The Home Electronics Show 2012 in New Delhi, organized by Iten Media in association with CEAMA, aims to showcase the rapidly growing Indian consumer electronics market, projected to grow over 15% in 2012. Scheduled for October 26-28, 2012, the trade show will provide a platform for over 200 exhibitors to connect with an anticipated 20,000 visitors, emphasizing product innovation and consumer engagement. The event seeks to enhance brand recognition and facilitate real-time market insights in a secure business environment.

1. NEW DELHI
EXPERIENCE FUTURE. LIVE
HOME ELECTRONICS SHOW 2012
26 - 28th Oct, Hall No. 14, Pragati Maidan, New Delhi, India
th
ORGANISED BY IN ASSOCIATION WITH
TM
CEAMA
Consumer Electronics and
Appliances Manufacturers Association

2. Invitation
Dear Industry Colleagues,
The Indian consumer electronics industry has seen phenomenal growth and success in the
last 5 years with the compound annual growth rate (CAGR) for the industry been recorded
at 20 per cent between 2005 and 2010.
The overall growth, according to the Consumer Electronics and Appliances Manufacturers
Association (CEAMA) for 2012 is projected to be over 15 percent. Further the Indian
population in the age group of 15 to 59 forms the real consumer base, this population is
estimated to grow up to 800 million by 2016. Strong economic growth, coupled with
increased purchasing power, will therefore continue to drive demand for consumer Mr. Ravinder Zutshi
electronics over the next five years.
In the backdrop of the above facts and to further catalyze the exponential growth of the industry, iTEN Media in
association with CEAMA has launched an international trade show which would offer an unprecedented
opportunity for the global consumer electronics industry to exhibit and explore in one of the most dynamic and
fastest growing economies in the world.
Home Electronics Show 2012 (HES-New Delhi) will create a cost effective and unified platform for the industry to
showcase their products, offerings, capabilities and innovations in each of the consumer electronic segments to
the Indian consumer market.
It envisions being a three day high energy consumer electronics extravaganza to be held during 26th – 28th
October, 2012 in the very bustling market place and the capital city of India, New Delhi. Supported by world’s
leading consumer electronics associations, leading trade and mass media organizations and adhering to highest
international standards of customer service, organizing and onsite experiences, HES-New Delhi will facilitate
global participation in a secure and business friendly environment.
It is my privilege to invite you on behalf of CEAMA to participate in the Home Electronics Show 2012.
Looking forward to your support in making HES-New Delhi a truly global forum.
Ravinder Zutshi
Chairman-Steering Committee HES-New Delhi
and Deputy Managing Director
Samsung India
www.hesweb.org

3. The Indian Consumer Electronics Industry
The USD 10.4 billion Indian consumer electronics F Refrigerator market is estimated to be 12
industry has seen phenomenal growth & success in million units in 2011 from 10 million units
the last 5 years with the compound annual growth rate in 2010.
(CAGR) for the industry been recorded at nearly 20 per F Washing machine market is estimated to be 6
cent between 2005 and 2010. Following are the key million units in 2011 from the 5 million units
indicators: in 2010.
F Overall growth, according to the Consumer F Residential ACs in India likely to touch 6.5
Electronics and Appliances Manufacturers million units by 2015, the combined size of AC
Association (CEAMA), for 2010 was 12-13 market is USD 2.2 billion, of which USD 1.5
per cent. billion was for room AC, this would touch USD
F CEAMA has projected overall industry growth in 3.3 billion by 2015.
2012 to be over 15 per cent. F The domestic compact camera segment is
F The overall small appliances market is estimated estimated to be 2.1 million units and is
at USD 1.2 billion, growing 15-18% a year. The expected to touch 3.2 million units in 2012.
premium segment grows around 30% a year. F On the back of the robust growth of these
F The size of Flat Panel Display (LCD + Plasma) is categories, CEAMA predicted that the sector is
estimated to be 5.5 million units in 2011 from 3 set to grow at 20 per cent every year for the
million units in 2010. It is expected to grow to 20.8 next five years.
million units in 2015, a CAGR of 39%.

4. Industry Retrospect 2010-2011
The year 2010 for consumer durable industry F ICTE production in the country could grow to
witnessed upcoming trends in the market with USD 400 billion by 2020, including USD 80
advanced and smart technologies for consumers. billion of exports.
F Globally, the electronics industry is valued at F The consumer trend has shifted towards
about USD 1.75 trillion and is one of the largest premium, digital, big size and aesthetics, as
and fastest growing manufacturing sectors in per the latest reports from CEAMA.
the world. F The year saw companies betting big on the
F The ICTE sector in India has been growing at a High Definition Television (HDTV) with leading
compounded annual growth rate of 16 percent players expanding the market by launching
in the last five years, valued at USD 26.6 billion. LCD and LED TVs on the platform.
F The government has decided to launch a brand F The biggest trend this year was the shift to flat
building initiative to promote India as a panel television from CRTVs.
preferred destination for investment in the F LED and LCD television will be the future; the
electronics industry. growth has been almost 100 per cent.
F The proposed National Policy of Electronics, F Home appliances like refrigerators and
2011 will involve an investment of USD 100 washing machines were not behind, as the
billion and aims to create 28 million jobs silent direct drive technology made its
by 2020. presence felt.
www.hesweb.org

5. F Consumer electronics products associated
with a high-status image are increasing
their presence. Set to grow in the New Year,
as consumers yearn for bigger and
The Opportunity better products.
F The organised retail channel is gradually
gaining strength with large format electronics
F The Indian population in the age group of 15 to stores offering world-class ambience, multiple
59 is estimated to grow to 800 million by 2016 brands under one roof & competitive prices.
forms the real consumer base. F Replacement cycle for television and domestic
F Household income for this base in top 20 appliances reduced to four & five years from
boom cities in India is projected to grow at 10 nine & twelve respectively.
per cent pa over the next eight years. F Faster rate of technology obsolescence has
F Strong economic growth, coupled with reduced technology cost, fuelling demand.
increased purchasing power, will continue to F Firms register 40 per cent growth this festive
drive demand for consumer electronics over season, double from 2010 on account of up
the forecast period. trading and higher demand.
F Rising incomes, growing aspirations, F 70 per cent of Indian electronics market
increased awareness and greater exposure to depends on import of both finished goods and
media have encouraged young consumers to components.
spend on such products. F Imports worth USD 20 billion, exports worth
USD 4 billion for electronics goods between
F Easy Affordability of Consumer Goods with the
April 2010 and March 2011.
emergence of concepts such as quick and
easy loan, zero EMI charges, loan through With an economy on a rapid growth path,
credit card, loan over phone etc. consumers were willing to spend more and high
price don't appear to be a deterrent. No
F Trend-setting consumers are willing to complaining by the consumer durables
upgrade and purchase the latest products, companies, all that they have in mind is “Bring on
which are perceived to be most desirable. the New Year”.

6. Ongoing Investments
In order to keep in pace with the growing market, investment of USD 55.5 million (INR 250 crore) for
many consumer durables companies announced a India expansion.
series of investments, some of the key ones being: F Haier India in the process of investing USD 22
F Videocon setting up a TV manufacturing million (INR 100 crore) to set up a new line at its
unit at Manamadurai in Tamil Nadu with Pune facility to start producing air conditioners
an investment of USD 0.33 billion (INR 1,500 and washing machines.
crore). F Westinghouse Electric Corporation forays into
the Indian home appliances market, plans to
F LG Electronics to spend USD 0.31 billion (INR
invest USD 15.5 million (INR 70 crore) in the
1,400 crore) over three years to hike capacity
next three years.
and build a third factory, possibly in Chennai,
as it looks to step up production. F NDS Group Ltd that creates technologies and
applications for digital pay TV today said it will
F Samsung has invested USD 75 million (INR
invest USD 440 million (INR 2160 crore) in the
343.9 crore) to set up a new refrigerator
next five years in India.
manufacturing unit.
F Hi-Rel Power Electronics (HRPE) has been
F Panasonic is developing a state-of-the-art
acquired by Japanese conglomerate Hitachi,
manufacturing unit along with R&D facility in
which has identified India as the fifth key
Haryana, with an investment of around USD
management area for further business
250 million, and further announced its plans to
expansion.
set up its first facility for making equipment
used in arc welding at an investment of F Orient Fans enters into the home appliances
Rs 95 crore. market with a range of products, including
mixer grinders, room- cooler among others
F Bosch and Siemens Home Appliances Group under the brand name Orient Actus.
(BSH) enters the Indian home appliances
market and would invest USD 106 million (INR Companies are investing heavily in ramping up both
479.27 crore) for setting up a manufacturing distribution and production to take advantage of the
facility in Tamil Nadu. boom. According to industry estimates, the
F Daikin Airconditioning India Pvt Ltd, the fully- investment in increasing production capacity
owned subsidiary of Daikin Industries Ltd, alone will be closer to USD 1.5 billion in the next
Japan, has announced its second phase of few years.
www.hesweb.org

7. HES-New Delhi (Home Electronics Show 2012)
envisions to be a three day high energy consumer
electronics extravaganza to be held during 26th-28th
About HES October 2012 in the very bustling market place and
Consumer electronic trade shows like the the capital city of India, New Delhi.
International CES in Las Vegas, IFA in Berlin and HES-New Delhi will create a cost effective and
CeBIT in Hannover have been the face and voice of unified platform for the industry to showcase
the global consumer electronics industry since the enthralling variety in consumer electronic
early sixties. Over the past five decades of success, segments to the highly potential Indian consumer
these shows have reached across global markets, market. Showcasing the best of the local and
connected the industry and enabled consumer international consumer electronic brands,
electronics innovations to grow and thrive. HES-New Delhi would also provide:
They have been the global platform for launch of F A national platform for new product launches
breakthrough innovations and products like VCR, and showcasing breathtaking innovations.
Camcorder, CD, DVD, Plasma TV and many more.
F Largest consumer connect initiative for the
Profits from some of these shows are reinvested
industry.
into industry services, including training and
education, industry promotion, standards F Unprecedented media coverage for the brand
development, research and legislative advocacy. and their products.
In continuation with the legacy set by these global Supported by world’s leading consumer electronics
trade shows and keeping in view the exponential associations, leading trade and mass media
growth path of the Indian consumer electronics organizations and adhering to highest international
industry, there lies an unprecedented opportunity standards of customer service, organizing and
to launch an industry led international trade show onsite experiences, HES-New Delhi will facilitate
which showcases the products, offerings, global participation in a secure and business
capabilities and innovations of the Indian consumer friendly environment.
electronics industry to not just its gadget hungry Show Facts:
customers in India but the world at large.
Show Dates : 26th-28th October 2012
Venue : Hall No.14, Pragati
Maidan, New Delhi
Exhibitors : 200+ (Expected)
Visitors : 20000+ (Expected)
Exhibition Area : 5000 sqms+
Participating Countries : 10+ (Expected)

8. Why HES
As per the latest consumer insight research, experiential marketing continues to be
the most influential amongst consumers, with majority of consumers agreeing that a
hand on experience is more engaging than other forms of communication.
The Home Electronics Show 2012 (HES-New Delhi) would be an unprecedented
marketing and media vehicle for the consumer electronics industry, providing
numerous benefits for both the brands and the products, some of key ones being:
F Largest marketing platform organised by the industry and for the industry in India.
F Unparalleled media coverage for both brands and their products.
F Face to face interaction with a large number of target consumers who can touch,
see and discuss the products.
F National platform for brand building and enhancing brand recall.
F Ideal setting for the launching and testing of new products.
F Opportunity to collect real time feedback and research data.
F Real insights about the competitors products and their strategies.
www.hesweb.org

9. Steering Committee
HES-New Delhi is organised by iTEN Media in association with CEAMA. A steering committee consisting of senior
executives from the Indian Consumer Electronics industry and CEAMA provides the strategic vision and guidance
to the organisers. The committee is also responsible for approval of macro level planning, micro detailing
and implementation.
The Membership of the steering committee comprises of the following:
CHAIRMAN
Mr. Ravinder Zutshi
Deputy Managing Director
Samsung India Electronics Pvt. Ltd
COMMITTEE MEMBERS
Mr. Sunil Vachani Mr. Shantanu Das Gupta Mr. B. S. Sethia
Chairman & Managing Director Vice President Director
Dixon Technologies India Pvt. Ltd (Corporate Affairs & Strategy - Asia South) Elin Electronics Ltd
Whirlpool of India Ltd
Mr. Rajiv Bajaj Mr. Abhishek Bhatnagar Mr. Rajeev Bansal
CFO & Company Secretary CEO Managing Director
Panasonic AVC Networks India Co. Ltd iTEN Media Pvt. Ltd iTEN Media Pvt. Ltd

10. Exhibitor Profile
Home Appliances Automotive Electronics
Refrigerators, Air Conditioners, Washing Machine, Car Audio and Video, GPS and Navigation,
Microwave Ovens, Cloth Dryers, Dish Washer, Antitheft, Security.
Food Processor, Vacuum Cleaner, Cloth Irons, Health and Fitness
Blender and Tea Coffee Machines, Clocks, OTG, Treadmills, Exercise Bike, BP, Sugar Monitors and
Sewing Machines. Digital Thermometers.
Home Entertainment Others
LCD, LED Plasma and TV, Home Theatre, DVD, CD, Electronic Toys, Musical Instruments, Security
VCD Players and Blue Ray, Mp3 and Ipod, Speakers Gadgets.
and Headphones, Radio, Games Consoles and
Accessories, Hand Held Video Games.
Digital Imaging Visitor Target Groups
Camera, Camcorders, Digital Frames, Accessories
The event would attract the following visitor
-Cases, Battery, Chargers and Memory Cards.
target groups:
Computer Hardware and Softwares Public Visitors
Laptops and Tablets, Desktops and PC, Printers - Public consumers in the age group of 15 to 59 yrs
Deskjet, Inkjet and Laserjet (Scanner, Copier (primary users of the products).
and Fax) Computer Accessories, Monitors and HNI Groups
Projectors, Software's - Antivirus, Business and
High net worth individuals and Celebrities-
Office Software's, Utility Software's, Games, Photo
primary consumer base for luxury products.
and Media.
National and International trade visitors
Communication Devices
Buyers, Retailers, Wholesalers and Institutional
Cell Phones, Fixed Line Phones, Wireless Customers.
Accessories, Mobile Applications, Wireless Devices National and International Journalists and
Telecom and Data Service Providers Media Representatives
Telecom Operator, DTH, Broadband Services From Trade and Mass media companies
Provider, Wireless Data Cables. (TV, Newspaper, Print, Radio, Internet etc).
www.hesweb.org

11. Participation Options
Exhibit Space
Exhibiting at HES-New Delhi promises to be one of the most effective marketing tool available to the industry in
India, the exhibit space rates are as follows:
DOMESTIC EXHIBITORS INTERNATIONAL EXHIBITORS
CEAMA Non CEAMA Participation
Space Type Space Type
Members Members Charges
Built Up Space (Min 9 sqm) ` 14500/sqm ` 16000/sqm Built Up Space (Min 9 sqm) US$ 400/sqm
Space Only (Min 50 sqm) ` 13500/sqm ` 15000/sqm Space Only (Min 50 sqm) US$ 375/sqm
"Government statutory service tax @ 10.30% will be applicable on total charges”
Advertisements and Sponsorships
A host of customized advertising and sponsorship opportunities offering unique and optimum exposure to your
organisation or brands are available to fit all budgets, our team would be pleased to assist you in maximizing
the impact of your marketing.
ADVERTISE IN SHOW CATALOGUE DOMESTIC INTERNATIONAL
a) Full Page Color ` 20000 US$ 500
b) Back Cover ` 200000 US$ 5000
c) Inside Front Cover ` 150000 US$ 3750
d) Inside Back Cover ` 150000 US$ 3750

12. The Venue About New Delhi
HES-New Delhi Exhibition would be held at Hall Delhi officially the National Capital Territory of Delhi
No.14 of Pragati Maidan in New Delhi, India. (NCT), is the largest metropolis by area and the
second-largest metropolis by population in India. It
Pragati Maidan, located in the heart of New Delhi, is
is the eighth largest metropolis in the world by
more than just the premier exhibition complex of
population with more than 12.25 million
India. True to the meaning of its name, Pragati
inhabitants in the territory. There are nearly 22.2
Maidan stands for the Development and Progress
million residents in the greater National Capital
through trade. It thus hosts a series of high quality Region urban area.
International and National Trade Fairs throughout
the year. Its exhibition halls, complete with a Located on the banks of the river Yamuna, it is the
network of infrastructural facilities, in a lush green site of many ancient and medieval monuments,
setting, make it the preferred venue of leading archaeological sites and remains. In 1639, Mughal
exhibition organisers from India and abroad. emperor Shahjahan built a new walled city in Delhi
which served as the capital of the Mughal Empire
Pragati Maidan is well connected by road and metro. from 1649 to 1857. A new capital city, New Delhi,
Pragati Maidan metro station is just walking was built to the south of the old city during the
distance from Hall No. 14. Taxis are the other 1920s under the British rule. Post independence in
convenient mode of commuting for visitors and are 1947, New Delhi was declared as capital of India
easily available around the venue. and seat of government. As such, New Delhi
houses important offices of the federal
The venue is very well connected to the Indira
government, including the Parliament of India, as
Gandhi International Airport. All leading international
well as numerous national museums, monuments,
airlines connect Delhi to major cities across the
and art galleries.
world. Foreign visitors to India require a VISA before
arrival, “VISA on arrival” is not granted in India. Owing to the migration of people from across the
country, Delhi has grown to be a multi cultural and
The Indian Standard Time is 5.30 hours ahead of cosmopolitan metropolis. Its rapid development
GMT (GMT+5.30 hrs). The weather in New Delhi and urbanisation, coupled with the relatively high
during October is pleasant & the temperature varies average income of its population, has transformed
between 15 and 30 degree Celsius. The venue is Delhi into a major cultural, political, and
air-conditioned. commercial centre of India.
www.hesweb.org

13. Organiser
TM
iTEN Media is India's leading provider of business information products and trade
promotion services across industries and markets. Powered by cutting edge industry
research and expertise, exceptional networking with governments, trade and allied
agencies, ITEN services its customers through its distinctive range of high quality trade
information services and marketing opportunities, delivering value-added business
and networking opportunities for its customers.
Geared with strong fundamental and professional experience gained with world
leading organisations like Reed Elsevier Group Plc & Confederation of Indian Industry
(CII) the team has worked with world leading organisations across trade markets in
India and the globe.
ITEN today services governments, trade associations & investment promotion
agencies through the following:
F Market Entry Services,
F Trade Promotion Services,
F Sales and Marketing Network,
F Project Management Services.
A professionally owned and managed start-up, our core team has over 60 years of
cumulative experience & successful track record in providing business information
products & trade promotion services across 20 industry verticals like defence,
automotive, electronics & communication, energy, engineering, manufacturing,
infrastructure, building & construction, it & telecom, jewelery, media & entertainment,
mining & metals, safety & security etc.

14. Associate Organiser
Consumer Electronics and Appliances Manufacturers Association
(CEAMA) is an all India body of organizations in Consumer
Electronics and Durables sector, Rs. 30,000 Crore Industry. It is
registered as a non-profit organization, looking after the common
interests of its members, for sustainable growth in the sector. It
has been existence for past 30 years. Presently, there are more
than 100 members. The membership spectrum comprises of
domestic and MNCs, and includes large, medium and samll scale
sector. It is truly a representative organizatiion for collective
industrial promotional activities.
VISION
To promote the development of Consumer Electronics & Home
Appliances Industry like Television, Video, Audio Games and Toys,
Electronic Clocks and Watches, Set Top Box, Digital Cameras,
Public Address Systems, CDs / DVDs. Home Appliances viz.
Washing Machine, Refrigerator, Air Conditioners and Microwave
Ovens etc. and components used solely in these products, through
the development of a healthy and progressive activity in research
and development, manufacture, trade, commerce and sale of
these items.

15. Supporters
CEA's mission is to grow the consumer electronics
industry. The Consumer Electronics Association (CEA)
unites 2,000 companies within the consumer technology
industry. CEA produces the International CES, the world's
The International CES is the world's largest largest consumer technology tradeshow. It unites more
tradeshow for consumer technology and than 100,000 retail buyers, distributors, manufacturers,
America's largest annual tradeshow of any kind. market analysts, importers, exporters, and press from
With more than four decades of success, the 140 countries.
International CES reaches across global markets,
connects the "who's who" of the industry and
enables consumer electronics (CE) innovations to
grow and thrive. CES covers every aspect of the
consumer technology industry.
Established in May 1952, China Council for the Promotion
More than 2,500 exhibitors travel to Vegas to show of International Trade (CCPIT) comprises VIPS,
off their latest innovations in 30 product enterprises and organizations representing the economic
categories. and trade sectors in China. It is the most important and
the largest institution for the promotion of foreign trade
in China.
CCPITECC is a professional institution for international
trade promotion specialized in electronics and
information industry.
The aims of the CCPIT is to operate and promote Sino-
foreign economic and technological cooperation in
various forms and promote the development of bilateral
trade relations between China and other countries around
the world.

16. Key Contacts
For further details on exhibiting opportunities, key sponsorships and
customized opportunities, please get in touch with the HES-New Delhi team:
Mr. Shailendra Kumar
Project Director
TM
B-171, Ground Floor,
East of Kailash,
New Delhi-110065, India
Tel: +91 11 46577362
Fax: +91 11 26928611
Mob: +91 9711433162
E-mail: sk@itenmedia.in
www.hesweb.org
www.itenmedia.in
Ms. Sangeeta Taluja
Assistant Manager - Events and Communication
CEAMA
PHD House, 5th Floor 4/2,
Siri Institutional Area,
August Kranti Marg,
New Delhi 110 016
Tel: +91 11 46070335 / 46070336
Mob: +91 9953277197
E-mail: ceama@airtelmail.in
www.hesweb.org
www.ceama.in