CRM at Timex Watches
•
0 likes•787 views
1) Titan and Timex entered into a joint venture where Titan was responsible for marketing and distributing Timex watches but tensions arose as they started entering each other's territories. 2) There were reports of Titan employees denigrating Timex watches and only promoting Titan watches since employees were unaware Titan had a stake in the Timex JV. 3) Issues also arose regarding service centers where unhappy Timex customers faced inefficient service and Titan took no action in response to a formal complaint about the situation.
Report
Share
Report
Share
Recommended
World of titan
Titan is launching the Raga Carnival from December 7, 2011 to February 28, 2012 at their store located at N C Kelkar Rd in Dadar West, Mumbai. The latest women's clothing collections such as Raga - Weaves, Raga - Flora, and Raga - Diva will be showcased. Customers who purchase items worth Rs. 2000 or more will receive a guaranteed gift, and there will also be opportunities to win prizes in lucky draws like electronics, beauty vouchers, and movie tickets. Titan invites customers to visit the store during the Raga Carnival for gifts and exciting prizes.
Red Eye/ Smart Erase
Red Eye/Smart Erase Comparison compares the before and after effects of two photo editing tools, Red Eye and Smart Erase, showing photos with issues like red eyes or unwanted objects/people before and after using each tool. The comparison shows that both tools can effectively remove red eyes and unwanted image elements, with Red Eye focused specifically on red eye removal and Smart Erase providing more flexible object/person removal.
Nina Lekhi - Baggit
Nithya Nambiar started her fashion accessories company Baggit in 1985 with an initial investment of Rs. 7,000 borrowed from her mother. She gained experience working temporary jobs with designers and in sales. Baggit began by supplying denim and patched bags to stores and grew to include 21 stores in Mumbai and distribution through retailers nationwide. Though she faced challenges like lack of funds and managing growth, Nambiar was able to expand production and open new stores due to opportunities like an unexplored handbag market and support from mentors.
Bata and liberty
The document discusses the footwear industry in India. It provides market size data showing the industry is worth Rs. 193.2 billion by value and 3.2 billion pairs by volume, with annual growth rates of 10.1% and 9.7% respectively. The industry is majority unorganized (62.2%). Major players like Bata and Liberty are analyzed, including their market share and financial reports for the second quarter of 2012 showing sales and profit increases. Their marketing strategies around segmentation, targeting, positioning, and the 4Ps are also summarized.
Brand Extension: Titan Eye Plus
This document analyzes Titan Eye+, an eyewear brand owned by Titan Company. It discusses the growth of the eyewear industry in India and Titan Eye+'s small 1% market share. Titan Eye+ targets style-conscious consumers across age groups through affordable products. It competes against unorganized retailers and international brands. Titan Eye+ positions itself as a fashion accessory at an affordable price through exclusive stores, free eye tests, and campaigns promoting accessibility.
Presentation on hide sign
Hidesign is an Indian luxury leather goods company founded in 1978 that has expanded globally. It started by selling products in London and San Francisco in the 1970s and then expanded to department stores in those cities as well as Australia and California. Its distinctive designs and marketing helped it grow in the US and UK markets. In 2000, it began expanding within India, opening its first store in Bangalore. It faced challenges penetrating the Indian market due to its higher price points and perception as "boring" rather than cool, but overcame this through quality, advertising, and effective distribution through organized retail chains.
Lavie bags - Branding
Lavie is an Indian handbag brand launched in 2010 that aims to appeal to Gen Y women. It provides a wide range of colorful handbags and recently expanded into shoes. The brand's logo uses four L's in the shape of a swastika which symbolizes auspiciousness in Indian culture. Kareena Kapoor Khan is the brand ambassador. Lavie's advertising promotes the message that it has a bag for every mood through print, television, online, and public relations campaigns. The brand focuses on being fashionable, trendy and accessible at price points that satisfy consumers.
Lifestyle retail store
Lifestyle is a retail chain in India that began operations in 1998 and now has 41 stores across major cities. It sells various brands of watches, perfumes, sunglasses, kids wear, handbags, and garments. The company uses various marketing strategies like corporate collaborations, print and online promotions, and innovative store launches. It targets different customer segments with brands like United Colors of Benetton and Sisley. Promotional tools include sponsorships, exhibitions, and social media platforms. Levi's positioning focuses on concepts like comfort, fit, style, quality, and being classic yet modern. A SWOT analysis finds strengths in variety and location, weaknesses in customer service and advertising, opportunities in expansion and alliances, and threats
Recommended
World of titan
Titan is launching the Raga Carnival from December 7, 2011 to February 28, 2012 at their store located at N C Kelkar Rd in Dadar West, Mumbai. The latest women's clothing collections such as Raga - Weaves, Raga - Flora, and Raga - Diva will be showcased. Customers who purchase items worth Rs. 2000 or more will receive a guaranteed gift, and there will also be opportunities to win prizes in lucky draws like electronics, beauty vouchers, and movie tickets. Titan invites customers to visit the store during the Raga Carnival for gifts and exciting prizes.
Red Eye/ Smart Erase
Red Eye/Smart Erase Comparison compares the before and after effects of two photo editing tools, Red Eye and Smart Erase, showing photos with issues like red eyes or unwanted objects/people before and after using each tool. The comparison shows that both tools can effectively remove red eyes and unwanted image elements, with Red Eye focused specifically on red eye removal and Smart Erase providing more flexible object/person removal.
Nina Lekhi - Baggit
Nithya Nambiar started her fashion accessories company Baggit in 1985 with an initial investment of Rs. 7,000 borrowed from her mother. She gained experience working temporary jobs with designers and in sales. Baggit began by supplying denim and patched bags to stores and grew to include 21 stores in Mumbai and distribution through retailers nationwide. Though she faced challenges like lack of funds and managing growth, Nambiar was able to expand production and open new stores due to opportunities like an unexplored handbag market and support from mentors.
Bata and liberty
The document discusses the footwear industry in India. It provides market size data showing the industry is worth Rs. 193.2 billion by value and 3.2 billion pairs by volume, with annual growth rates of 10.1% and 9.7% respectively. The industry is majority unorganized (62.2%). Major players like Bata and Liberty are analyzed, including their market share and financial reports for the second quarter of 2012 showing sales and profit increases. Their marketing strategies around segmentation, targeting, positioning, and the 4Ps are also summarized.
Brand Extension: Titan Eye Plus
This document analyzes Titan Eye+, an eyewear brand owned by Titan Company. It discusses the growth of the eyewear industry in India and Titan Eye+'s small 1% market share. Titan Eye+ targets style-conscious consumers across age groups through affordable products. It competes against unorganized retailers and international brands. Titan Eye+ positions itself as a fashion accessory at an affordable price through exclusive stores, free eye tests, and campaigns promoting accessibility.
Presentation on hide sign
Hidesign is an Indian luxury leather goods company founded in 1978 that has expanded globally. It started by selling products in London and San Francisco in the 1970s and then expanded to department stores in those cities as well as Australia and California. Its distinctive designs and marketing helped it grow in the US and UK markets. In 2000, it began expanding within India, opening its first store in Bangalore. It faced challenges penetrating the Indian market due to its higher price points and perception as "boring" rather than cool, but overcame this through quality, advertising, and effective distribution through organized retail chains.
Lavie bags - Branding
Lavie is an Indian handbag brand launched in 2010 that aims to appeal to Gen Y women. It provides a wide range of colorful handbags and recently expanded into shoes. The brand's logo uses four L's in the shape of a swastika which symbolizes auspiciousness in Indian culture. Kareena Kapoor Khan is the brand ambassador. Lavie's advertising promotes the message that it has a bag for every mood through print, television, online, and public relations campaigns. The brand focuses on being fashionable, trendy and accessible at price points that satisfy consumers.
Lifestyle retail store
Lifestyle is a retail chain in India that began operations in 1998 and now has 41 stores across major cities. It sells various brands of watches, perfumes, sunglasses, kids wear, handbags, and garments. The company uses various marketing strategies like corporate collaborations, print and online promotions, and innovative store launches. It targets different customer segments with brands like United Colors of Benetton and Sisley. Promotional tools include sponsorships, exhibitions, and social media platforms. Levi's positioning focuses on concepts like comfort, fit, style, quality, and being classic yet modern. A SWOT analysis finds strengths in variety and location, weaknesses in customer service and advertising, opportunities in expansion and alliances, and threats
Optical industry
The optical industry in India is growing rapidly, with the eyewear market expected to reach Rs. 43,000 crores by 2015. A large portion of the population suffers from vision impairment and eye diseases. While branded showrooms dominate urban areas, small retailers and online stores are expanding access. Leading players use promotions on social media and campaigns to boost brand awareness and sales. The future remains positive with rising incomes, awareness, and the potential for lower prices through increased domestic competition and imports. Expanding access to eye care can help address the large unmet needs in India.
Watches
Titan is India's largest watchmaker with a 60% share of the domestic organized watch market. It manufactures over 100 million watches and has a customer base of over 80 million. Titan introduces various watch brands targeting different segments from low-cost to luxury. Timex is another major player focusing on quartz watches. It has grown its market share in India through its joint venture with Titan. Omega and Tag Heuer are luxury Swiss watch brands known for innovation, sponsorships, and brand ambassadors. The document provides an analysis of the Indian watch industry and strategies of major players.
Brand Presentation - Fastrack Watches
Brand Presentation on Fastrack watches, presented by the students of The Delhi School of Communication
Titan watches
Titan Watches provides a marketing plan for its watch and jewelry brands. It aims to be a world-class, innovative organization and build India's most desirable brands. Titan has the largest market share in India's watch and jewelry industry. It segments customers by demographics like age and income, and psychographics like lifestyle and personality. Titan markets multiple brands like Titan, Fastrack, Sonata, and Tanishq to different customer segments. It employs advertising, promotions, and specialized retail stores to market its products.
Titan Watches Case Study Presentation
1) Titan entered the Indian watch market in 1984 as a joint venture between TIDCO and Tatas.
2) Titan popularized quartz watches in India and developed various sub-brands to target different market segments.
3) By 2010, Titan had achieved over 35% annual sales growth and over 60% market share in the organized sector of the Indian watch market.
Brands ppt
This document provides an overview of branding concepts including definitions of a brand, reasons for branding, psychology of branding, brand awareness, brand elements, types of brands such as national brands and luxury brands, and branding strategies. It defines a brand as a name, term, design or feature that distinguishes a seller's products. Brands help identify products and protect buyers and sellers. Effective branding can increase sales of associated products. Branding strategies discussed include company branding, individual branding, attitude branding, no-brand branding, destination branding, nation branding, crowd-sourcing branding, multi-branding, premium branding, private branding, and mixed branding.
Bestech new launch
This document summarizes an upcoming luxury residential project in Gurgaon called Park View Sanskriti being developed by Bestech Group. The project will be located in Sector 92, Gurgaon and will consist of around 13 acres containing 3 and 4 BHK apartments ranging from 1800-2400 sqft. It will feature high-end amenities and finishes. Launch prices are expected to be around Rs. 5500 per sqft with possession in 3 years.
5. pengujian hipotesis deskriptif
Dokumen tersebut membahas tentang pengujian hipotesis deskriptif, termasuk hipotesis deskriptif, statistik uji hipotesis deskriptif untuk berbagai jenis data, langkah-langkah pengujian hipotesis deskriptif, dan contoh-contoh pengujian hipotesis deskriptif seperti uji dua pihak, satu pihak, dan tes binomial.
The BIG Event - Canadian Mining Expo
The document summarizes an upcoming mining expo in Canada and provides information about a mining company. Key points:
- The BIG Event mining expo will take place May 27-28, 2015 in Canada.
- The company has gold and silver mining operations in Mexico and Canada, with production expected to increase up to 20% in 2015.
- It is exploring expansion opportunities at its flagship San Dimas mine in Mexico and Black Fox mine in Canada to further increase production.
Rural mktng
The document discusses trends in rural vs urban markets in India. Some key points:
1) Rural markets are growing twice as fast as urban markets and rural consumers are purchasing more appliances like refrigerators and mixers.
2) Rural purchasing power is increasing, with the average rural household owning 3 durables vs 7 for urban households.
3) FMCG, consumer durables, apparel, pharmaceuticals, and food/grocery sectors see over 50% of sales coming from rural India.
Ethnocentric tendencies presentation fobe
This document summarizes a study on ethnocentric tendencies of Indian students. It begins with an introduction discussing the importance of understanding consumer behavior and how consumer ethnocentrism influences product purchasing decisions. It then reviews literature on the topic, defining consumer ethnocentrism and its cultural and economic components. The literature review also discusses the CETSCALE, a measurement tool for consumer ethnocentrism. The presentation flow and objectives are then outlined.
Westside
Tata Retails operates several retail chains in India including Westside, Croma, and Star Bazaar. Westside is Tata's flagship retail chain with 49 stores across major cities. It focuses on affordable fashion and lifestyle products. Over time, Westside has expanded its product ranges and services while pursuing a strategy of value pricing, promotional discounts, and celebrity brand ambassadors to promote its in-house brands. Tata Retails aims to be the most preferred retailer through quality products and an enhanced shopping experience across its growing network of stores.
Honda completed
Group 6 was established in 1948 in Tokyo, Japan and produces motorcycles, automobiles, and power products. Honda emphasizes respect for individuals and three principles of joy. Honda established its Guangzhou Honda Development Research center (GHRD) in China as the first automaker to develop products under an original brand through a joint venture. The goal of GHRD was to become an inspiring and energetic research environment to develop whole car research and development, including the Li Nian brand which aims to be a top international automobile brand supported by Honda's technologies.
Imc final
The document discusses the appropriateness and effectiveness of using humor in marketing campaigns. It notes that humor can help attract attention to ads but does not necessarily increase persuasion or enhance source credibility. The nature of the product affects whether humor is appropriate, as humor works best for products consumers do not think deeply about. Successful humorous ads are relevant to the product but may not improve product recall or buying intentions.
Brand longevity
Strategic brand management requires a long-term perspective. Building a brand takes sustained efforts over many years, not a short-term sprint. It is a marathon, not a sprint. A brand's longevity depends on factors like its ability to reinvent itself, respond to environmental changes, innovate, and have visionary leadership over many years.
More Related Content
Viewers also liked
Optical industry
The optical industry in India is growing rapidly, with the eyewear market expected to reach Rs. 43,000 crores by 2015. A large portion of the population suffers from vision impairment and eye diseases. While branded showrooms dominate urban areas, small retailers and online stores are expanding access. Leading players use promotions on social media and campaigns to boost brand awareness and sales. The future remains positive with rising incomes, awareness, and the potential for lower prices through increased domestic competition and imports. Expanding access to eye care can help address the large unmet needs in India.
Watches
Titan is India's largest watchmaker with a 60% share of the domestic organized watch market. It manufactures over 100 million watches and has a customer base of over 80 million. Titan introduces various watch brands targeting different segments from low-cost to luxury. Timex is another major player focusing on quartz watches. It has grown its market share in India through its joint venture with Titan. Omega and Tag Heuer are luxury Swiss watch brands known for innovation, sponsorships, and brand ambassadors. The document provides an analysis of the Indian watch industry and strategies of major players.
Brand Presentation - Fastrack Watches
Brand Presentation on Fastrack watches, presented by the students of The Delhi School of Communication
Titan watches
Titan Watches provides a marketing plan for its watch and jewelry brands. It aims to be a world-class, innovative organization and build India's most desirable brands. Titan has the largest market share in India's watch and jewelry industry. It segments customers by demographics like age and income, and psychographics like lifestyle and personality. Titan markets multiple brands like Titan, Fastrack, Sonata, and Tanishq to different customer segments. It employs advertising, promotions, and specialized retail stores to market its products.
Titan Watches Case Study Presentation
1) Titan entered the Indian watch market in 1984 as a joint venture between TIDCO and Tatas.
2) Titan popularized quartz watches in India and developed various sub-brands to target different market segments.
3) By 2010, Titan had achieved over 35% annual sales growth and over 60% market share in the organized sector of the Indian watch market.
Brands ppt
This document provides an overview of branding concepts including definitions of a brand, reasons for branding, psychology of branding, brand awareness, brand elements, types of brands such as national brands and luxury brands, and branding strategies. It defines a brand as a name, term, design or feature that distinguishes a seller's products. Brands help identify products and protect buyers and sellers. Effective branding can increase sales of associated products. Branding strategies discussed include company branding, individual branding, attitude branding, no-brand branding, destination branding, nation branding, crowd-sourcing branding, multi-branding, premium branding, private branding, and mixed branding.
Bestech new launch
This document summarizes an upcoming luxury residential project in Gurgaon called Park View Sanskriti being developed by Bestech Group. The project will be located in Sector 92, Gurgaon and will consist of around 13 acres containing 3 and 4 BHK apartments ranging from 1800-2400 sqft. It will feature high-end amenities and finishes. Launch prices are expected to be around Rs. 5500 per sqft with possession in 3 years.
5. pengujian hipotesis deskriptif
Dokumen tersebut membahas tentang pengujian hipotesis deskriptif, termasuk hipotesis deskriptif, statistik uji hipotesis deskriptif untuk berbagai jenis data, langkah-langkah pengujian hipotesis deskriptif, dan contoh-contoh pengujian hipotesis deskriptif seperti uji dua pihak, satu pihak, dan tes binomial.
The BIG Event - Canadian Mining Expo
The document summarizes an upcoming mining expo in Canada and provides information about a mining company. Key points:
- The BIG Event mining expo will take place May 27-28, 2015 in Canada.
- The company has gold and silver mining operations in Mexico and Canada, with production expected to increase up to 20% in 2015.
- It is exploring expansion opportunities at its flagship San Dimas mine in Mexico and Black Fox mine in Canada to further increase production.
Viewers also liked (11)
More from Harsh Ajmera
Rural mktng
The document discusses trends in rural vs urban markets in India. Some key points:
1) Rural markets are growing twice as fast as urban markets and rural consumers are purchasing more appliances like refrigerators and mixers.
2) Rural purchasing power is increasing, with the average rural household owning 3 durables vs 7 for urban households.
3) FMCG, consumer durables, apparel, pharmaceuticals, and food/grocery sectors see over 50% of sales coming from rural India.
Ethnocentric tendencies presentation fobe
This document summarizes a study on ethnocentric tendencies of Indian students. It begins with an introduction discussing the importance of understanding consumer behavior and how consumer ethnocentrism influences product purchasing decisions. It then reviews literature on the topic, defining consumer ethnocentrism and its cultural and economic components. The literature review also discusses the CETSCALE, a measurement tool for consumer ethnocentrism. The presentation flow and objectives are then outlined.
Westside
Tata Retails operates several retail chains in India including Westside, Croma, and Star Bazaar. Westside is Tata's flagship retail chain with 49 stores across major cities. It focuses on affordable fashion and lifestyle products. Over time, Westside has expanded its product ranges and services while pursuing a strategy of value pricing, promotional discounts, and celebrity brand ambassadors to promote its in-house brands. Tata Retails aims to be the most preferred retailer through quality products and an enhanced shopping experience across its growing network of stores.
Honda completed
Group 6 was established in 1948 in Tokyo, Japan and produces motorcycles, automobiles, and power products. Honda emphasizes respect for individuals and three principles of joy. Honda established its Guangzhou Honda Development Research center (GHRD) in China as the first automaker to develop products under an original brand through a joint venture. The goal of GHRD was to become an inspiring and energetic research environment to develop whole car research and development, including the Li Nian brand which aims to be a top international automobile brand supported by Honda's technologies.
Imc final
The document discusses the appropriateness and effectiveness of using humor in marketing campaigns. It notes that humor can help attract attention to ads but does not necessarily increase persuasion or enhance source credibility. The nature of the product affects whether humor is appropriate, as humor works best for products consumers do not think deeply about. Successful humorous ads are relevant to the product but may not improve product recall or buying intentions.
Brand longevity
Strategic brand management requires a long-term perspective. Building a brand takes sustained efforts over many years, not a short-term sprint. It is a marathon, not a sprint. A brand's longevity depends on factors like its ability to reinvent itself, respond to environmental changes, innovate, and have visionary leadership over many years.
More from Harsh Ajmera (6)
CRM at Timex Watches
- 1. Timex Watches: Managing Customer Relationships during the Joint venture Presenters: Harsh Ajmera, Mohit Jain, Juline Ebc, Anirudh Lanka, Mainak Basu, Aquil Arif, Marine Robin, Sudhamsh Khandavalli
- 2. Case overview • Titan & Timex had a JV • Titan was to help Timex to Market and Distribute the watches. • They were to cater to two different segments • However they started entering each other territories. • Hence clashes of interest. • There were also reports of denigrating of the watches by the titan group employees. • Employees did not know that in Timex JV, Titan had stake, and hence they only promoted Titan.
- 3. Delhi Area, Titan Sales Manager Incident • Step daughterly behavior of • A formal Complaint was the sister concern- Titan launched of the incident. Watches. • To dismay, Titan did not take • Sales officers behaved to the action recommended. denigrate Timex's watches themselves. • Mismatch between the corporate objectives and the actions/workings of the human resource
- 4. Issues of Service Centers of Titan • Unhappy Customers • Separate service center for Timex watches were with the service set up. centers • Benchmarks set were • Inefficient Service higher that industry Centers standards • Use of Assembly line working was introduced so as to develop efficacious servicing and delivering the repaired watched very early
- 5. Cold meeting with customers • Cold Meeting with customers to now if they were happy about the watches they purchased. • If any customer complained about any problems, the officials from titan would go to his house and give a new watch in place of the existing and resend the repaired watch.
- 6. • Thank you.