2. • In 2008 the winner of Time Magazines
invention - new Personal Genetics tests
offered by 23andme;
The Personal Genomics Era
3. PROJECT INTRODUCTION
• New sciences and technologies based on the human
genome projects
• Years of research + Millions invested in R&D+
International cooperation
• The remarkable discovery of 16 genetic markers
associated with skin aging
• 10,000+ samples tested (30% Asian)
• Largest and most authoritative China National
GeneBank and Asian GeneBank (Human Genome
Project, International Human HapMap Project, the first Asian
diploid genome, 1000 genomes project)
.
.
5. CONSUMER PROBLEMS
• Too Much Choices: Over 25,000 + products on market
• Short Term Focus: Consumers focusing on the now
correcting and not the future preventing ( Gym Case)
• Uneducated decisions : Costing consumers $$$ on the
wrong skincare.
• Misguided Effort: Lack of educated guidance leads to poor
product choice
Short term focus + uneducated decisions
= Wrong products & creating unnecessary skin
damage
6. A SCIENTIFIC FOUNDATION
Accurately predicting the skins future
Personalisation
A NEW LEVEL
>WORLDS FIRST<
Comprehensive test for skin
Tailoring the solution around the problem
of
Providing
7. WHAT YOUR GENES SAY
GENETIC STATISTICS:
[3]
1 IN 3 PEOPLE HAVE A GENETIC
VARIATION THAT PREDISPOSES
THEM TO ACCELERATED
WRINKLING
2 IN 5 PEOPLE HAVE A GENETIC
VARIATION AFFECTING THEIR
SKIN’S UV DEFENCES
1 IN 2 PEOPLE ARE
GENETICALLY PREDISPOSED
TO REDUCED SKIN
ANTIOXIDANT PROTECTION
8 IN 10 PEOPLE HAVE A
GENETIC VARIATION THAT CAN
CAUSE AN OVER REACTIVE
INFLAMMATROY RESPONSE
1 IN 2 PEOPLE ARE
PREDISPOSED TO REDUCED
PROTECTION AGAINST
GLYCATION
Data based on National Center for Biotechnology Information
8. 4 STEPS
HOW TO TAKE THE TEST:
STEP 1:
Collect a saliva sample from your cheek
using our easy-to-use DNA Collector.
STEP 2:
Send your sample to our secure
location.
STEP 3:
Our accredited lab test the DNA through
several laboratory processors.
STEP 4:
Receive your Vita-GenesTest Results
and discover what your DNA reveals
about your skin.
9. WHAT WE TEST FOR
TEST CATEGORIES:
FIRMNESS + ELASTICITY
WRINKLING
SUN DAMAGE + PIGMENTATION
FREE RADICAL DAMAGE
SENSITIVITY + INFLAMMATION
[1]
[2]
[3]
[4]
[5]
=16 GENES
10. BACKROUND
+ Collagen represent 75% of the skin’s dry weight.
+ Genes in this category are involved in slowing the breakdown
and degradation of collagen fibers found in the extracellular
matrix of human tissue.
GENE SNAPSHOT
FIRMNESS + ELASTICITY[1]
Are YOU genetically
predisposed to
Premature Wrinkling?
GPX-1MMP-1
11. BACKROUND
+ Glycation causes skin proteins (collagen and elastin) to stiffen and
loose their ability to function normally.
+ It is now well-recognised and heavily implicated in accelerated skin
aging.
GENE SNAPSHOT
WRINKLING[2]
Fighting A.G.E. at its roots.
Glycation is a leading cause
of skin aging.
TNF-aLEPR
12. BACKROUND
+ Causing a host of profound changes to the skin, repeated exposure
to Ultraviolet light from the sun accounts for nearly 90% of
symptoms of premature skin aging, skin damage and skin cancer.
+ Genes have been shown to play a key role in determining how well
our skin can cope naturally .
GENE SNAPSHOT
SUN DAMAGE +
PIGMENTATION
[3]
How well are YOU
intrinsically protected from
the sun?
ERCC2ASIP
13. BACKROUND
+ The oxidation phenomenon, caused by ‘Free Radicals’ is
recognised as one of the leading causes of skin aging.
+ The activity of these internal antioxidants is determined in large part
by their mediating genes and their activity level are found to be
very substantial.
GENE SNAPSHOT
FREE RADICAL
DAMAGE
[4]
Use your genetic information
to help PROTECT your skin
against free radical damage.
GPX1SOD2
14. BACKROUND
+ The inflammatory response is the skin’s first line of defence against
foreign invaders; initiates the tissue healing process; limits the
damage caused by pollutants.
+ The regulation of inflammation is largely a genetic function. While it
is a helpful response in the short-term, if ongoing can play a very
harmful role.
GENE SNAPSHOT
SENSITIVITY +
INFLAMMATION
[5]
MICRO-INFLAMMATION is
an underlying factor of skin
sensitivity and irritation.
EPHXTNF-a
19. WHY
NON-BRAND SPECIFIC =
Customers not locked into using one brand.
99.8% TECHNICAL
ACCURACY.
SAVE TIME + MONEY
Empowering customers with the
knowledge to use the right
products for their skin
CUSTOMERS SHOULD
TAKE A
Vita-Genes TEST?
1 TIME TEST
No age limit.
TRUEpreventative approach.
20. CLASS 1
THE EMOTIONALLY
DISTRESSED
Customers wondering if
what they are doing is right
for their skin.
CLASS 2
THE PROACTIVE
Customers who want to
take action now before its
too late.
CLASS 3
THE KNOWLEDGE
DRIVEN
Customers who are driven
by understanding more
about themselves.
CLASS 4
THE CONFUSED
Customers who don’t know
what to use for their skin
OR have tried many and
failed in selecting the right
things.
WHO ARE THE CUSTOMERS?
CUSTOMER DEMOGRAPHICS:
21. BUSINESS BENEFITS
Vita-Genes HELPING YOU…
• TAKES THE GUESSWORK AWAY - Providing your customers with a
truly customized experience;
• TARGETED TREATMENTS - Giving your customers what they really
need ( corrective and preventive, the blood, X-Rays example)
• RISK REDUCTION - Understand what will and will not work + provide
the best result for your customers;
• SAVE TIME AND MONEY -Helps take the guesswork away from your
clinicians time.
• STRENGTHENS CLIENT-CLINICIAN RELATIONSHIP - Providing a
unique service will ensure your customer loyalty.
