Cocoon case smallsize

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Cocoon case smallsize

  1. 1. Future is sharingCarshare.hkCocoon Pitching night8th MarchPrivate & Confidential.This document is not to be copied, distributed or disclosed without notice of CarShare.HK.
  2. 2. Friends
  3. 3. Family
  4. 4. Shopping
  5. 5. EnjoyDriving
  6. 6. 40,000New private cars on H.K’s roadsEach year
  7. 7. 20hours a daysit idled...
  8. 8. Sharing is the future..
  9. 9. Lifestyle is affordable..
  10. 10. CarShare.HKMake driving lifestyle affordable bysharing
  11. 11. Car + InsuranceCar ownersCar rentersCar RentalPlatformMoney-CommissionMoneyInsuranceHow it works
  12. 12. Chris Y.Felicia C.“Need a car for a photographytrip..”“Don’t need my carfor the weekend..”How it works
  13. 13. How it works
  14. 14. How it works
  15. 15. How it works
  16. 16. How it works
  17. 17. How it works
  18. 18. Solution - Enabling TechnologiesTrust Mechanism
  19. 19. VerifiedSolution - Enabling Technologies
  20. 20. Life is effortless,as it should be...SmartphoneUnlockSolution - Enabling Technologies
  21. 21. Thomas J.Felicia C.Dan C.Peter C.Andy M.It’s a community..Solution - Building Community
  22. 22. a movement, a future ahead..Solution - Marketing strategy
  23. 23. Solution - Marketing strategy
  24. 24. Monetary Try new ridesOwner IncentivesOwner’s Incentive67% 90%
  25. 25. $2,050 /mo.Owner’s Incentive
  26. 26. Discounts thathelpsOwner IncentivesOwner’s Incentive
  27. 27. Demand for P2P Car rentalPurpose of P2P Car rental
  28. 28. Purpose of P2P Car rental79% Going out with Friends or Family
  29. 29. Purpose of P2P Car rental42% Short trip away from the city
  30. 30. Purpose of P2P Car rental14% Impress a Date
  31. 31. Usage of P2P Car rental$1,350 /full-day trip
  32. 32. - People who wants to try out new cars- Pursue Lifestyle or like driving- Potential Car buyers who are looking for alternatives- Car owners who wants to offset cost of ownership- Comfortable with Online TransactionTarget MarketWho will use P2P Car rental?
  33. 33. ABBusiness model - Marketing size~ 12,000 units1,804 cars~ 4,200 units378 cars
  34. 34. Business model - Fleet size600Targeted Housing Estates1% Conversion1,500Shared cars250Average Cars per Estate
  35. 35. Tipping Point..Business model - Marketing size472,000 +Private Vehicles1,780,000 +eligible drivers
  36. 36. 2016: Macau-HK-ZhuHai BridgeBusiness model - Marketing size
  37. 37. Business model - pricingCommission fromrentalMembership feeRental fee
  38. 38. 10Owners42RentersWithin2MonthCurrent DevelopmentSign Up
  39. 39. Create a Hype?Current Development
  40. 40. Open BetaJuly, 2013
  41. 41. Join Us!AwesomeFront-endDeveloperDigitalMarketingGuru
  42. 42. Financing Need$620,000Financing Needs
  43. 43. InsuranceSystemDevelopmentFunding needs• Upfront underwritingInvestment• In car locking devices• Backend systemdevelopment• 12 months operation• Microfilm Production• Lohas Park Private BetaCampaignOperationalPrototypeMarketingCampaign
  44. 44. TeamMarketing Creative System DevelopmentInvestment BankingLawElectronic Engineering
  45. 45. Business PlanBusiness PlanAvailable on Request
  46. 46. It is a Lifestyle. It is a community.It is the future.CarShare.HKW: http://carshare.hkE: chrisyeung@carshare.hkM: 9570 9996

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