SlideShare a Scribd company logo
Digital Strategy
for Honda
By yucheng zheng
Social Media
2
▰ Popular social media platforms available
▰ More inviting and inclusive campaigns
▰ Case studies and innovation
▰ Rational budget
Web Design, SEO & Analytics
3
▰ Update (e.g. image, innovations and news)
▰ Improvement of SEO
▰ Website’s navigation and internal links
▰ Rational budget
Online Advertising Campaign
4
▰ Display, pay per click, paid media, etc.
▰ Impression-based ad better than pay per click
▰ Paid media better than pay per click
▰ Rational budget
Inbound Marketing
5
▰ Content offering, blog post, and email marketing
▰ Pros and cons of above-mentioned approaches
▰ Blog posts outperforms other choices
▰ Images, videos, links to influencers
▰ Rational budget
Mobile Marketing
6
▰ Two obvious weaknesses of Honda interface
▰ Limited language options
▰ No links to Honda’s social media accounts
▰ Integrate inbound marketing and social media
▰ Rational budget
Key Question 1:
What Metrics to Be
Used for Evaluaton
of Marketing
Effectiveness? 7
Key Metrics to
Be Used 8
Traffic flow,
Followers,
Retweet,
Likes,
Other feedbacks.
Key Question 2:
What are the
Budgets for each
types of Marketing? 9
Budget for each types of marketing
10
Percentage
Social Media Marketing
Web Design, SEO & Analytics
Online Advertising Campaign
Inbound Marketing
Mobile Marketing

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Honda digital strategy

  • 2. Social Media 2 ▰ Popular social media platforms available ▰ More inviting and inclusive campaigns ▰ Case studies and innovation ▰ Rational budget
  • 3. Web Design, SEO & Analytics 3 ▰ Update (e.g. image, innovations and news) ▰ Improvement of SEO ▰ Website’s navigation and internal links ▰ Rational budget
  • 4. Online Advertising Campaign 4 ▰ Display, pay per click, paid media, etc. ▰ Impression-based ad better than pay per click ▰ Paid media better than pay per click ▰ Rational budget
  • 5. Inbound Marketing 5 ▰ Content offering, blog post, and email marketing ▰ Pros and cons of above-mentioned approaches ▰ Blog posts outperforms other choices ▰ Images, videos, links to influencers ▰ Rational budget
  • 6. Mobile Marketing 6 ▰ Two obvious weaknesses of Honda interface ▰ Limited language options ▰ No links to Honda’s social media accounts ▰ Integrate inbound marketing and social media ▰ Rational budget
  • 7. Key Question 1: What Metrics to Be Used for Evaluaton of Marketing Effectiveness? 7
  • 8. Key Metrics to Be Used 8 Traffic flow, Followers, Retweet, Likes, Other feedbacks.
  • 9. Key Question 2: What are the Budgets for each types of Marketing? 9
  • 10. Budget for each types of marketing 10 Percentage Social Media Marketing Web Design, SEO & Analytics Online Advertising Campaign Inbound Marketing Mobile Marketing

Editor's Notes

  1. 1. Popular social media platforms available include Facebook, Twitter, Tumblr, Google, Snapchat, Pinterest, and YouTube, etc. 2. Case studies and innovation can be based on social media campaigns of Dove and Nike.
  2. Olivia