The document proposes a digital strategy for Honda that focuses on 5 areas: social media, web design/SEO/analytics, online advertising campaigns, inbound marketing, and mobile marketing. It recommends more inviting social media campaigns, updating Honda's website, using impression-based online ads, creating blog posts and email marketing, and improving Honda's mobile interface and localization. Key metrics for evaluating effectiveness include traffic, followers, retweets, likes, and other feedback. The document asks for budgets for each type of marketing.