THE FIVE HOTEL PARIS By: Alexandra Humnicki, Floriane Brette,, Valentine Follin- Arbelet
CURRENT IMAGE OF THE HOTEL Lifestyle rooms- according to the five senses:touch, smell, sight, taste, hearing Rooms are very well equipped with modern tv’s, glass desketc… Attractive website with bright colors, present ontwitter, Facebook, Google+ with links, and guest reviews
USING LIFESTYLE TO DEVELOP AC O N T E N T S T R A T E G Y- AC T I O N P L A N • Touching the Customer • Creating reasons for the customer to interact1 with the hotel • Getting the Customer to ‘touch’ the hotel back • Creating Incentives for the customer to post2 articles, pictures, videos etc… • To gain customer loyalty and increase3 general interest around the web
1. TOUCHING THE CUSTOMER Who? Everyone Any age, any color, any style Any likes, any preferences The will to participate
1. TOUCHING THE CUSTOMER How? How? Linking the website to Interactive Magazine on TV inpinterest: rooms • Guest can take ‘lifestyle’ • Guests are invited upon pictures with the tv arrival to room (on tv) to • Each room is equipped with post pictures around the 5 different accessories senses (shoes, hats, makeup etc…) • 1/month- the best ‘taste’ • Pictures are uploaded into the picture wins a free meal in interactive magazine the hotel restaurant • Collection of articles of the hotel included in the magazine
1. TOUCHING THE CUSTOMER Curating A tab on their website withcurated articles fromprofessionals linked to the 5senses: • Taste: articles from Joel Robuchon restaurant • Smell: articles of new perfume releases • Hearing: articles linked to concerts, operas etc..