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Regarding the 2 documents, «Traveller’s
road » & « how online reseaches affects
hotel booking », travellers use 4 distincts
        ways to book a hotel…
Le Mathurin Hotel - Paris
Napoleon hotel - Paris
Accorhotels webiste
Intercontinental website
Hotel Plaza Athénée - Paris
Crillon Hotel - Paris
Smartphone application:
 Example of iphone hotel application
 with Holiday Inn, special deal…
Pros                                        Cons
Direct website     -Directly access to the website & its
                   services
                                                               -no comparison between different
                                                               hotels & prices
                   - unique design & style: first impression   -Have to know this hotel to find it
                   (attract people)                            - not always the first link which
                                                               appears on google

Brand portal       - Access to all hotels whose belongs to
                   the chain
                                                               -Standard design: not relief of the
                                                               country where settle down…
                   - Advantages regarding loyalty              -


Online travel      -Comparison between different prices &
                   hotels at the selected location
                                                               -Not full description of services &
                                                               amenities whose belongs to hotels.
agencies           - ranked by guests not professionals        -not official website: prices
                   -Inter connection between hotels &          appeared is the standard one –
                   travellers                                  never the real price.
                   -High level of competition: attractive
                   prices
                   -Can book hotels & trip planes…

Social network     -A lot of people are presents on social
                   network (connection)
                                                               -Not easy to book: sometimes not
                                                               direct portal to the reservation.
                   - lastest news from the hotel
                   -Communication between hotels &
                   global community

Trendy platforms   -Get information everywhere
                   - easy to make reservation
                                                               -Not everyone has a smartphone

                   -Easy way to find hotels & localization
   Regarding my own customs, each time I travel
    I like looking at the comments about a hotel
    from an oldest guests. That’s an important
    point in my researches.
   Then I like making a comparison between
    different hotels and have the choice between
    distinct establishment.
   Finally I like having a overview of hotels present
    in the selected location.
   Easy to make hotel rservation but also to book
    trip plane, restaurant…

That’s why in my point of view I prefer using online
  travel agencies

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Hotel booking opportunities

  • 1.
  • 2. Regarding the 2 documents, «Traveller’s road » & « how online reseaches affects hotel booking », travellers use 4 distincts ways to book a hotel…
  • 7.
  • 8.
  • 9.
  • 12. Smartphone application: Example of iphone hotel application with Holiday Inn, special deal…
  • 13.
  • 14.
  • 15. Pros Cons Direct website -Directly access to the website & its services -no comparison between different hotels & prices - unique design & style: first impression -Have to know this hotel to find it (attract people) - not always the first link which appears on google Brand portal - Access to all hotels whose belongs to the chain -Standard design: not relief of the country where settle down… - Advantages regarding loyalty - Online travel -Comparison between different prices & hotels at the selected location -Not full description of services & amenities whose belongs to hotels. agencies - ranked by guests not professionals -not official website: prices -Inter connection between hotels & appeared is the standard one – travellers never the real price. -High level of competition: attractive prices -Can book hotels & trip planes… Social network -A lot of people are presents on social network (connection) -Not easy to book: sometimes not direct portal to the reservation. - lastest news from the hotel -Communication between hotels & global community Trendy platforms -Get information everywhere - easy to make reservation -Not everyone has a smartphone -Easy way to find hotels & localization
  • 16. Regarding my own customs, each time I travel I like looking at the comments about a hotel from an oldest guests. That’s an important point in my researches.  Then I like making a comparison between different hotels and have the choice between distinct establishment.  Finally I like having a overview of hotels present in the selected location.  Easy to make hotel rservation but also to book trip plane, restaurant… That’s why in my point of view I prefer using online travel agencies