THE FIVE HOTEL PARIS By: Alexandra Humnicki, Floriane Brette,, Valentine Follin-                          Arbelet
CURRENT IMAGE OF THE          HOTEL Lifestyle rooms- according to the five senses:touch, smell, sight, taste, hearing Ro...
USING LIFESTYLE TO DEVELOP AC O N T E N T S T R A T E G Y- AC T I O N P L A N       • Touching the Customer         • Crea...
1. TOUCHING THE                 CUSTOMER             Who? Everyone Any age, any color, any style Any likes, any prefere...
1. TOUCHING THE                CUSTOMER             How?                                 How? Linking the website to     ...
1. TOUCHING THE               CUSTOMER            Curating A tab on their website withcurated articles fromprofessionals ...
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The five hotel paris

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The five hotel paris

  1. 1. THE FIVE HOTEL PARIS By: Alexandra Humnicki, Floriane Brette,, Valentine Follin- Arbelet
  2. 2. CURRENT IMAGE OF THE HOTEL Lifestyle rooms- according to the five senses:touch, smell, sight, taste, hearing Rooms are very well equipped with modern tv’s, glass desketc… Attractive website with bright colors, present ontwitter, Facebook, Google+ with links, and guest reviews
  3. 3. USING LIFESTYLE TO DEVELOP AC O N T E N T S T R A T E G Y- AC T I O N P L A N • Touching the Customer • Creating reasons for the customer to interact1 with the hotel • Getting the Customer to ‘touch’ the hotel back • Creating Incentives for the customer to post2 articles, pictures, videos etc… • To gain customer loyalty and increase3 general interest around the web
  4. 4. 1. TOUCHING THE CUSTOMER Who? Everyone Any age, any color, any style Any likes, any preferences The will to participate
  5. 5. 1. TOUCHING THE CUSTOMER How? How? Linking the website to  Interactive Magazine on TV inpinterest: rooms • Guest can take ‘lifestyle’ • Guests are invited upon pictures with the tv arrival to room (on tv) to • Each room is equipped with post pictures around the 5 different accessories senses (shoes, hats, makeup etc…) • 1/month- the best ‘taste’ • Pictures are uploaded into the picture wins a free meal in interactive magazine the hotel restaurant • Collection of articles of the hotel included in the magazine
  6. 6. 1. TOUCHING THE CUSTOMER Curating A tab on their website withcurated articles fromprofessionals linked to the 5senses: • Taste: articles from Joel Robuchon restaurant • Smell: articles of new perfume releases • Hearing: articles linked to concerts, operas etc..

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