The document summarizes a Massive Open Online Course (MOOC) on the secret power of brands. The 6-week course was created at the University of East Anglia in the UK and covered how brands develop, manage to survive in competitive markets, and can be influenced by consumers. While the course content was well-designed and informative about brands, the test questions did not always relate directly to the course material. Overall, the course provided useful information for both educators and brands looking to expand.