2. The Beginning…
 November 1913 was when the first trailer was shown
in a U.S. theatre
 It was a short promotional film made by Nils
Granlund for the musical „The Pleasure Seekers‟.
 Granlund was the first to introduce trailer material for
an upcoming motion picture, using a slide technique
to promote an upcoming film featuring Charlie
Chaplin at Loew's Seventh Avenue Theatre in
Harlem in 1914.
 Until the 1950‟s trailers were created mostly by the
National Screen Service and featured some key
scenes of the film. Most of these trailers featured
some form of narration and were also accompanied
by large descriptive text.

3. 1960‟s
 “the face of motion picture trailers changed”
 Montage trailers, textless trailers and also fats
editing started to increase in popularity, mainly
because of the arrival of “new Hollywood”
 These techniques also became more popular
amongst television
 One of the main „trendsetters‟ of this was Stanley
Kubrick who created montage trailers form films such
as:
-Lolita
-Dr. Strangelove or: How I Learned to Stop
Worrying and Love the Bomb
-2001: A Space Odyssey

4.  In 1964, Andrew J. Kuehn distributed his
independently produced trailer for Night of the
Iguana, using stark, high-contrast photography, fast-
paced editing and a strong narration by James Earl
Jones.
 This became very successful and lead to him
creating a new form of trailer
 As much larger budget, Hollywood blockbusters
were being produced, some directors such as
Steven Spielberg, Oliver Stone & Barbra Streisand
became dependant on Kuehn & Kaleidoscope Films
to create high quality trailers for their films which
people would want to see.

5. A Different Take…
 There are some trailers such as the 1942 film
Casablanca, which use footage which doesn‟t
feature anywhere in the actual film. An example of
this footage is when the character Rick Blaine says,
"OK, you asked for it!" before shooting Major
Strasser, an event that does not occur in the final
film.
 Another common occurance is that some trailers use
music which isn‟t featured on the official soundtrack
of the film. This is a requirement for almost every
trailer, because it is created long before the
composer for the soundtrack has even been officially
confirmed – sometimes this can even be as much as
a year ahead of the films release date.

6.  During earlier eras of cinema, trailers were only
thought of as a single part of the entertainment
experience, which included cartoon shorts and serial
adventure episodes.
 These earlier trailers were often shorter and often
consisted of more than title sequences and key
feature footage of the film.
 Today, longer, more elaborate trailers and
commercial advertisements have replaced other
forms of pre-feature entertainment and in major
multiplex chains, about the first twenty minutes after
the posted showtime is devoted to trailers.

7.  Today most home video releases contain a number
of trailers for upcoming films from the same
production company as the film being viewed. These
films advertised by trailers are usually available
shortly after the release of the current home video
being watched, this saves companies money for
advertising the release on T.V.