Hobsons helps educational institutions maximize student success throughout the learning lifecycle using personalized learning, academic planning, post-secondary enrollment, and student support solutions. Saint Joseph's University contracted with Hobsons to increase student connections, applications, and diversity. Hobsons' representative suggested using Naviance, CollegeView, and College Confidential for increased exposure. As a result, Saint Joseph's was able to make hundreds of new student connections, increase inquiries from more diverse geographic areas, and enhance their diversity recruitment efforts.

1. Case Study
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About Hobsons
Hobsons helps educators, administrators, students, and families maximize success through every stage of the learning life cycle. Hobsons’ personalized learning, academic
planning, post-secondary enrollment, and student support solutions serve millions of students across more than 7,500 schools, colleges, and universities worldwide.
To learn more or to schedule a demo, call (800) 927-8439 or (513) 891-5444 (international).
“ We thoroughly enjoy working with our Hobsons
representative and the support and statistics he provides
us.We like the connection to guidance counselors, students,
and parents, as well.We appreciate the partnerships with
Naviance, CollegeView, and College Confidential and the
benefits it provides us.”
– David Cotter, Assistant Dean, Graduate School of Arts and Sciences
Challenge
Saint Joseph’s University (SJU) contracted with Hobsons out of a
need to increase the school’s number of student connections and
applicants. Additionally, recruitment professionals at the university
wanted to reach a more diverse pool of students interested in
applying to SJU. For years they had recruited regionally, but now
they were looking to attract students from more diverse geographic,
racial, and ethnic backgrounds.
Solution
SJU’s Hobsons representative pointed out that many of the school’s
applicants were already familiar with the Naviance suite of products
and services. Through Hobsons, SJU would be able to enjoy increased
exposure—and reach infinitely more student prospects—through the
combined use of Naviance, CollegeView, and College Confidential.
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Saint Joseph’s University
Results
As a direct result of the implementation of Hobsons’
recruitment tools, Saint Joseph’s University was able to:
Increase its Web presence by creating student profiles
and additional videos
Track the source of all student information requests
Receive a new list of student prospects each week
Identify viable student leads and tailor mailings and
other communications accordingly
Make several hundred student connections in the
last year
Increase the number of inquiries for international
and domestic recruitment
Reach students in Indiana, Nebraska, Texas,
Oklahoma, and Michigan
Enhance diversity recruitment
Develop a better international reputation,
increase name recognition, and promote a stronger
Web presence
Share videos along with basic text, interact with
students via College Confidential, and showcase
CollegeView profiles