Social media provides opportunities for small businesses but requires a strategic approach to maximize benefits. The document outlines the top social media platforms - Facebook for informal communications, Twitter for networking, LinkedIn for formal networking, and blogs for deeper discussions - and advises businesses to view these as a classroom for learning how to best engage customers and build their brand. It also notes that while most small businesses see social media as important, nearly a third are not getting expected results, highlighting the need for an innovative and strategic social media marketing plan.