1. A Practical Process for Startups
A platform for startup projects

2. About Me
Serial Entrepreneur
Startups
AP DealFlow (present)
E-Finet.com (8317.hk)
Fortitude Securities
New Media Research
Career
Thomson Financial
SBC Warburg
Offshore Banking
Family Office mgmt.
Education
Masters in Intl Management
Strathclyde University
Bsc (Hons) Computer
Science and Economics

3. A Short video

4. Game 1 – Guess the startup ?

5. Game 2 – Guess the Founder
Mark Zukerburg
Kai-Fu Lee
Jerry Yang
Elon Musk
Jerry Ma
Yat Sui

6. How did they start ?

7. Issues at startup
•
•
•
•
•
•
•
Idea
People
Resources
Hardware
Software
Clients
Investors

8. The paradox of startup process
FAIL REASONS
Run out of money, No clients
Bad product, Founder dispute
Legal, marketing, sales

9. A Practical Process for Startups

10. APStartup.com
Create, Build, Promote and Fund
An online social
network platform for
entrepreneurs
A Practical Process for
Startups
DealFlow for Investors
A show window of
projects for investors
and customers

11. Social Communities

12. A Practical Process for Startups
Apps for Startups – help you Start, Plan, Build, Promote, Admin and Fund
Single login, team collaboration and external sharing.
• START
– Mind maps
– Lean canvas
• PLAN
– Project
Management
– Biz Plan Writer
• BUILD
– Freelance
– Data Room
• PROMOTE
• Blogs
• Newsletter
• CRM
• Webinar
• FUND
• VC Pro
• Angels
• ADMIN
• Expenses
• Hiring Module

13. Apps for Startups - Features
APPLICATIONS
• Practical Process for
Startup - a step by step
management process
• Open source and
commercial software apps
for specific uses
• Shared code, separate
data
• Apps are supported
independently and
updated frequently
DATA
• Data can be shared
between apps
• Data can be shared
between teams
• Data can be used by be
exportable and
• Data acts as log for
startup history
• Data is backed up on a
daily basis

14. APStartup – getting Started
1.
Register on
www.apstartup.com
2.
Choose group CityU
Student
3.
Complete personal profile
- Works like any other social
network - FB, LN
- Post comments, videos,
pictures, thoughts

15. Personalizing your profile
• Add picture or avatar
• Bio - Interests
• Personal Goals

16. A Practical Process for Startups
IDEAS

17. Mindmaps : Map your Ideas
http://thinkbuzan.com/articles/view/how-to-create-a-mind-map/
http://en.wikipedia.org/wiki/Mind_map

18. The Lean Startup methodology
http://en.wikipedia.org/wiki/Lean_Startup

19. Lean Startup intro

20. Lean Startup Model
The most significant goal of a startup is finding a
scalable and repeatable business model and
the process for doing so follows the same
validated learning loop. You start by
documenting a set of business model
hypotheses, then systematically validate
those assumptions against reality and make
course-corrections, or pivots, along the way.

21. Lean Canvas – validation tool
http://leanstack.com/LeanCanvas.pdf
http://www.businessmodelgeneration.com/canvas

22. Business Model Canvas tool

23. Create – Lean canvas

24. Assignment1 for GE2304
• Register your profile on APStartup. join Group
CityU - GE2304
• Using Lean Canvas app (under the applications
menu) to design a startup idea that you have.
• Select Lean Canvas , read the summary below
before starting a brainstorm a business idea you
have.
• Outline the problem, solution, value proposition
and customer segments Also outline the possible
cost structure and the revenues of the idea.

25. Steve Blank – Lean Launchpad

26. ADV
Steve Blank - 4 Steps
Customer Development Worksheets:
1. Product Hypothesis
2. Customer Hypothesis
3. Channel/Pricing Hypothesis
4. Demand Creation
Hypothesis
5. Market Type Hypothesis
6. Competition Hypothesis

27. ADV