Presentation critiquing the Dwight School Seoul website

1. Dwight School Seoul Website
(Paste Screen Capture)

2. What I Did
-Screen-captured most DSS pages, printed them, and annotated feedback on
the hardcopy screencaptures
-Outlined the organization of the DSS site
-Read and analyzed copy and multimedia content on each page
-Benchmarked the DSS site against the other websites in the Dwight family of
Schools:
Dwight New York, Dwight London, and Dwight Canada
-Benchmarked against the other international schools websites in Seoul:
Seoul Foreign School (SFS), YISS, Seoul International School (SIS), Chadwick,
Dulwich, and Eton
-Researched concepts of good web design and UI psychology
-Collected feedback in hardcopy notebook and in this presentation

3. What the DSS Does Well

Professional Presentation

Timely Information updated regularly

Device compatability

Reasonable upload time

Content (mostly) relevant and comprehensive

Prioritizes prospective student famillies

4. Improvements:

Fresh Look

Better serve current student families,
prospective employees, neighbors and
businesses, and alumni

Better serve the students themselves

Educate current student parents about the IB

Make Information easier to find

5. Website Redesign Priorities

Reconfigure Navigation

Headmaster Welcome

Multimedia

Community Hub Features

6. Navigation

Designers loyal to 3-click navigation

Too many options from Homepage

Slideshow hotlink is confusing

Replicated pages

Some hotlinks without landing pages

Consistent lefthand navigation menus

Audience-centric navigation vs. topical
navigation

7. Headmaster Welcome

Should appear on homepage

A video? (Photo should be looking at user)

Include SEO keywords, and highlight following:

Introduce the IB, Spark of Genius

Dwight's established reputation & experience

University Testimonials

Dwight unique in Korea offering all levels of IB

Should have Korean subtitles

8. Multimedia

IB-specific - educate about IB (korean subtitles)

Dwight-specific

DSS-specific (most videos on the site now do
NOT feature DSS or its students, but rely on
other Dwight schools)

Photo/Video capture events? Get Parents and
students to discuss the school?

Media of Dwight history, school song,
assemblies, or sports?

(Videos keep site visitors longer)

9. Community Hub Features

User-based organization & services via
targeted portals: Prospective families, Parents,
Students, Alumni, Business Partners, Faculty

School Business: paychecks, registrations,
applications, cafeteria bills, tickets, library
status, mangageback, etc

Student-driven content: teams, clubs, student-
produced media, assemblies, event coverage,
etc

Student-targeted content

10. Style and Design

Professional but a bit stale? Add curves

Update photos to look current and specific

Make more prominent use of Dwight Lion

Videos on main pages: Headmaster welcome,
Admissions, IB curriculum pages, Newsroom,
Arts, Athletics, Campus Life, etc