The HMV brand originated in the late 19th century with the development of gramophone records in the UK. By 1902, it had become the Gramophone Company and opened its first dedicated record factory in 1907. In 1921, HMV opened its first dedicated retail store on Oxford Street in London. The iconic HMV logo features Nipper, a fox terrier, listening intently to a phonograph horn. The logo was inspired by a painting of the dog belonging to Francis Barraud. HMV has recently redesigned its logo, moving it from a pink circle to a black and white square to give it a more modern look while still representing the brand's heritage.

1. The start of HMV begin in the 1890s at the dawn of the disc gramophone. By
1902 it had become the beginnings of the Gramophone Company. In February
1907 they commenced building of a new dedicated record factory at
Hayes, Middlesex. Disc records were sold in music shops and independent
retailers at this time. In 1921 the Gramophone Company opened the first
dedicated HMV shop in Oxford Street, London, England
Hmv stands for HIS MASTERS VOICE.
a little fox terrier sits intrigued listening to his master's
voice coming from the horn, the famous painting is one of
the world's most recognized and best loved trademarks.
the nipper logo made his first appearance in advertising in 1900.
enjoy the story!
nipper
was a stray dog found in 1884 by mark barraud
in Bristol, up. when mark died three years later,
nipper (so named because of his tendency to nip the backs
of visitors' legs) was taken to Liverpool by mark's younger
brother Francis, who was a painter.
nipper discovered the phonograph (a cylinder recording
and playing machine) and Francis barraud often noticed how
puzzled he was to make out where the voice came from.
this scene must have been indelibly printed in barraud's brain,
for it was three years after nipper died (in September 1895)
that he committed it to canvas

2. The HMV logo has been rebranded to give it a more newer look
HMV has revamped its famous dog and gramophone mascot to give it a more new feel.
It appears in a black and white square instead of a pink circle and is detached from the main
HMV logo.
The dog mascot - called Nipper - will take on the role of a quality mark to "gently reassure"
customers about HMV's heritage and expertise, the firm said

3. Task 1b
To make money and get there brand around.
In my opinion they did achieve this as apple
are selling more and more products of iPods
and they are bringing out new ones every
year.
I think that the advert is inspirational as
I love the music to the advert so every
time I think or hear the song it
reminded me of the new iPod.
Yes the advert has got and logo at the
end of the advert and it also has the
logo on the back of the iPods.
http://www.apple.com/ipod/videos/
The iPod is a line of portable media players
designed by a group. The first line was released
on November 10, 2001, its most recent designs
announced on September 12, 2012. There are
four current versions of the iPod: the ultra-
compact iPod Shuffle, the compact iPod Nano,
the touchscreen iPod Touch, and the hard drive-
based iPod Classic.
Steve jobs created the iPod
most of the other products.
Apple's hardware engineering chief Jon
Rubinstein made a team of engineers to design
the iPod line, including hardware engineers
Tony Fadell and Michael Dhuey.
And design engineer Jonathan Ive.

4. Task 1c

5. Hand printing.
Hand print can usually be etched on stone.
Advantages disadvantages
Saves paper - It cannot produced very high quality
prints
Low cost Hard to produce a good peace of work
Faster to produce - It cannot do small print runs so
people who want to print in small
numbers cannot.
Can be used on lots of materials - The materials are complex to use.

6. Mechanical printing
Letter press printing is where you press the machine against
the paper to form a picture.
Advantages Disadvantages
Quite cheap Can take a long time
Looks good Difficult

7. Digital printing
Photocopying is where you can get a photo you like and you can
make it copy the exact same one.
Advantages Disadvantages
cheap Ink can be expensive
Quick proses
Easy to use

8. echnique Definition Advantage Disadvantage
Etching Etching can be done on a plate. And
it can also be done on metal.
low cost, saves paper, faster to
produce
cannot produce very high quality prints, the
materials are hard to use.
Linocut it’s a design carved into a block of
wood.
you can do simple designs and you
can use loads of methods.
hard to cut hard to get smooth[texture]Also
long time to dry.
Screen print Screen printing is a technique where
an ink-blocking stencil is printed.
makes good quality prints. stencils are very fragile and could break.
Wioodcut block of wood on whose surface a
design for printing.
cheap material, stand out, nice
texture.
long winded prose.
Lithography Is where you have a piece of stone
preferably flat then to be drawn on
by a greasy substances etc. oil and
water.
it produces a clear image. Low cost,
reusable.
not a clear picture.
anical: letterpress Letter press printing is where you
press the machine against the paper
to form a picture. Also you can use
letter press to make envelopes cars
etc.
quite cheap
Looks good
difficult
Can take a long time
anical: gravure gravure is a printing and it also can
be used for packaging and labels.
high quality bright visible colours
good for value.
high cost takes a long time.
anical: screen process silk screen printings a stencil process
and its also a mesh process.
quick easy one mistake can destroy thousand of copys.
: photocopying Photocopying is where you can get a
photo you like and you can make it
copy the exact same one.
quick
Easy
cheap
Ink can be expensive
Uses lots of paper
: laser printing laser printing is a digital form of
printing using a highly focused beam
of light which is projected onto a
piece of paper.
cheap hard to use
: injet inkjet printing is where a method
that involves a variable size droplets
of ink onto paper to make a picture.
cheap hard
Long pocess
: desktop publishing the creation of printing materials on
a page layout on a personal
computer.
easy
quick
cheap
long time.