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HINDS Examples work, Oct 14
- 1. Simon Hinds, BA,MCIM Highlights • Using reports on performance and examples • Press and publicity highlights from: – Further education – Central government – Local government – Freelance: Greater London Authority, Janice Muir Partnership, Learning and Skills Council
- 2. Performance Report: Newham College • 2011report • Strong in: – ability to deliver – organisation – working under pressure – building relationships
- 3. Performance Report: Haringey Council • Press& publicity • Strong in – – overall effectiveness – organising own work – attitude to work – relationships with others
- 4. Performance Media relations: Highways Agency • Surveyof public awareness of Agency’s traffic officers, by region: – sources of awareness – percent of public awareness – compare 2008 with 2009 – worked in East
- 5. Performance Media relations: Highways Agency • Myregion, East, had biggest increase • Percent totals increase: – 30.9 points, 2 over other highest region – difference to average 32.9, 5.5 in 2008 – increases in TV, radio, newspapers
- 6. Performance: Professional Training • Industry-recognised trainingin: - marketing communications and marketing - journalism • Membership of international marketing body, CIM
- 7. Planning: Luton Council busway strategy •Extracts – beginning of Luton-Dunstable busway’s comms strategy • Senior engineer comment: ‘We're currently developing a detailed comms strategy using the work you had previously done as a starting point…’
- 8. Planning: Havering Council Parking strategy •Unfavourable publicity • Emotional public reaction • Charges below London average • Communications issue • Analysed media coverage • Used statistics from - council report - London Councils
- 9. Planning: Havering Council Parking strategy Produced •Draft parking communications strategy • Proposed new tactics • Proposed proactive media handling • Produced a Media Briefing • Press reflected Council message
- 10. Planning: Tower Hamlets libraries campaign •Council’s aims: – raising money, – revolutionising libraries • Developed comms campaign • Matrix addresses - audiences - messages - media vehicles • Produced pamphlets, articles for public
- 11. Planning: Learning and Skills Council mediamonitoring • Report on coverage of LSC • Identified story types • Types and favourable and unfavourable stories • Proposed working with LSC funded groups
- 12. Writing: Transport Dept. website • Makingaccessible complex Transport policy • Graph records visitor numbers • From June 04 to Feb 05 • Heavy line is all visitors to news section - up 15,000
- 13. Writing: Transport dept. web newsarticle • Produced news and feature articles • Often did my own research • Most stories in most visited pages in section
- 14. Writing: Transport Ministers’ articles • Writtenfor trade publication, Freight Transport Review • Promoted Transport policy on water freight • Did research for case study • Editor reported readers’ views: “interesting and informative.”
- 15. Enquiries, crisis: Office for National Statisicsinflation • Channel 4 News claimed ONS’ inflation measure to change - wrong • Statement made to Reuters - ONS had no plans to change • Story did not spread • Media enquiries recorded on a form
- 16. Enquiries, crisis: Transport Dept., Jo Moore •Major department crisis • 23 enquiries from Sun, Telegraph, BBC, Times, Sky News, Independent, ITN • Had Qs & As • Stopped a new line of attack
- 17. Enquiries: Learning and Skills Council •Press enquiry • Concern development of an FE college LSC financed • Reporter wanted a rift between LSC and Council • Liaised with Council
- 18. Social Media: Newham College’s Facebook •Managers wanted fashion diploma recruits, July 2014 • Social media and a press release used • 600 views of student show photos • Results appreciated by fashion managers.
- 19. Social Media: Newham College’s Twitter •Tweeted news, info and publicity • Twitter followers increase: - June 2012, 744 - June 2013, 1,611
- 20. Photography: Newham College •Took photos and used Photoshop • Photo of student drama, Stratford theatre, April 2013
- 21. Briefing: Breastfeeding campaign • Part of campaign •Developed briefing to promote comprehension and conviction of breastfeeding
- 22. Release: Haringey business project • Morelocal businesses should win department contracts • Publicised launch and project • Used circular rather than letter • Circular used AIDA • Plus press release
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- 24. Release: Haringey business project • Letterof commendation • From head of department • Project taken up by Council’s Corporate Services
- 25. Release: Lord Falconer’s Gateway visit •Memo to Minister outlining media plan • Campaign involved: - releases - liaising with Councils - setting up newspaper and radio interviews
- 26. Release: Lord Falconer’s Gateway visit • Coverageby: – Mercury FM, – BBC Radio Essex – Basildon Evening Echo – Medway News – Kent Messenger – Southend Evening Echo – Yellow Advertiser
- 27. Release: British Antarctic Survey • Promoting innovative Antarctic accommodation •Used ‘house on skis’ intro to attract attention and interest
- 28. Release: British Antarctic Survey •Telegraph, Guardian, FT, local broadcasting, etc
- 29. Release: Newham College, Samsung Digital Academylaunch, May 2014 • Wrote the release and took photos. • Posted article on the website. • Main aim to promote interest and support from employers.
- 30. Release: Newham College, Samsung Digital Academylaunch May 2014 • Covered by: - Newham Recorder - East Magazine (aimed at businesses) and - Electronic Weekly.
- 31. Release: Learning and Skills Council’sawards ceremony • Release focused on: – human interest, – benefits for individuals – prizes, – glamour – photographs
- 32. Release: Learning and Skills Council’sawards ceremony Coverage in: - Times group - News Shopper - The Wharf - Ham & High