Jim Horan, president of the One Page Business Plan company, provides a template that allows you to quickly and easily create a book or booklet to use as a leave-behind for your clients.

1. You can create a book quickly
and easily! Here’s how!
1. Type in a title
2. Create a copyright page
3. Copy in your existing articles
4. Create new content
5. Edit & Format
6. Take it to Kinkos
7. Have them copy it on two sides and
staple it in the center.
8. VOILA!
Have fun! Get your book written!
You will look good in writing!
Jim Horan

2. The Title of Your Book
Subtitle or Tagline
By Author’s Name

3. (Blank Page)

4. (Inside title page)
The Title of Your Book
By Author’s Name

5. “Sample copyright page”
An Executive Briefing on
The One Page Business Plan®
Copyright 2006, The One Page Business Plan Company, All rights reserved.
No part of this book may be used or reproduced in any manner whatsoever without
written permission except in the case of brief quotations embodied in article and
reviews.
The One Page and The One Page Business Plans are registered trademarks.
Published by:
The One Page
Business Plan Company
1798 Fifth Street
Berkeley, CA 94710
Phone: (510) 705-8400
Fax: (510) 705-8403
www.onepagebusinessplan.com
ISBN: 1-891315-00-5

6. “Sample intro page”
An Executive Briefing on
The One Page Business Plan®
Business Plans are a beautiful thing when they
create unified focus and alignment across your
company…and empower your team to go out and
do what they need to do… produce results.
They can also be incredibly frustrating, consume a
tremendous amount of time…and have little
benefit!
In this executive briefing we would like to introduce you to The
One Page Business Plan, what it is, how it works and why it may
be useful to you and your company. We hope you find the
techniques we have developed over the last eleven years with
hundreds of thousands of entrepreneurs, business owners and
executives to be helpful.
Jim Horan
President
The One Page Business Plan Company

7. Frustrated with Planning…
The Harvard Business Review reported in January 2006 that only 11% of executives
are highly satisfied that strategic planning is worth the effort.
Here are the common complaints we hear from executives and business owners about
their planning processes:
It flat takes too long! We start earlier We are a small entrepreneurial
every year, and we can still barely get company with only three managers.
the process finished for our early We have tried on multiple occasions to
December Board meeting. Our people create a comprehensive plan…but
work very hard on their plans, but in failed. The processes were just too
the end it seems like the document we complex for a company of our size!
produce is more like a dog and pony
show for the Board than a plan that We hired a strategic planning
creates focus and alignment for us as a consultant to help us create a plan. It
team. took six months, cost us $50,000…and
it sits on a self on my bookcase. We
We seem to know what our business is, did the work, seemed like it had
but when we go to put it on paper…we benefit, but we never refer to it, I’m
end up with a bunch of garbledy-goop! not sure that we are really
There is no consistent format; implementing it.
everyone on the team takes a different
approach to their plan. There is little We wrote an excellent business plan…
integration of the plans between and raised an additional $2 million!
business units. When we come Do we use that plan to run the
together as a team to review all the business…of course not! Will we
plans…we quickly get frustrated, the write another business plan…not until
frustration leads to anger…and we give we need to raise the next round of
up! funding.
“Sample – 2 column layout”

8. Time for Some Clear Headed Thinking on Planning
and Performance Issues…
Most executives and their direct
reports look forward to the planning Writing is difficult for most people. It
process. It is an opportunity to look at is much easier for them to talk about
their business from a fresh perspective. their plan than to write it down.
Those same executives can’t wait for Almost all executives and managers
the process to be finished so that they have plans…not all of them are in
can go back to meaningful work and writing.
focus their people on getting results.
Finding a company where all of the
Too many planning processes are too plans are documented in a clear,
complex. The number of significant concise and consistent format…is very
decisions that actually need to be made rare.
is limited.
In companies where written plans
It is very difficult to find the key issues exist, it is rare to find direct linkage
and decisions in the 20 - 50 page plans. between the plans, budgets and
executive incentive compensation.
Plans that are developed for funding
are rarely used to run the company. Lots of companies have Scorecards…
Once the company is funded, the unfortunately by tracking everything,
“exercise” is over…and it is business they don’t focus on the key
as usual. The plans sit safely on the performance indicators that are critical
President’s bookshelf. to the company’s success.
Too many of the plans presented to the Everybody talks about the importance
Board of Directors are ceremonial. All of linking Vision, Strategy and
to frequently these plans are rarely to Execution. Few do it well! It is
run and manage the company. difficult.
Most executives are appalled at the Many CEOs report they get bored with
ability of their key manager’s ability to the communication of the strategic
think strategically.

9. plan, long before their workforce truly
understand it…and embrace it.