This document summarizes Diageo's implementation of a non-traditional hiring method using LinkedIn. It discusses moving from a disparate recruitment model focused only on hiring to a global talent engagement function. This involved transitioning internal and external recruiting to one team with differentiated approaches for different roles. Building an ecosystem on LinkedIn with jobs, content, followers helped engage both passive and active talent. It required selling the change internally, having executive support, understanding it is a journey, and an authentic partnership with LinkedIn. The new approach helped Diageo better understand resourcing demand and grow their presence on LinkedIn over the past year.

1. The Real Truth & Struggles of
Implementing a Non-traditional Hiring
Method
Claire MacIntyre
VP, Global Resourcing
Diageo
Carly Eriksen
Talent Solutions Consultant
LinkedIn
#intalent

2. Who is Diageo
#intalent

3. #intalent

4. #intalent

5. Mixed Model
globally
Measuring up to the expectation:
The Global Resourcing Landscape
Inconsistent WOW
Direct Source V’s
Agency Reliance
No point of view on
employer brand
Talent landscape
changing
Perception of
Resourcing
#intalent

6. Measuring up to the expectation:
The Global Resourcing Landscape
#intalent

7. Beyond the sum of the parts
#intalent

8. The From …. To on the Model
From To
Disparate model focused on recruitment –
Resourcing function
One global model and ways of working –
Talent engagement function
Internal managed by HR, Resourcing
managed external
Internal and External managed by one team
Divided roles and responsibilities across the
end to end process
Two roles within the team – volume and one
off
Buying ‘stuff’ from LinkedIn Strategic Partnership – Carly became an
extended part of my team
Ecosystem to touch passive and active talent
on LinkedIn
One size fits all
Differentiated approach to role grades and
functions
#intalent

9. Building the optimal solution
#intalent

10. In an Ecosystem
everything depends on something else to be successful
#intalent

11. The LinkedIn Ecosystem
Jobs
Career
Page
Ads
Recruiter
Content
Followers
#intalent

12. Selling the change
#intalent

13. #intalent

14. The email….. From: "Macintyre, Claire"
To: "Carly Eriksen"
Subject: additional licences
Date: Mon, Aug 11, 2014 17:51
Hi Carly
I am feeling a little light on licences right now especially as we are in the middle of high volume
and transitioning to the new way of working.
I am not sure if I am reacting a bit quickly or too much but wanted to chat with you about it
I am thinking I need 7 additional pipeline and 4 additional recruiters
Would you have time to chat about this some time this week?
Thanks
C
Claire MacIntyre
VP, Global Resourcing #intalent

15. Making the Change
#intalent

16. Diageo’s growth overall
on LinkedIn in the past year
#intalent

17. So what have I learnt through this process
• Resourcing demand – the numbers
• Primary areas for resourcing talent
Know your
business
• Have an executive advocate
• Understanding in the team that this is a journey
Internal
sponsorship
• Authentic partnership with LinkedIn
• Open and Partnership transparent communication

18. #intalent