Services and capabilities overview.

14. Print ad

16. Brochure cover

17. Brochure spread

18. Personalized direct mail

19. Web home page in development

20. Web banner Web Web banner ad

21. Consumers Credit Union The challenge There is a generic sameness to most all credit union branding based upon “local” and “friendly.” The solution Research shows the Consumers target market is more interested in superior financial products than “warm fuzzies.” So the brand identity is bold, attention-getting.

22. Billboard

23. Poster

24. Poster

26. Equity Management Inc. The challenge EMI, the world’s largest trademark licensing company, needed materials that captured the power of the GM-Europe trademarks. The solution We pinpointed the brand equities in each trademark, then showed the advantages trademark licensing could bring.

27. Brochure cover

28. Brochure spread

29. Brochure spread Brochure spread

30. Equity Management Inc. The challenge EMI needed materials that captured the imagery of the La-Z-Boy brand to help sell licenses across a variety of categories. The solution Identify the brand identity as contemporary comfort, then create a brochure showing how it could be translated to other products.

31. Brochure cover

32. Brochure spread

34. Direct mail package cover Direct mail package cover

35. Direct mail package cover Direct mail package inside

37. Brochure cover after removing from “ pedestal display”

38. Brochure cover after removing from “pedestal display” Inside spread of insert brochure

39. Ad for industry publications

40. E-mail advertising to retail buyers

41. Product specifications sheets

42. In-store freezer cling

43. TracRat Asset Management Software The challenge Industrial plants can have hundreds, even thousands of electric motors. Manually keeping track of their conditions and lifecycles is time consuming and expensive. The solution Brand TracRat software as having the power to cut repair and operation costs by tracking all motors right from your computer.

50. Thank you For more information, or to schedule an introductory meeting, please call Greg Miller at 269-382-4060 ext. 26 or email millerg@maxwellandmiller.com.