This document provides an overview of the magazine media market. It summarizes that magazine media reaches 65% of adults, with 35 million adults engaging with print magazines and 25 million with digital magazines across desktop, mobile, and tablet. The core magazine audience consists of 66% millennials, 64% ABC1 men, 79% ABC1 women, and 69% families. Advertising spending has grown each year from 2015 to 2018.

1. M A R K E T O V E R V I E W

2. REACH

3. 65%
ADULT
MAGAZINE MEDIA
35m

4. 23m
ADULTS
PRINT
MAGAZINES

5. ADULTS
DIGITAL
25m

6. ADULTS
DESKTOP7m

7. 22m
ADULTS
MAGAZINES ON A
MOBILE DEVICE

8. 5m
ADULTS
MAGAZINES ON
TABLET

9. 18.8m
ADULTS
MAGAZINES ON
PHONE

11. AUDIENCE

17. 66%
MILLENIALS (16-34)

18. 64%
ABC1 MEN

19. 79%
ABC1 WOMEN

20. 69%
FAMILIES

21. AD SPEND

24. 5
4
31

25. 1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

26. 2015 2016 2017 2018 (f) 2019 (f)

27. CIRCULATION

28. AVERAGE EDITION CIRCULATION BY MARKET SECTOR
(MILLIONS)

29. ENGAGEMENT

30. Engagement scores

31. MAGAZINE READERS

32. MEN WOMEN

33. MILLENIALS (16-34)
SPEND AN AVERAGE OF

34. ABC1 MEN SPEND
AN AVERAGE OF

35. ABC1 WOMEN SPEND
AN AVERAGE OF

36. FAMILIES
SPEND AN AVERAGE OF