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Universal Music Group/Def Jam/Murder Inc. “ Fly Away With Ashanti”   Promotion Analysis  October 2003 Adrian Parker, FTSA Marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Overview Window signage in all stores
[object Object],[object Object],[object Object],Action POS display with coupon
[object Object],[object Object],[object Object],Action (cont’d) Grand prize: Trip for 4 to the AMAs in L.A. to meet Ashanti.
[object Object],[object Object],[object Object],FA.com  144,000 unique visitors/ month Print  260K circulation Results FA Retail  10 million shoppers/month Digital Direct  750,000 e-mails Charts :  Album - #36  Single - #13  Video - #15  Sweeps  12,000 entries to date FATV  6 million viewers/month

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