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The power of connecting

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Being net
Frieda Brioschi
frieda.brioschi@gmail.com
IED
Lesson 7
Course program
1. Italian Startups
2. Set up a startup in Italy
3. I've got an idea. And now?
4. Value analysis
5. Busines...
Today's table of content
1.Community
2.Networking
3.Coworking
4.Incubators

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Launch of product/company in term of communication, analyzing Robert Scoble’s recipe; Yellow Pages for startuppers (startup directories, tech magazines, magazines in your field/market, etc.). Discover on/off line resources, what is an incubator and what are certified incubators and which characteristics have public, private and university incubators. A new way to work – coworking - with its italian examples and finally some networking recurring events.

Launch of product/company in term of communication, analyzing Robert Scoble’s recipe; Yellow Pages for startuppers (startup directories, tech magazines, magazines in your field/market, etc.). Discover on/off line resources, what is an incubator and what are certified incubators and which characteristics have public, private and university incubators. A new way to work – coworking - with its italian examples and finally some networking recurring events.

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The power of connecting

  1. 1. Being net Frieda Brioschi frieda.brioschi@gmail.com IED Lesson 7
  2. 2. Course program 1. Italian Startups 2. Set up a startup in Italy 3. I've got an idea. And now? 4. Value analysis 5. Business model 6. Communicate, communicate, communicate 7. Being net 8. Find your market 9. Funding: venture capital, business angel and other ways of financing 10. Pitch
  3. 3. Today's table of content 1.Community 2.Networking 3.Coworking 4.Incubators
  4. 4. Communicate3 : quick recap During last lesson we discussed what are my needs in term of communication and how I can satisfy them. To reach this goal we investigated the landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics).
  5. 5. Communicate3 : quick recap Analyzing the social media timeline, we arrived to outline how to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques.
  6. 6. Communicate3 : quick recap Finally we decided that having rules is important and we try to outline which rules are essential: • Conversational and listening rules • Blurring of public and private • Storytelling • Objectives and how everything is summarized in the editorial plan.
  7. 7. The launch
  8. 8. Robert Scoble’s recipe /1 “The best launch is if you have a product that other people like using so much that they tell other people about it.” http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
  9. 9. Robert Scoble’s recipe /2 “What you want to do is have a story that travels to the people who are most likely to need your product. It all starts with a story. So, the right way to launch is to have a story. Then try that story out on some early adopters. Do they go "no way!" Or do they look bored?” http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
  10. 10. Robert Scoble’s recipe /3 Start asking the right question: • How can I get Oprah Winfrey to see my product within a year? • How can I get to be a featured app in the Apple app store? • How do I make a product so strategically important that Steve Jobs buys it within a month. • How do I make a product that's so sticky and viral that it gets people to tell at least five other people about it. http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
  11. 11. Robert Scoble’s recipe /4 Things you need to do to launch a company: 1. Make a blog. 2. Make a YouTube video channel. 3. Start Tweeting. 4. Get a Facebook Page. 5. Get a LaunchRock or KickoffLabs site. 6. List your company on Angel List (and StartupLi.st, CrunchBase, etc). 7. Figure out the 10 journalists you want to have see your product before you launch. http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
  12. 12. Robert Scoble’s recipe /5 So, what's your story? A sizeable part of having a great story is also hitting the market at the right time. http://www.quora.com/Whats-the-best-launch-strategy-for-a-web-startup
  13. 13. Dissemination Publish something about you on as many interesting website as possibile: • startup directories • tech magazines •magazines in your field/market Have a look to Giuliano Iacobelli's list: http://www.giulianoiacobelli.com/startup/pianificando- il-lancio-della-vostra-startup-le-basi
  14. 14. Resources
  15. 15. Useful on/off line resources • Hangouts and events • Co-working, Fablabs, Makerspace, social incubators • Community leaders • Media • Business Plan competition, startup events • Incubators and accelerators • Investors, etc. http://www.chefuturo.it/2013/01/i-primi-100-contatti-e-anche-di-piu-per-chi-vuole-fare-startup-in-italia/
  16. 16. Incubators Business incubators are programs designed to support the successful development of entrepreneurial companies through an array of business support resources and services, developed and orchestrated by incubator management and offered both in the incubator and through its network of contacts. Incubators vary in the way they deliver their services, in their organizational structure, and in the types of clients they serve. http://en.wikipedia.org/wiki/Business_incubator
  17. 17. Incubator services • Help with business basics • Networking activities • Marketing assistance • High-speed Internet access • Help with accounting/financial management • Access to bank loansHelp with presentation skills • Links to higher education resources • Links to strategic partners • Access to angel investors or venture capital • Advisory boards and mentors • Management team identification http://en.wikipedia.org/wiki/Business_incubator
  18. 18. Certified incubators Startup Regulation introduces “certified incubators for innovative startups”. The startup incubator or accelerator must verify if specific requirements concerning the startup’s physical structures, management, facilities and, above all, its track record, are fulfilled. In this way, the law aims to identify the structures that are able to offer efficient incubation services in Italy. Certified incubators can benefit from some instruments provided for by the law. http://bit.ly/11f2mtq
  19. 19. Public incubators Are supported by public sponsors and are non-profit. Usually public authorities are the major stakeholders and play an important part in the definition of the legal status of the incubators and in their management, frequently supported by a broadly- based partnership of public authorities and institutions such as a Chamber of Commerce, Municipality, Province, Region, Banking Institutions, and various business associations. Typically, they are multi-purpose and the activities of their occupants span all the traditional-economy business sectors as well as some hi-tech ones. http://www.rivistapolitecnico.polimi.it/rivista/politecnico_rivista_9.18.pdf
  20. 20. University incubators They usually concentrate on promoting hi-tech start- ups developed by their students, researchers and professors. Their objective is to foster the industrial applications of the knowledge generated through academic research activities. They have a strong connection with research labs and are often focused on the area in which the founder university specializes. http://www.rivistapolitecnico.polimi.it/rivista/politecnico_rivista_9.18.pdf
  21. 21. Private incubators Are usually profit-making. The number and type of organizations making up private incubator partnerships varies from individuals to groups consisting of several private companies and organizations. Most of these incubators invest almost exclusively in one business sector. They contribute to the success of the start-ups in several ways, including the availability of specialized professionals who work with the start-ups own staff. http://www.rivistapolitecnico.polimi.it/rivista/politecnico_rivista_9.18.pdf
  22. 22. Italian incubators http://wiki.startupbusiness.it/Incubatori_d%27impresa_e_parchi_scientifici_e_tecnologici_italiani
  23. 23. Coworking
  24. 24. Coworking Coworking is a style of work that involves a shared working environment, often an office, and independent activity. Unlike in a typical office environment, those coworking are usually not employed by the same organization. Coworking is also the social gathering of a group of people who are still working independently, but who share values, and who are interested in the synergy that can happen from working with like-minded talented people in the same space. http://en.wikipedia.org/wiki/Coworking
  25. 25. Coworking principles Coworking is not only about the physical space, but about establishing the coworking community first. Its benefits can already be experienced outside of its spaces, and it is recommended to start with building a coworking community first before considering opening a Coworking space. However, some coworking spaces don't build a community: they just get a part of an existing one by combining their opening with an event which attracts their target group. http://en.wikipedia.org/wiki/Coworking
  26. 26. Coworking in Italy http://coworkingproject.com/
  27. 27. http://360.steelcase.com/articles/the-same-but-different-mapping-the-patterns-of-work-cultures/
  28. 28. The Hub http://www.the-hub.net/
  29. 29. Fab Lab A fab lab (fabrication laboratory) is a small-scale workshop offering (personal) digital fabrication. A fab lab is generally equipped with an array of flexible computer controlled tools that cover several different length scales and various materials, with the aim to make "almost anything". This includes technology-enabled products generally perceived as limited to mass production. http://en.wikipedia.org/wiki/Fab_lab
  30. 30. Networking
  31. 31. Many opportunities: • Workshop • Elevator Pitch Competition • Idea Jam Session • Speed Pitch Date • Startup Outing • Job Posting http://www.startupsaturday.it/ Startup Saturday
  32. 32. Italian Startup Scene (ISS) Facebook group for italian startupper, entrepreneurs, investors, bloggers, developers and anyone interested in startups and venture capital. http://it.startupscene.org/
  33. 33. Fab Lab A fab lab (fabrication laboratory) is a small-scale workshop offering (personal) digital fabrication. A fab lab is generally equipped with an array of flexible computer controlled tools that cover several different length scales and various materials, with the aim to make "almost anything". This includes technology-enabled products generally perceived as limited to mass production. http://en.wikipedia.org/wiki/Fab_lab
  34. 34. TechGarage It’s an italian association which aims to connect • Grassroot innovation • business angel, seed funds and independent venture capital • companies http://techgarage.eu/
  35. 35. Next week Find your market.

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