At the core of many successful proactive recruitment strategies are structures that mirror marketing strategy. Move from reactive to proactive, by thinking and acting like marketers. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

1. Hire, Market, Disrupt: How to Get
Debbie Whitehead
Head of Resourcing CoE
Serco
Your Recruiters to Act Like
Marketers
#intalent
Marcus Clavin
Head of Brand &
Reputation
Serco
Holly Middlemiss,
Talent & Social Media
Resourcer- Technology
ASOS
Lauren Fogarty
Global Solutions Team Lead
LinkedIn

2. Brand awareness
People complete 60% of the
decision making process prior to
any direct interaction with the
brand because of the level of
AWARENESS they have with
your brand.

3. Talent attraction is similar to consumer attraction
Traditional Marketing Funnel Talent Acquisition Funnel
Awareness
Engage
Leads
Hire
Awareness
Engage
Consideration
Buy

4. #intalent

5. #intalent

6. #intalent

7. #intalent

8. #intalent

9. 3,000
2,500
2,000
1,500
1,000
500
0
9
Serco’s Students and Grads follower base in the Middle
East has grown by 185% in the past year
Source: LinkedIn site data as of Oct. ‘14
Serco’s ME Students &
Grads Total Follower
Base

10. #intalent

11. #intalent

12. #intalent

13. Serco’s total follower base globally has grown by 55% in
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
13
the past year
Source: LinkedIn site data as of Oct. ‘14
Serco’s Total Follower
Base