The document summarizes Moleskine's fall 2012 paper product line. New additions include professional notebooks, ornament note cards, black page albums, audio cassette notebooks as a limited edition, and three gift boxes themed around Peanuts, The Little Prince, and messages. A total of 35 SKUs across 6 collections will launch between July and September 2012, with the professional notebooks and new light grey cahier color available earliest in July.

1. Fall 2012 Products
March, 2012

2. Fall
F ll 2012 Products
P d t
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3. Paper Products
• Ornament Note Cards
• Black Page Albums
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• Professional Notebooks
• Limited Edition Audiocassette Notebooks
• Cahiers New Color
• New Gift Boxes
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4. Moleskine Messages
Your words and sketches can travel the world and brighten up someone else’s day. Simple,
discreet and ready-to-mail, this range of cards and postal notebooks sends your thoughts in a
whole new direction.
The evolution of this collection continues with seasonal greetings…
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5. Ornament Note Cards
A Gift To Keep
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6. Ornament Note Cards
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7. Ornament Note Cards - Product Concept
• An innovative interpretation of the classic greeting card – a seasonal card that turns into a keepsake
• Like the Moleskine Messages, the Ornament Note Cards present generous space – 4 pages - for writing
and sketching
• A special seasonal ornament detaches from the cover to convey your holiday greetings and wishes
• When the ornament is removed your message underneath is left framed by the cutout
• Available in 9 different designs, tasteful and comprehensive, to suit every use and fancy
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8. Ornament Note Cards
12 new items, 6 pocket size & 6 large size
(available colors: havana, red & blue)
• Same materials and concept of the Note Cards
• String to hang the ornament is included
Target Channels: Bookstores Stationery stores, Dept. stores, Gift stores
Bookstores, stores Dept stores
Availability
September 2012
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9. Ornament Note Card: Merchandising support
• Single product: Red Rack Card
Tall card contains the Moleskine products to
make them clearly visible inside the racks
• Counter display ready to sell Real example of
detachable ornament
Assortment: 24 units Pocket + 24 units Large
Type: counter display
Material: cardboard
Where in the POS: counter, cashier desk
,
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10. Ground Display Messages
Features and Material
Ground display on wheels with 3 faces.
Structure made of metal and polypropilene.
Removable communication panels on all sides to display product
concept and features
Products are displayed face out on removable metal shelves.
Assortment
Accommodates up to 144 Note Cards, 120 Postal Notebooks and 120
Ornament Note Cards
Dimensions
H: 170 cm
W: 40 cm
Moleskine Code: GROUNDDISPMESS
ISBN 978-88-6613-522-7
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11. Black Page Albums
A dark background lets your creativity shine
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12. Black Page Albums: Product Concept
For the first time Moleskine offers a collection of black page albums: your imagination
and your creativity are projected onto a black screen
• Support for different uses: photo archive, scrapbooking, collage
• Glued pages to create space for pictures’ thickness (classic albums binding)
pictures
• Dedicated to Creative people - photography, scrapbooking and collage enthusiasts
Target Channels: Stationery, Concept and Dept Stores, Art suppliers, specialty channels
(photo stores), Bookstores with stationery dep.t
Availability
September 20 2
S b 2012
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13. Black Page Albums
Formats and sizes
- Pocket cms 9x14 – landscape format
- Large cms 13x21 – landscape format
- A4 – cms 21x29,7 – landscape format
- Japanese Large – cms 13x21 – portrait format
Paper Q
Quality
210 gsm black paper – ideal for photos, drawings, collages
and scrapbooking.
Page count and Binding style
• All albums are made of 32 pages – f the j
lb d f for h japanese album,
lb
pages are zig-zag folded in concertina style.
• Hard cover with rounded corners and elastic closure
• Expandable back pocket in black paper
• Glued pages to create space for pictures’ thickness (classic
photo-albums binding)
• Black end-papers
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14. Black Page Albums display
Display type
Counter/table display
Material
Durable
Other features
Graphic communication to explain the product function
Size
Height 30 cm (crowner included)
Width 49 cm
Depth 25 cm
Assortment
Pocket 6 units; Large 6 units; A4 4 units, Japanese large black 6
units; Has also space to accommodate writing items (8 units)
Display is designed to be hung onto the Multicategory display
(through additional hooks)
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15. Professional Notebooks
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16. Professional Notebooks - Product Concept
The classic Moleskine notebook specifically designed for your professional life – a large number
of professionals use our notebooks. This is our dedicated item for them
• Organizational practicalities integrated into the design of the notebook
• Space to organize notes by date
• Numbered pages
• Detachable To-Do lists
• I d pages
Index
• Available in Large and Extra Large formats, for plenty of space to take notes and plan
Target Channels: Office supply, Stationery, Online
Availability
July 2012
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17. Professional Notebooks
1. Basic meeting notes, dates, names,
1 agendas
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2. In-depth notes, key subjects
3. Action points, next steps
4. Numbered pages
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2
4
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18. Professional Notebooks
Glossy UV silk-screening on f t
Gl ilk i front Index f
I d for easy tracking of notes
t ki f t
cover
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19. Professional Notebooks
Project-planning section to keep an Detachable to-do lists
eye on priorities and deadlines
Adhesive tabs to create personalized
sections
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20. Limited Edition: Audio Cassette Notebooks
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21. Limited Edition: Audio Cassette Notebooks
The iconic audio cassette style on the move …
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22. Limited Edition: Audio Cassette – Product Concept
Celebrating the 50th anniversary of the Audio Cassette
(
(1963 – 2013)
)
Moleskine and the Audio cassette
• The rectangular shape of cassettes and tape players is a perfect
match to the shape of Moleskine notebooks
• A major symbol of analog-to-digital t
j b l f l t di it l transition and DIY do-it-
iti d d it
yourself culture
• A perfect example of a nomadic object which generated an
incredible devotion (the Walkman revolution)
• The debossed cover recalls the tactile experience of holding a
cassette and tape player
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23. Limited Edition: Audio Cassette
Collection of 4 Limited Edition Notebooks
(Pocket / Large, Plain / Ruled)
Audio cassette player graphics (cover, back & front,
spine) were printed using several techniques: silk-
screening, blind debossing and color debossing.
Available in green (Plain) and red (Ruled)
Other special design features:
p g
• Tape and player buttons stickers
• Front and back inner pages customized with
message related to cassette tape culture and
graphics
hi
• Special “In case of loss “ graphic
Target Channels: Bookstores, Stationery, Online, Dep.t
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Stores, Gift/Concept stores
Availability
September 2012
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24. Limited Edition: Audio Cassette
Cover printed with multiples techniques
Silk-screening | Color debossing
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25. Limited Edition: Audio Cassette
• A quote printed on the endpaper
emphasizes the similarity between
our actions i lif and th commands
ti in life d the d
of a cassette tape
• Special “In case of loss “ print
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26. Limited Edition: Audio Cassette – Merchandising
Features and Material
Cardboard ground display with detachable base
and top
Eye catching design communicates the concept
of the product
Assortment
Accommodates 40 units: 20 units pocket size and
20 units large size
Dimensions
H: 146 cm
W: 55 cm
D: 33 cm
Moleskine Code GROUNDCARDAUDIOCASS
ISBN 9788866136132
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27. Cahiers – Light Grey
• New light grey color for Moleskine Cahiers
• Id l for everyday notes and th ht
Ideal f d t d thoughts
• Sketch on, write on – customize the cover
any way you want
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28. Light Grey – Color Trend
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29. Cahiers – Light Grey
• A flexible heavy-duty cardboard cover in Light Grey with visible stitching on the spine
• Available in same variety of formats as all other cahiers:
• Pocket / Large / Extra Large
• Ruled / Plain / Squared
• The last 16 sheets are detachable and there is a pocket for loose notes
Availability
July 2012
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30. Gift Boxes
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31. Gift Boxes – Product Concept
• A captivating combination of products in a distinctive and unique set
• The box itself is an extra, useful item that becomes a keepsake
• The Gift Box collection provides a range of products especially designed to be a gift
2012 New Gift Boxes
Peanuts Box
Le Petit Prince Box
Messages Box
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32. Limited Edition Box: Peanuts
Contains:
6 Large Ruled Cahier Journals
• 3 with black cover and white Peanuts design
• 3 with havana cover and black Peanuts design
Each Cahier carries a quote by Charles Schulz on the
back cover.
3 Exclusive Limited Edition Postcards
3 Sets of stickers
Memory Box
Black notebook-shaped box with customized
hard cover and inner tray to store pictures,
memories and keepsakes, secured by the elastic
keepsakes
band
Target Channels: Online, Dept stores,
Gift/Concept stores, Bookstores with stationery
dept.
Availability
September 2012
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33. Limited Edition Box: Le Petit Prince
Contains:
6 Large Ruled Volant Notebooks
• 3 Prussian Blue with Le Petit Prince logo and
white images
• 3 Dark Orange with Le Petit Prince logo and
white images
3 E l i Li i d Edi i P
Exclusive Limited Edition Postcards
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3 Sets of stickers
Memory Box
Prussian Blue notebook-shaped box with
customized hard cover and inner tray to
store pictures, memories and keepsakes,
i i dk k
secured by the elastic band
Target Channels: Online, Dept stores,
Gift/concept stores, Bookstores with stationery
dept.
Availability
A il bilit
September 2012
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34. Messages Box
Contains:
10 Note Cards, Pocket size, in 5 colors:
Red | Havana | Navy Blue | Light Grey | Maize
10 Ivory-colored Envelopes
2 Sets of Stickers
To l
T seal envelopes with a personal t h
l ith l touch
Memory Box
Dark red notebook-shaped box with customized
p
hard cover and inner tray to store letters, pictures
and keepsakes, secured by the elastic band
Target Channels Stationer Dept stores Online
Channels: Stationery, stores, Online,
Gift/Concept stores, Bookstores with stationery
dept.
Availability
September 2012
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35. Paper Fall 2012 Launch Summary
Collection
C Project Market Number of S
f SKUs
Availability
Folio Professional Professional Notebooks July 2012 2
Cahier Journal New Color – Light Grey July 2012 9
Moleskine Messages Ornament Note C
O Cards September 2012
S 12
Albums Black Page Albums September 2012 4
Limited Edition Audio Cassette Notebooks September 2012 4
Gift Box Peanuts September 2012 1
Le Petit Prince September 2012 1
Messages September 2012 1
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