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2012 ml presentation


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2012 ml presentation

  1. 1. 2012 Media Program
  2. 2. Editorial Mission We are the premier resource for those who call the high country home. Each issue offers stunning architecture, luxury real estate, interior design trends and insiders guides to top mountain destinations. ML brings the spirit of the high country home.
  3. 3. Editorial Integrity, Loyalty & Dominance A robust, interactive and expanded audience Superior editorial content Nationally recognized professional writers and photographers 18 years in the market place The leader in MOUNTAIN HOME DESIGN
  4. 4. Mission Statement Our goal is simple: To put you in front of potential buyers, no matter what method they’re using to search for luxury products and services.
  5. 5. Reader Profile • 61% of ML Readers plan to buy or build a homes in the mountains in the next 12-24 months • Average Age: 52 • Female: 65% • Married: 84% • College Graduate: 92% • Owner/Partner in Business: 52% • Average HHI: $353,500 • Average Net Worth: $2,019,094
  6. 6. Reader Loyalty and Response Rate• 95% have read four of the last four ML issues• 95% use ML for information they can’t find in any other publication• 80% took action as a result of seeing ads and editorial content• 62% visited an advertisers’ website after reading ML• 50% saved an ad/article for future reference• Over half of all ML readers visit ML’s web site at least once a month• Readers spend an average of 65 minutes with each issue and keep an issue an average of 14 months
  7. 7. Western Mountain Focus ML Focuses our content and distribution in these key mountain markets: • COLORADO: Aspen, Vail, Summit County, Telluride, Steamboat Springs, Winter Park, Crested Butte • WYOMING: Jackson • UTAH: Park City • MONTANA: Big Sky/Bozeman, Kalispell/Whitefish • NEVADA/CALIFORNIA: Tahoe/Incline Village/Truckee • IDAHO: Sun Valley/Hailey/Ketchum, McCall/Boise • NEW MEXICO: Santa Fe/Taos • CANADA: Whistler, Vancouver
  8. 8. 2012 Editorial PlannerJANUARY/FEBRUARY: The Mountain Modern IssueMARCH/APRIL: The Green Issue/Green FindsMAY/JUNE: The Remodeling Issue/ASID CrystalAwards/Remodel FindsBEST OF ML: The Best of Rustic Homes/SteamboatWine Festival InsertAUGUST: Living Large in Small Spaces/JacksonHole Fall Arts Festival ProgramSEPTEMBER/OCTOBER: The Architecture & DesignIssue/Summit County Parade of Homes/TellurideLuxury Resource GuideNOVEMBER/DECEMBER: The Dream Home Issue*Editorial Planner subject to change
  10. 10. Tap into ML’s Total Brand: 2012 Integrated Media Each ML advertising product is precisely targeted and distributed to an affluent, engaged demographic to maximize your marketing dollars in 2012.
  11. 11. Our readers, visitors, fans and followers ARE YOUR BUYERS.PRINT ONLINE SOCIAL MEDIA TOTAL MONTHLY AUDIENCE:NEWSSTAND: 27,000 WEBSITE TRAFFIC: FACEBOOK: 1,947 24,630/MONTHSUBSCRIBERS: E-NEWSLETTER SUBSCRIBERS: TWITTER:9,200 14,349 2,651EVENT, RESORT DISTRIBUTION:3,800 (variable)*Pass-along readership is 3.0per printed copy120,000 153,771 137,940 411,711
  12. 12. Print Menu
  13. 13. Social Media Menu • Customized Blogs: 8 original posts per month • Social Media Presence • Content Management • Monitoring • Analytics • Improved Search Engine Optimization • Campaign Sherpa: Build your social network, brand loyalty with integrated contests
  14. 14. Social Media Products to help grow your online engagement
  15. 15. Online Benefits • Increased Activity to your website • Delivery of your brand message to a new audience daily • Improved Google ranking through organic placement and content marketing • More immediate ways for you to connect with future buyers
  16. 16. Online Menu • Luxury Directory Portfolio: Our Online Design Center is the go-to source for people looking for home products, services and professionals for their mountain homes. Your customized profile includes 18 gallery photos, a link to your website, logo, contact information and tagging of your company or category wherever relevant content exists on our website. • Premium Online Collection: For one year, your business will appear prominently on our HOME PAGE and relevant sponsor landing pages. The collection includes a bio, contact info, logo and links to your website, blog, FB, Twitter pages. By highlighting your business in our POC, you’ll maximize your presence, have linking opportunities and branding on our site. • At Your Service: Our first-ever online referral network! We help match visitors who need help building or designing a home or finding a specific produce or service with the best in the business.
  17. 17. Online Menu • More Preferred Resources: Your company’s logo, with a link to your website, appears on our home page ad rotation as long as your print ad is on newsstands. Visitors can click through to your website—another linking opportunity for you! • Expert Q&A: Your opportunity to be featured on Your photo and expert tips are highlighted for one week or more on our Expert Q&A page, and archived for one year on our Expert Panel. • Video Sponsorship: Our team of editors report on luxury home-design trends from leading industry events and experts in an informative five-minute online video. Sponsor a 30-second commercial during a video of your choice., brand your business on our website and YouTube for one year.
  18. 18. E-Newsletter Campaigns Dedicated E-Newsletter: • Your opportunity to create your own mini feature story to share with our e- newsletter subscribers. This is your chance to shine by sharing advice and insights only you can offer! E-Newsletter Skyscraper Ad: • Sponsor a skyscraper ad on our weekly e-newsletter, which highlights design trends, events, decorating tips, travel, luxury real estate and more.
  19. 19. Connected to the leaders in mountain home design
  20. 20. Let us do the work for you.• PRINT• ONLINE• SOCIAL MEDIA• EVENTSThe leader in MOUNTAIN HOME DESIGNThe leader in INTEGRATED MEDIA