The document summarizes the history of film trailers from 1910 to present. It notes that the first trailer was shown in 1913, and the National Screen Service dominated trailer production from 1919-1950s by including scenes and text from films. In the 1960s, trailers began using fast editing and montages to promote films, and companies like Kaleidoscope Films led by pioneers like Andrew Kuehn became popular trailer producers. Modern trailers continue using music, text, and suspense to engage audiences.
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
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2. 1910’s - 1950
1913 – The first film trailer (for the musical ‘The Pleasure
Seekers’) was shown in a US theatre in November of 1913
1914 – A trailer for the first motion picture was produced by
Nils Granlund. It featured Charlie Chaplin
1919 – The National Screen Service was founded, providing a
service to companies creating trailers. NSS dominated trailer
making until the 1950’s. Most films created by the NSS were
comprised of various scenes from the film along with large
text and often a voice-over narration
1950 – The domination of the NSS began to slow this year
due to directors changing the way trailers were put together
3. 1960’s – Present
1960 – The face of motion pictures changed in the early 1960’s; text-less,
montage trailers with fast-paced editing became popular. This is due to the
arrival of ‘new Hollywood’ and popular techniques used in television.
Stanley Kubrick was among one of the trend setters
1964 – Andrew Kuehn distributed his independently produced trailer for
‘Night of the Iguana’, using high-contrast photography, fast-paced editing
and a provocative narration. The format proved to be very successful
1968 – Due to his success, Kuehn teamed up with partner Dan Davis and
opened the office of Kaleidoscope Films. For the next three decades, this
company was the most popular amongst directors (including Stephen
Spielberg) for producing trailers
1980 – Music began to be introduced to film trailers, improving their
quality, along with elements of suspense. Trailers also became more about
building anticipation for the film promoted than revealing too much about
the storyline
2000 – present – Today, film trailers use the same elements that evolved
in the past, using music, text and/or voice over to engage the audience and
create interest towards a film
