Determining the different types of booking opportunities based on the changing consumer as well as evaluating the best booking method for independent hotels

1. By: Alexandra Humnicki MBA 2A

2.  The consumer of 2012, has evolved from
what he was 10 years ago.
 The consumer of today is what is called a
‘zapping’ consumer – changing regularly
 The needs, wants and desires of the
consumer have changed, pushed the
effects of the crisis.
 The needs, wants and desires, have
decreased proportionally with the
decrease of income

3.  Increasing competition between hotels –
many new, innovative hotels on the market
 The on going fight for a high occupancy
rate
 The consumer having less money to spend/
night
 The implementation of new digital
technology in some hotels, obliges other
hotels to keep up with the race for
technology

4. Consumer: pay as little as possible for the
highest possible value
Hotels: Maximizing occupancy rate and
maximizing the return guest

5.  Booking.com- for advance purchase
 Expedia-for advance purchase
 Direct hotel websites- for the best
available rate
 Phone applications
 Travel Agency – on line and not

6. Direct Marriott Paris Website- Best Available Rates &
Packages

7. Discount for Advance Purchase and Best Available Rate
for Hotel Concorde Montparnasse

8. On- line Travel Agency- Promovacances.fr

9.  SniqueAway- from 2012, sells only 4 *& 5*
hotel rooms within a requires constant
monitoring of their website
 Priceline- you bid the rate you wish for a
certain room, based on previously chosen
criterias. Does not guarantee the cheapest
rate, unless no one else bids.
 The last room- I-phone app for last minute
deals, with a decreasing price
 Quickbook- only for boutique hotels, and
only available in the US

10. SNIQUEAway

11. Priceline.com
Step 1: Choose the area
Step 2: Choose the star
level
Step 3: Give your own
price

12. Quickbook.com – from
Boutique Hotel Experts

13. Independent hotels include boutique hotels and other
hotels wanting to be different and not looked upon as
mass selling of rooms:
The Best Methods
 Mobile App –Consumer being always on the move, this
provides a fast and simple way to find hotels and from the
hotel point of view, does not cost too much to advertise with.
 Reverse auction sites – when last minute rooms are hoped to
still be sold, without spending too much money from the hotel
side
 Facebook fan- a good alternative to digital marketing (e.g like
GoBoard) for an independent hotel with less money than a
chain
 OTA’s – it can be too expensive for
independent hotels, and it rises the price
The Least Favorable
for the consumer
 Hotel Site- an independent hotel may not
be so easy to find using search engines as
known chain hotels.