SlideShare a Scribd company logo
Methodology
£
Shortlisting
Magazines can get you on the shortlist
Magazines narrow the brands under consideration
Magazines influence preferred brands
The power of magazine and review sites combined
How can magazine brands help home interiors
and tech brands with their current challenges?
Brands are worth paying more for
Magazine advertising can maintain and boost
consumer budgets
Boosting connected home budgets with print
Online review sites boost connected home budgets
The cross selling opportunity of online review sites
26%
47%
300%
The power of display and editorial in print
Magazines protect preferred status through advertising
Display advertising boosts consumer budget
Relevantly placed display gets more attention
78% 51%
Advertising in contextually relevant environments achieves more attention
Advertising in contextually relevant environments achieves more attention
How do magazine brands cause
these advertising effects
Magazine brands provide a valuable audience
10.5 million
Magazine readers are influencers
Magazine environments are highly trusted
Conclusions
•
•
•

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