This document summarizes radio station listenership data for the Dallas-Fort Worth metro area for June-August 2015 among adults 18+ who own homes valued at $350,000 or more. It finds that the CBS station combo of KVIL-FM, KLUV-FM, and KJKK-FM has the highest weekly reach, attracting 58.9% of target listeners. KLUV-FM and KDMX-FM tie for the #2 spot individually with 30.8% reach each. Overall the top 3 stations/combos reach over 120,000 weekly listeners in this high-value demographic.

1. This report was created using the following information: DALLAS-FT. WORTH; AUG15 / JUL15 / JUN15; Scarborough R1 2015:
Mar14-Feb15; Metro; M-Su 6a-12m; P 18+; Qualitative Criteria Used: Market value of owned home summaries (HHLD): $350,000
or more; Station Combos Used: *CBS Trombo = KVIL-FM, KLUV-FM, KJKK-FM; See Detailed Sourcing Page for Complete Details.
Copyright © 2015 The Nielsen Company. All rights reserved. Page 1 of 3 Ranker
KLUV is Top Ranked
Station In DFW
For Home Owners
in $350,000 + Value Homes
KLUV+KVIL+KJKK Deliver 58.9% of Target
Market with 138 Index
DALLAS-FT. WORTH (Metro Survey Area)
AUG15 / JUL15 / JUN15
SCARBOROUGH R1 2015: MAR14-FEB15
Stations Rankings Based on: Top 19 User Selected
Qualitative Criteria Used: Market value of owned home summaries (HHLD): $350,000 or more
1 *CBS Trombo 251,300 58.9 131 5,100 1.2
2t KLUV-FM Classic Hits 131,600 30.8 132 2,200 0.5
2t KDMX-FM Hot Adult Contemporary 131,600 30.8 115 1,700 0.4
4 KVIL-FM Hot Adult Contemporary 118,500 27.8 129 1,600 0.4
5 KHKS-FM Pop Contemporary Hit Radio 107,300 25.2 92 1,900 0.4
6 KZPS-FM Classic Rock 105,100 24.6 135 2,100 0.5
7 KJKK-FM Adult Hits 104,300 24.4 149 1,500 0.4
8 KPLX-FM Country 95,000 22.3 115 2,100 0.5
9 KSCS-FM Country 66,600 15.6 111 1,400 0.3
10 KRLD-FM All Sports 61,800 14.5 167 1,600 0.4
11 KERA-FM News Talk Information 57,400 13.5 220 1,700 0.4
12 KRLD-AM News Talk Information 54,500 12.8 200 1,400 0.3
13 WBAP-AM News Talk Information 54,000 12.7 194 1,900 0.4
14t KDGE-FM Alternative 50,700 11.9 75 700 0.2
14t KLIF-FM Pop Contemporary Hit Radio 50,600 11.9 102 600 0.1
16 KEGL-FM Active Rock 49,600 11.6 86 900 0.2
17 KKXT-FM Album Adult Alternative 43,700 10.2 203 1,000 0.2
Adults 18+
M-Su 6a-12m
Station Format Qual Weekly Cume
Persons
Qual Weekly Cume
Rating*
Qual Index Qual Average Persons Qual Average Rating

2. This report was created using the following information: DALLAS-FT. WORTH; AUG15 / JUL15 / JUN15; Scarborough R1 2015:
Mar14-Feb15; Metro; M-Su 6a-12m; P 18+; Qualitative Criteria Used: Market value of owned home summaries (HHLD): $350,000
or more; Station Combos Used: *CBS Trombo = KVIL-FM, KLUV-FM, KJKK-FM; See Detailed Sourcing Page for Complete Details.
Copyright © 2015 The Nielsen Company. All rights reserved. Page 2 of 3 Ranker
18t KEOM-FM Educational 35,800 8.4 181 900 0.2
18t KLTY-FM Adult Contemporary 35,800 8.4 68 900 0.2
Adults 18+
M-Su 6a-12m
Station Format Qual Weekly Cume
Persons
Qual Weekly Cume
Rating*
Qual Index Qual Average Persons Qual Average Rating

3. Report: Copyright 2008 Nielsen. Software: Copyright 2008-2015 Nielsen. Nielsen Radio Data: Copyright 2015 Nielsen. Scarborough
Data: Copyright 2014-2015 Scarborough Research. All rights reserved. For use pursuant to a license from The Nielsen Company.
Subject to the limitations and qualifications disclosed in the data and reports.
TAPSCAN is a mark of TAPSCAN Inc. used under license. Nielsen and the Nielsen logo are trademarks or registered trademarks of
CZT/ACN Trademarks, L.L.C.
Page 3 of 3
Ranker Detailed Sourcing Summary
_
Market: DALLAS-FT. WORTH
Survey: Average of Nielsen Radio August 2015, Nielsen Radio July 2015, Nielsen Radio June 2015
Qualitative: Scarborough R1 2015: Mar14-Feb15
Geography: Metro
Daypart: Monday-Sunday 6a-midnight
Demo/Intab/Population:
Age/Gender Population Intab
Adults 18+ Avg Daily: 5,019,100
Avg Weekly: 5,019,100
Avg Daily: 1,305
Avg Weekly: 1,125
Qualitative Demo/Intab/Population:
Age/Gender Qualitative Population Intab
Adults 18+ Market value of owned home summaries (HHLD): $350,000 or more Avg Daily: 426,600
Avg Weekly: 426,600
293
Stations: Top 19 User Selected
Combos: *CBS Trombo = KJKK-FM, KLUV-FM, KVIL-FM
Additional Notices:
Estimates reported for dayparts which start and end between 12m and 5a are based on the 5a-5a broadcast day. Estimates for all other dayparts are based on
the 12m-12m calendar day.
Encoded stations qualify to be reported if they have received credit for five or more minutes of listening within a quarter hour from at least one PPM
Panelist and an Average Weekly Cume Rating of at least .495 during the Monday - Sunday 6am - Midnight daypart for the survey period.
PPM estimates are derived from the PPM technology and methodology and are subject to the qualifications and limitations stated in that Report. The
TAPSCAN Web software product is accredited by the Media Rating Council and reports both accredited and non-accredited data. For a list of the
accredited and non-accredited Nielsen radio markets and data available through TAPSCAN, click here:
http://www.arbitron.com/downloads/MRC_Accredited_Services_Markets.pdf
This report used the Nielsen radio ratings data and has adjusted those ratings based on a factor from the Scarborough R1 2015: Mar14-Feb15
qualitative survey selected. The report is subject to the limitations of the data sources.
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