Magazines can influence consumer brand preferences and purchasing decisions in several ways. Reading magazines exposes consumers to editorials and advertisements that can shortlist and promote certain brands. Display advertising in magazines builds preferences for advertised brands and protects their status through continued advertising. Advertisements placed in contextually relevant magazine environments receive more attention than other media. Magazine brands provide a large, influential audience and operate within a highly trusted environment.

2. Methodology

3. £

4. Shortlisting

5. Magazines can get you on the shortlist

6. Magazines narrow the brands under consideration

7. Magazines influence preferred brands

8. Brands are worth paying more for

10. Boosting bathroom/kitchen budgets with print

11. The power of display and editorial in print

12. Printed display advertising creates preferences

13. Magazines protect preferred status through advertising

14. Display advertising boosts consumer budget

15. Relevantly placed display gets more attention
87%66%

16. Advertising in contextually relevant environments achieves more attention

17. Advertising in contextually relevant environments achieves more attention

18. How do magazine brands cause
these advertising effects

19. Magazine brands provide a valuable audience
8 million

20. Magazine readers are influencers

21. Magazine environments are highly trusted

22. Conclusions
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