
11 Trends in the Future of Retail According to Brian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
Hotel Satisfaction. Is it possible in Bahamas?
Hotels have seen an overall decline in guest satisfaction over the past 7 years according to a JD Powers study. While pricing satisfaction was higher, other key areas like check-in/out, rooms, food, and beverage saw declines. To offset this, some hotels have cut costs, but this approach could backfire as the economy improves. The study warns hotels must improve overall guest experience and get back to fundamentals to raise satisfaction and protect their reputation. Using social media and mobile technologies to engage guests, provide customer service, and offer virtual concierge options can help hotels deepen relationships with customers and potentially increase satisfaction.
Whitepaper - Four Keys to a Profitable Hotel Distribution Strategy
As the distribution landscape continues to evolve and complexities and costs grow, effective distribution and pricing strategies are more important than ever.
A successful distribution strategy must begin with a more acute understanding of customer acquisition costs by channel. From there, hotels must focus on driving and converting more direct bookings and maximizing revenue on every transaction across all channels
In this whitepaper you can learn four strategies to develop a profitable room distribution strategy for your hotel.
Guest Intel Market Drivers
This document discusses how hotels can better understand what drives guests to choose their property. It emphasizes tracking guests by season, source of booking, market, and company to understand what factors influenced their decision. Hotels should analyze this data along with competitive intelligence and market trends to optimize marketing. New technologies like mobile apps, social media, and CRM tools can provide insights into guests and help hotels tailor their offerings to attract more business.
ValiDeck Slide Deck
The document discusses developing a prototype for a centralized database that authenticates customers and allows them to anonymously submit and view trusted reviews of products, businesses and services. It seeks $3 million in funding to build the prototype, which would provide proof of concept for designing hardware and software to allow loyalty programs without additional cards, searching the database for endorsed items, and authenticating customers to capture transaction records and reviews.
"Customers Are Rarely Lost – And by leveraging technology you can give them ...
"Customers Are Rarely Lost – And by leveraging technology you can give them ...Argyle Executive Forum
Tim Genovese, Vice President of Guest Experience & Brand Consistency at InterContinental Hotels Group, discussed how businesses can enhance the customer experience during his presentation at the 2014 Customer Care Leadership Forum in Atlanta on Nov. 20. According to Genovese, his company uses social media and technology to enhance customer care, and it needs to embrace these tools to stay ahead of its rivals.
Genovese pointed out that customer feedback is vital because it provides a business with insights into its everyday operations. And as a result, Genovese noted a business must find ways to collect customer feedback, even if that feedback is sometimes harsh: “Feedback is a gift. It is a gift, and you and your organization need to look at it as a gift because it helps you run a better business and it helps you retain your customers, even if that feedback isn’t as comfortable as we would all like it to be from time to time.”
In addition, customer service reviews are quickly becoming key differentiators for businesses in today’s highly competitive global marketplace, Genovese said. A business that identifies new ways to keep its customers happy, Genovese added, can gain a competitive advantage. Also, Genovese said a business needs to respond to customers via social networks to ensure that these clients get the support they deserve: “If you don’t already have it, establish team members who are responsible for maintaining and talking and watching what’s happening with your company, your name [and] your products out on the Internet and [be] responsible for reacting to that. They [should] respond to both positive and negative posts.”
- See more at: http://www.argylejournal.com/customer-care/2014-customer-care-leadership-forum-tim-genovese-vice-president-guest-experience-brand-consistency-intercontinental-hotels-group/#sthash.Ue8zkkJY.dpufDigital strategy sarovar hotels
The document discusses current hospitality trends in India and opportunities for digital strategy at Sarovar Hotels & Resorts. Key points include:
- The branded budget hotel segment is driving growth in India's hospitality sector. However, digital platforms are truly driving their expansion.
- Sarovar faces challenges with visibility, user experience, and reputation on digital platforms compared to competitors.
- A proposed digital strategy includes responsive brand websites, search optimization, social media engagement, and personalized communications to increase online bookings.
Hotel Bookings
The document discusses strategies for hotel bookings sales and marketing. It outlines strategies to sell rooms like pricing differentially based on location and amenities, offering complimentary services, focusing on customer service and quality management, and forming corporate partnerships and tour packages. It also discusses challenges like loss of control over pricing and potential brand dilution when working with third parties. The document reviews research on accommodation and facility preferences and booking preferences through different channels like direct bookings, agencies, and websites.
Next Generation Travel Shopping
Increase Direct Business and Brand Awareness with Next Generation Interactive Travel Shopping.
Merging local knowledge, publishing, advertising and bookings in a seamless conversation
Social and Reputation Management Generates Sales
Your online reputation including Social Media Management is paramount for a dealership to generate new and repeat customers
Social Media and Reputation Management Matters
Social media management and your online reputation is paramount to generating new and repeat business in the automotive industry.
OTAs are fundamentally breaking guest communication and hotels accept it
System saturation in combination with OTAs and the use of disintegrated tools are shaping the lack of coherence and personalisation in guest communication. In this series of presentations we explore how hotels can stay competitive and relevant in today’s technologically dependent hotel industry by taking a holistic approach to guest communication.
Tsa white papersmay2014 final
This document summarizes the key points of an article that argues hotels can achieve higher revenue through effective upselling techniques rather than believing there is a price ceiling. It discusses how upselling, when done correctly to meet guests' needs, can improve guest satisfaction, loyalty and reviews. It also notes that upselling training programs can increase staff performance and job satisfaction while reducing turnover. The document advocates for continuous, long-term upselling programs partnered with expert consultants to ensure optimal revenues and growth over time.
Software Advice IndustryView: Encouraging Millennial Participation in Hotel L...
Millennials are a valuable marketing target for hoteliers. This report analyzes the preferences of this demographic as they relate to loyalty programs to help hotels boost enrollment.
Similar to Dotcom Moscow 2015 HOT (20)
The Evolving Travel Shopping Journey: Winning the Hotel Booking
The Evolving Travel Shopping Journey: Winning the Hotel Booking
11 Trends in the Future of Retail According to Brian Solis
11 Trends in the Future of Retail According to Brian Solis
Whitepaper - Four Keys to a Profitable Hotel Distribution Strategy
Whitepaper - Four Keys to a Profitable Hotel Distribution Strategy
"Customers Are Rarely Lost – And by leveraging technology you can give them ...
"Customers Are Rarely Lost – And by leveraging technology you can give them ...
OTAs are fundamentally breaking guest communication and hotels accept it
OTAs are fundamentally breaking guest communication and hotels accept it
Software Advice IndustryView: Encouraging Millennial Participation in Hotel L...
Software Advice IndustryView: Encouraging Millennial Participation in Hotel L...
Dotcom Moscow 2015 HOT
- 1. Metasearch. OTA. Hotel. Who is the boss? Use your super power.
- 2. Trends. Cooperation – unite and fight. Cooperation. Accorhotels.com: 14% Loyalty points Partner or franchise
- 3. Metasearch. Be where your guests are. Yes, Metasearch becomes a trend. Why? guests forget loyalty to brands, they become loyal to quality Search and comparison is becoming as easy as never Millennials – we want it now, in the way we want it and we want the best price.
- 4. Trends. Be there, all the time. Where do we search? Will apps die? Mobile version is back again?
- 5. Challenges. Rate parity dead? Bad bed banks, wholesalers
- 6. Challenges. Technology. Does your channel manager have state of the art API? Additional information is crucial Extra bed/baby crib Early check in/check out Guest details Room type Etc.
- 7. Challenges. Where do you think you lose it. 17% charged unexpected or hidden fees 15% did not get associated rewards points 14% charged an additional booking fee 14% could not get refund for cancellations 9% had reservations lost or cancelled 3% had identity or private information stolen http://www.tnooz.com/article/hotel-group-claims-millions-of-online-bookings-every-year-are-scams/
- 8. Challenges. Vacation rentals. Airbnb.com Hayatt goes with Onefinestay.com
- 9. Challenges. Conversion. Check you booking engine!
- 10. Opportunities. Get what you can. Connect to every and each metasearch. It is free. Partner. Find the niche of you customer. Learn.
- 11. Opportunities. Get in touch, Yuriy Vyushin yv@hotellook.com