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Social Media Marketing for Small
              Business:
A Strategic Guide to Using Facebook,
Twitter, Linked In and Blogs for Small
           Business Success
Why use Social Media
For small businesses:
• 90% think its important to their marketing
  efforts
• 45% believe it will be profitable within 12
  months
• 30% of those using it are not getting the
  expected results
• 72% are performing their own Social Media
  Functions
Innovative Environment
• Use Social Media platforms as the classroom
• The 4 most popular outlets are used
  – Facebook = informal communications platform,
    Virtual office hours
  – Twitter = informal network building, informal
    reflective discussion
  – Linked In = Formal networking, private threaded
    discussions
  – Blog = Formal communications, deeper reflective
    discussion

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Hornberger course proposal

  • 1. Social Media Marketing for Small Business: A Strategic Guide to Using Facebook, Twitter, Linked In and Blogs for Small Business Success
  • 2. Why use Social Media For small businesses: • 90% think its important to their marketing efforts • 45% believe it will be profitable within 12 months • 30% of those using it are not getting the expected results • 72% are performing their own Social Media Functions
  • 3. Innovative Environment • Use Social Media platforms as the classroom • The 4 most popular outlets are used – Facebook = informal communications platform, Virtual office hours – Twitter = informal network building, informal reflective discussion – Linked In = Formal networking, private threaded discussions – Blog = Formal communications, deeper reflective discussion