Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors.
PAMCO AUTOMOTIVE provides advertising services for automotive brands across print, digital, and mobile channels with a monthly reach of over 7 million adults. Their magazines and titles have high levels of engagement, with 80% of readers finding the content unique and 85% trusting the information.
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at the automotive sector.
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at the automotive sector.
The document discusses an agenda for a developer conference on the ASP.NET MVC 4 Developer Preview. The agenda includes an overview of new enhancements in ASP.NET MVC 4 Developer Preview presented by Shravan Kumar of Thomson Reuters. A chart is also included showing mobile phone penetration rates in various countries according to the International Telecom Union.
The document outlines an agenda for a developer conference discussing new enhancements in the ASP.NET MVC 4 Developer Preview. The conference will be presented by Shravan Kumar of Thomson Reuters and will cover mobile development being a major focus as mobile usage has grown significantly internationally in recent years according to ITU statistics.
Cheetah Mobile (NYSE: CMCM) is the world’s leading mobile security and tool provider as we are currently ranked as the largest mobile application developer in the world. Serving more than 567 million mobile monthly active users (MAUs) by the end of September 2015, our core products and services include Clean Master, Battery Doctor, CM Security, CM Launcher.
As 74% of our mobile MAUs are overseas users outside of China, we seek for further expansion in the international market by concentrating on English users. We therefore want to incorporate high quality news content into our mobile apps in the U.S as the way to enhance the overall user experience for overseas users. At present, we are interested in extending our range of news content and would appreciate any possible cooperation with your company in terms of licensing our uses of your company’s news content in our products and services.
Media Quality Report - Integral Ad Science - Q2 2015Romain Fonnier
Integral Ad Science Q2 2015 Report Shows Continued Viewability Challenges for the Industry
New York, NY – August 13, 2015 – Integral Ad Science, the leader in quantifying digital media quality, today released its Q2 2015 Media Quality Report. Integral found that while advertisers and publishers have shown improvement at keeping fraudulent players at bay, the industry has been slow to improve viewability despite increasing pressure from media buyers.
Compared to Q2 2014, overall viewability dropped by over 5 percentage points, or nearly 11 percent, from 49.4 percent to 44 percent. Viewability rates for ads sourced directly from publishers steadily declined since last year from 55.5 percent to 50.1 percent, and rates for ads from networks and exchanges declined from around 45 percent to 39.9 percent over the same period.
“In an effort to bring transparency and improved health to digital advertising, Integral continues to research and monitor critical media quality metrics for the industry as a whole,” said Scott Knoll, CEO of Integral Ad Science. “The decrease in viewability rates year over year shows us that there is still a great deal of work to be done. Integral will persist in improving viewability rates by providing the best data and resources to our customers and partners.”
Integral found video media quality and engagement improved from last quarter, with fraud decreasing from 14.1 percent to 11.2 percent. Consistent with the previous quarter, the most common player size observed was 300×250, suggesting that the industry is still mostly serving in-banner video advertising, as opposed to in-stream, pre-roll advertising.
TRue Advertising Quality (TRAQ) for display media increased since Q1 2015 for networks and exchanges from 551 to 584. TRAQ decreased for publishers from 673 to 656. Also to note, this quarter saw more impressions being served in law, government and politics. Integral anticipates this number to continue to increase as candidate announcements for the 2016 U.S. Presidential election ramps up.
PAMCO AUTOMOTIVE provides advertising services for automotive brands across print, digital, and mobile channels with a monthly reach of over 7 million adults. Their magazines and titles have high levels of engagement, with 80% of readers finding the content unique and 85% trusting the information.
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at the automotive sector.
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at the automotive sector.
The document discusses an agenda for a developer conference on the ASP.NET MVC 4 Developer Preview. The agenda includes an overview of new enhancements in ASP.NET MVC 4 Developer Preview presented by Shravan Kumar of Thomson Reuters. A chart is also included showing mobile phone penetration rates in various countries according to the International Telecom Union.
The document outlines an agenda for a developer conference discussing new enhancements in the ASP.NET MVC 4 Developer Preview. The conference will be presented by Shravan Kumar of Thomson Reuters and will cover mobile development being a major focus as mobile usage has grown significantly internationally in recent years according to ITU statistics.
Cheetah Mobile (NYSE: CMCM) is the world’s leading mobile security and tool provider as we are currently ranked as the largest mobile application developer in the world. Serving more than 567 million mobile monthly active users (MAUs) by the end of September 2015, our core products and services include Clean Master, Battery Doctor, CM Security, CM Launcher.
As 74% of our mobile MAUs are overseas users outside of China, we seek for further expansion in the international market by concentrating on English users. We therefore want to incorporate high quality news content into our mobile apps in the U.S as the way to enhance the overall user experience for overseas users. At present, we are interested in extending our range of news content and would appreciate any possible cooperation with your company in terms of licensing our uses of your company’s news content in our products and services.
Media Quality Report - Integral Ad Science - Q2 2015Romain Fonnier
Integral Ad Science Q2 2015 Report Shows Continued Viewability Challenges for the Industry
New York, NY – August 13, 2015 – Integral Ad Science, the leader in quantifying digital media quality, today released its Q2 2015 Media Quality Report. Integral found that while advertisers and publishers have shown improvement at keeping fraudulent players at bay, the industry has been slow to improve viewability despite increasing pressure from media buyers.
Compared to Q2 2014, overall viewability dropped by over 5 percentage points, or nearly 11 percent, from 49.4 percent to 44 percent. Viewability rates for ads sourced directly from publishers steadily declined since last year from 55.5 percent to 50.1 percent, and rates for ads from networks and exchanges declined from around 45 percent to 39.9 percent over the same period.
“In an effort to bring transparency and improved health to digital advertising, Integral continues to research and monitor critical media quality metrics for the industry as a whole,” said Scott Knoll, CEO of Integral Ad Science. “The decrease in viewability rates year over year shows us that there is still a great deal of work to be done. Integral will persist in improving viewability rates by providing the best data and resources to our customers and partners.”
Integral found video media quality and engagement improved from last quarter, with fraud decreasing from 14.1 percent to 11.2 percent. Consistent with the previous quarter, the most common player size observed was 300×250, suggesting that the industry is still mostly serving in-banner video advertising, as opposed to in-stream, pre-roll advertising.
TRue Advertising Quality (TRAQ) for display media increased since Q1 2015 for networks and exchanges from 551 to 584. TRAQ decreased for publishers from 673 to 656. Also to note, this quarter saw more impressions being served in law, government and politics. Integral anticipates this number to continue to increase as candidate announcements for the 2016 U.S. Presidential election ramps up.
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at food.
Following the release of PAMCo data from March 2019, we've taken a look at the reach and engagement of magazine media for a number of sectors. Here we take a look at homes.
Market Overview - The Basics - March 2019 Louise Ioannou
This document provides an overview of the magazine media market. It summarizes that magazine media reaches 65% of adults, with 35 million adults engaging with print magazines and 25 million with digital magazines across desktop, mobile, and tablet. The core magazine audience consists of 66% millennials, 64% ABC1 men, 79% ABC1 women, and 69% families. Advertising spending has grown each year from 2015 to 2018.
All the magazine media stats you'll ever need in one handy download. The very best industry data is sourced from PAMCo, AA/WARC, ABC’s and NMR, and is updated quarterly.
Magazines can influence consumer brand preferences and purchasing decisions in several ways. Reading magazines exposes consumers to editorials and advertisements that can shortlist and promote certain brands. Display advertising in magazines builds preferences for advertised brands and protects their status through continued advertising. Advertisements placed in contextually relevant magazine environments receive more attention than other media. Magazine brands provide a large, influential audience and operate within a highly trusted environment.
This document discusses how magazine advertising can help brands with shortlisting and influencing consumer preferences. It notes that magazines provide a valuable audience of 8 million readers and advertisements placed in magazines receive more attention than other media because magazines offer a trusted and relevant environment for brands. Magazine advertising can maintain brand awareness and influence consumers to protect furniture and tech budgets.
We analyzed home interiors and technology customers before and after reading magazines and review sites using eye tracking. 88% changed their shortlisted brands and 57% changed their preferred brand after reading magazines. Combining magazines with review sites had the strongest effect, with 66% being 90% certain of their preferred brand. Magazine advertising was found to maintain or increase budgets for connected home purchases, with some seeing over a 60% increase. Magazines had higher levels of trust compared to social media.
This document discusses the growth of using personal identity for advertising and marketing purposes. It proposes a conceptual model for identity advertising that focuses on emotionally and culturally relevant marketing targeted at groups. The document also introduces the concept of identity media for advertising that goes beyond just personal identification.
This document discusses the growth of using personal identity for advertising and marketing purposes. It proposes a conceptual model for identity advertising that focuses on emotionally and culturally relevant marketing targeted at groups. The document also introduces the concept of identity media for advertising that views personal identity as more than just an ID.
This document provides an overview of the adult magazine media market. It summarizes that adult magazine media reaches 66% of adults, or 35 million people, through print magazines, digital platforms, desktop, mobile devices, and tablets. The core audience for adult magazines includes 67% of millennials aged 15-34, 66% of upper-income men, 80% of upper-income women, and 70% of families. Advertising spending in the adult magazine market has grown from $4 billion in 2015 to a forecasted $5 billion in 2019.
PAMCo: a summary of data for the homes sectorLouise Ioannou
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at homes.
Magazines are an effective way for home interior and tech brands to get shortlisted by consumers and influence their brand preferences. Magazines narrow down consumers' considerations and help maintain brands' preferred status through advertising. Magazine advertising in contextually relevant environments achieves more attention from readers and can boost consumers' budgets for connected home products. Magazine brands provide a large, influential audience and are highly trusted environments for advertising.
This document discusses how magazine advertising can help brands with shortlisting and influencing consumer preferences. It notes that magazines provide a valuable audience of 8 million readers who trust the magazine environment. Magazine advertising through display and editorial placements can maintain brand awareness and budgets by creating preferences that protect a brand's status through advertising in a contextually relevant way.
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at food.
Following the release of PAMCo data from March 2019, we've taken a look at the reach and engagement of magazine media for a number of sectors. Here we take a look at homes.
Market Overview - The Basics - March 2019 Louise Ioannou
This document provides an overview of the magazine media market. It summarizes that magazine media reaches 65% of adults, with 35 million adults engaging with print magazines and 25 million with digital magazines across desktop, mobile, and tablet. The core magazine audience consists of 66% millennials, 64% ABC1 men, 79% ABC1 women, and 69% families. Advertising spending has grown each year from 2015 to 2018.
All the magazine media stats you'll ever need in one handy download. The very best industry data is sourced from PAMCo, AA/WARC, ABC’s and NMR, and is updated quarterly.
Magazines can influence consumer brand preferences and purchasing decisions in several ways. Reading magazines exposes consumers to editorials and advertisements that can shortlist and promote certain brands. Display advertising in magazines builds preferences for advertised brands and protects their status through continued advertising. Advertisements placed in contextually relevant magazine environments receive more attention than other media. Magazine brands provide a large, influential audience and operate within a highly trusted environment.
This document discusses how magazine advertising can help brands with shortlisting and influencing consumer preferences. It notes that magazines provide a valuable audience of 8 million readers and advertisements placed in magazines receive more attention than other media because magazines offer a trusted and relevant environment for brands. Magazine advertising can maintain brand awareness and influence consumers to protect furniture and tech budgets.
We analyzed home interiors and technology customers before and after reading magazines and review sites using eye tracking. 88% changed their shortlisted brands and 57% changed their preferred brand after reading magazines. Combining magazines with review sites had the strongest effect, with 66% being 90% certain of their preferred brand. Magazine advertising was found to maintain or increase budgets for connected home purchases, with some seeing over a 60% increase. Magazines had higher levels of trust compared to social media.
This document discusses the growth of using personal identity for advertising and marketing purposes. It proposes a conceptual model for identity advertising that focuses on emotionally and culturally relevant marketing targeted at groups. The document also introduces the concept of identity media for advertising that goes beyond just personal identification.
This document discusses the growth of using personal identity for advertising and marketing purposes. It proposes a conceptual model for identity advertising that focuses on emotionally and culturally relevant marketing targeted at groups. The document also introduces the concept of identity media for advertising that views personal identity as more than just an ID.
This document provides an overview of the adult magazine media market. It summarizes that adult magazine media reaches 66% of adults, or 35 million people, through print magazines, digital platforms, desktop, mobile devices, and tablets. The core audience for adult magazines includes 67% of millennials aged 15-34, 66% of upper-income men, 80% of upper-income women, and 70% of families. Advertising spending in the adult magazine market has grown from $4 billion in 2015 to a forecasted $5 billion in 2019.
PAMCo: a summary of data for the homes sectorLouise Ioannou
Following the release of the first PAMCo data (the new audience measurement currency for published media), we've been looking to see what the reach and engagement of magazine media means for a number of sectors. Here we take a look at homes.
Magazines are an effective way for home interior and tech brands to get shortlisted by consumers and influence their brand preferences. Magazines narrow down consumers' considerations and help maintain brands' preferred status through advertising. Magazine advertising in contextually relevant environments achieves more attention from readers and can boost consumers' budgets for connected home products. Magazine brands provide a large, influential audience and are highly trusted environments for advertising.
This document discusses how magazine advertising can help brands with shortlisting and influencing consumer preferences. It notes that magazines provide a valuable audience of 8 million readers who trust the magazine environment. Magazine advertising through display and editorial placements can maintain brand awareness and budgets by creating preferences that protect a brand's status through advertising in a contextually relevant way.
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
Open Source Contributions to Postgres: The Basics POSETTE 2024ElizabethGarrettChri
Postgres is the most advanced open-source database in the world and it's supported by a community, not a single company. So how does this work? How does code actually get into Postgres? I recently had a patch submitted and committed and I want to share what I learned in that process. I’ll give you an overview of Postgres versions and how the underlying project codebase functions. I’ll also show you the process for submitting a patch and getting that tested and committed.
PyData London 2024: Mistakes were made (Dr. Rebecca Bilbro)Rebecca Bilbro
To honor ten years of PyData London, join Dr. Rebecca Bilbro as she takes us back in time to reflect on a little over ten years working as a data scientist. One of the many renegade PhDs who joined the fledgling field of data science of the 2010's, Rebecca will share lessons learned the hard way, often from watching data science projects go sideways and learning to fix broken things. Through the lens of these canon events, she'll identify some of the anti-patterns and red flags she's learned to steer around.
Discover the cutting-edge telemetry solution implemented for Alan Wake 2 by Remedy Entertainment in collaboration with AWS. This comprehensive presentation dives into our objectives, detailing how we utilized advanced analytics to drive gameplay improvements and player engagement.
Key highlights include:
Primary Goals: Implementing gameplay and technical telemetry to capture detailed player behavior and game performance data, fostering data-driven decision-making.
Tech Stack: Leveraging AWS services such as EKS for hosting, WAF for security, Karpenter for instance optimization, S3 for data storage, and OpenTelemetry Collector for data collection. EventBridge and Lambda were used for data compression, while Glue ETL and Athena facilitated data transformation and preparation.
Data Utilization: Transforming raw data into actionable insights with technologies like Glue ETL (PySpark scripts), Glue Crawler, and Athena, culminating in detailed visualizations with Tableau.
Achievements: Successfully managing 700 million to 1 billion events per month at a cost-effective rate, with significant savings compared to commercial solutions. This approach has enabled simplified scaling and substantial improvements in game design, reducing player churn through targeted adjustments.
Community Engagement: Enhanced ability to engage with player communities by leveraging precise data insights, despite having a small community management team.
This presentation is an invaluable resource for professionals in game development, data analytics, and cloud computing, offering insights into how telemetry and analytics can revolutionize player experience and game performance optimization.