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Challenges facing SMEs collaborating with HEIs
Challenges facing SMEs collaborating with HEIs
Challenges facing SMEs collaborating with HEIs
Agreeing Common Objectives
• You need to give as well as take




          http://creditmanagementassociation.org/wp-content/uploads/2011/09/286815461_efbf51d458.jpg
Agreeing Common Objectives
• Be clear on each other’s objectives –
  misconceptions are what destroy relationships




            http://blogue.edithluc.com/wp-content/uploads/2011/05/common_objective.jpg
Agreeing Common Objectives
• Aim for honesty and openness




            http://kinslerpress.com/blog/wp-content/uploads/2008/10/honesty_ahead1.gif
Working with a big bureaucracy MLU




         http://activistsandairplanes.com/2011/04/02/the-alternative-energy-bureaucracy/
Understanding of Commercial Pressures
•HEIs are primarily Government funded




             http://www.memoryfoamexpress.co.uk/blog_images/WorkBetterUnderPressure.jpg
Understanding of Commercial Pressures
•Many staff are long-term if not lifetime employees
•Fixed academic timetables




                http://motheringtimes.blogspot.co.uk/2011/01/timetable.html
Understanding of Commercial Pressures
•Most HEI staff have not experienced the consequences
of commercial failure




                http://message.snopes.com/showthread.php?t=11192
Timeframe
• Important to clarify time and cost inputs and
  returns




           http://blog.thecompanywarehouse.co.uk/2010/07/29/business-start-up-myths-%E2%80%93-you-need-a-
           lot-of-money-to-get-started/olympus-digital-camera-3/
Timeframe
• Important to understand the HEI calendar
• Build in a slippage margin
• Typically a project can take 24 months from
  initial contact to completion




             http://www.techwench.com/the-perfect-timeframe-for-preparing-a-company-for-sale/
Costs
• Collaboration with a HEI can help your
  business to achieve accelerated growth
• Clarify costs and your needs early on




             http://cdn.labourlist.org/wp-content/uploads/2011/10/growth_economy.jpg
Costs
EXERCISE: Identify the costs to your company of
  collaborating with a HEI?




              http://www.smartdriving.co.uk/Assets/Driving_Assets/Photos/money.jpg
Cost exercise - debrief
• Opportunity cost?
• Can you afford to be out of the loop – away
  from the market?




          http://www.richsmanagementblog.com/wp-content/uploads/2010/12/18women_1-articleLarge.jpeg
Cost exercise - debrief
• Time – you cannot delegate this to a junior!




                http://danno375.files.wordpress.com/2011/01/monkey.gif
Cost exercise - debrief
• Travel
• Legal and other professional advice
• Training




              http://marketingdotcom.com/wp-content/uploads/2011/03/money.jpg
Cost exercise - debrief
• Risk of failure




                    http://remixyourhealth.files.wordpress.com/2012/01/failed.jpg
IPR
• What is intellectual property?
    • Registered rights
           • Patents
           • Trademarks
           • Registered designs
     • Unregistered rights
           •   Copyright
           •   Know-how
           •   Trade secrets
           •   Unregistered designs
IPR
• Case study, video
IPR
• Be clear:
   • what it is you want to protect
   • what it is you want to achieve
   • what are you prepared to give?




               http://www.hv-designs.co.uk/tutorials/magnify/step1.gif
IPR
• Take advice!




             http://www.iamstaggered.com/usa/files/2011/01/advice-uncle-joey.png
IPR
• Identify a sympathetic internal HEI contact




              http://thriveworks.com/wp-content/uploads/2010/12/counselor-big.jpg

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Challenges facing SMEs collaborating with HEIs

  • 4. Agreeing Common Objectives • You need to give as well as take http://creditmanagementassociation.org/wp-content/uploads/2011/09/286815461_efbf51d458.jpg
  • 5. Agreeing Common Objectives • Be clear on each other’s objectives – misconceptions are what destroy relationships http://blogue.edithluc.com/wp-content/uploads/2011/05/common_objective.jpg
  • 6. Agreeing Common Objectives • Aim for honesty and openness http://kinslerpress.com/blog/wp-content/uploads/2008/10/honesty_ahead1.gif
  • 7. Working with a big bureaucracy MLU http://activistsandairplanes.com/2011/04/02/the-alternative-energy-bureaucracy/
  • 8. Understanding of Commercial Pressures •HEIs are primarily Government funded http://www.memoryfoamexpress.co.uk/blog_images/WorkBetterUnderPressure.jpg
  • 9. Understanding of Commercial Pressures •Many staff are long-term if not lifetime employees •Fixed academic timetables http://motheringtimes.blogspot.co.uk/2011/01/timetable.html
  • 10. Understanding of Commercial Pressures •Most HEI staff have not experienced the consequences of commercial failure http://message.snopes.com/showthread.php?t=11192
  • 11. Timeframe • Important to clarify time and cost inputs and returns http://blog.thecompanywarehouse.co.uk/2010/07/29/business-start-up-myths-%E2%80%93-you-need-a- lot-of-money-to-get-started/olympus-digital-camera-3/
  • 12. Timeframe • Important to understand the HEI calendar • Build in a slippage margin • Typically a project can take 24 months from initial contact to completion http://www.techwench.com/the-perfect-timeframe-for-preparing-a-company-for-sale/
  • 13. Costs • Collaboration with a HEI can help your business to achieve accelerated growth • Clarify costs and your needs early on http://cdn.labourlist.org/wp-content/uploads/2011/10/growth_economy.jpg
  • 14. Costs EXERCISE: Identify the costs to your company of collaborating with a HEI? http://www.smartdriving.co.uk/Assets/Driving_Assets/Photos/money.jpg
  • 15. Cost exercise - debrief • Opportunity cost? • Can you afford to be out of the loop – away from the market? http://www.richsmanagementblog.com/wp-content/uploads/2010/12/18women_1-articleLarge.jpeg
  • 16. Cost exercise - debrief • Time – you cannot delegate this to a junior! http://danno375.files.wordpress.com/2011/01/monkey.gif
  • 17. Cost exercise - debrief • Travel • Legal and other professional advice • Training http://marketingdotcom.com/wp-content/uploads/2011/03/money.jpg
  • 18. Cost exercise - debrief • Risk of failure http://remixyourhealth.files.wordpress.com/2012/01/failed.jpg
  • 19. IPR • What is intellectual property? • Registered rights • Patents • Trademarks • Registered designs • Unregistered rights • Copyright • Know-how • Trade secrets • Unregistered designs
  • 21. IPR • Be clear: • what it is you want to protect • what it is you want to achieve • what are you prepared to give? http://www.hv-designs.co.uk/tutorials/magnify/step1.gif
  • 22. IPR • Take advice! http://www.iamstaggered.com/usa/files/2011/01/advice-uncle-joey.png
  • 23. IPR • Identify a sympathetic internal HEI contact http://thriveworks.com/wp-content/uploads/2010/12/counselor-big.jpg