1) Metro readers in New York are more likely to engage in active behaviors like jogging or running compared to the average New Yorker, with 22% more likely to jog or run. They also favor quick service restaurants like Starbucks for breakfast over the average New Yorker. 2) Metro readers tend to shop more at certain stores like H&M, Century 21, TJ Maxx, and Bloomingdale's compared to others in New York. They also favor buying shoes at stores like Foot Locker and Modell's Sporting Goods. 3) Metro readers show greater interests in Asian cuisines by being more likely to dine at Chinese and Japanese restaurants for lunch. They also utilize taxis

1. NEW YORK
10 THINGS YOU
DIDN’T KNOW
ABOUT METRO
READERS!

2. 1 in 3 regularly jog or run
Source: Scarborough Nielsen 2013-14. New York
22% are more likely to jog or
run than the average New
Yorker!

3. 46% use a quick service
restaurant for breakfast
Source: Scarborough Nielsen 2013-14. New York. Past 3 months
63% are more likely at
Starbucks than the
average New Yorker!

4. 1 in 4 Metro readers shop at
H&M, Century 21 and TJ Maxx
Source: Scarborough Nielsen 2013-14. New York. Past 3 months.
63% are more likely to shop
at Bloomingdale’s than the
average New Yorker!

5. 1 in 4 Metro readers shop at
Macy’s for shoes
Source: Scarborough Nielsen 2013-14. New York. Past 3 months
59% more likely to buy shoes at
Footlocker and Modell's Sporting
Goods than the average New Yorker!

6. Metro readers are more
interested in Asian food
Source: Scarborough Nielsen 2013-14. New York
34% are more likely to lunch
at Chinese restaurant s and
36% are more likely to dine
at Japanese than the
average New Yorker!

7. 84% are more likely to use
Taxis than the average New
Yorker !
Source: Scarborough Nielsen 2013-14. New York

8. 42% are more likely to buy
liquor at night clubs and bars
Source: Scarborough Nielsen 2013-14. New York
43% of Metro readers are
single !
27% drink Vodka,15% Rum
and 12%Tequila

9. 1 in 4 watch NBA
finals on TV
Source: Scarborough Nielsen 2013-14. New York. Past 12 months.
41%are more likely to pay for a
single NBA ticket than the
average New Yorker!

10. 1 in 4 shop movie tickets
online
Source: Scarborough Nielsen 2013-14. New York. Past 12 months.
38%are more likely to buy movie and
cultural event tickets online than the
average New Yorker!

11. 42% are more likely plan all-
inclusive resort than the average
New Yorker in the next year
Source: Scarborough Nielsen 2013-14. New York