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Writepublicity What I Do
- 1. WRITEPUBLICITY marketing communications What exper*se Simon What Simon Hinds’ Hinds has – extra skills has – a lot of training Turned bad publicity to good, a lot of experience, and Praised by Government a li7le extra Ministers, in wri-ng, news values Obtained unexpected WritePublicity Ltd. na-onal publicity, email, tel., website: Dealt with high profile bad simongah@blueyonder.co.uk news Mb 07876 336 807 www.writepublcity.co.uk Company no. 6679665
- 2. Marketing communications: WHY DOIT? Help achieve business Achieve business objec*ves by ‐ objec*ves for – aCrac-ng customers SMEs, influencing people’s regenera-on projects, views chari-es, building and protec-ng voluntary bodies reputa-on
- 3. HOW MARCOMMS DOES IT? 4Ps = Product, Price, Place, Promo*on What your produce and services offers ‐ Features Who wants them ‐ Target audience Why they want them ‐ Benefits How to communicate to them ‐ Promo-on
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- 5. WHAT WritePublicity DOES: Marke*ng tac*cs: News stories, features, briefing, speeches, Website wri-ng Circulars, newsleCers, pamphlets, magazines Photographs Copyrigh-ng for adverts
- 6. WHY I CAN DO IT: Experience and training Marke-ng ‐ Advanced Cer-ficate in Marke-ng Journalism ‐ Three Months Reporters' Course Short courses ‐ e‐communica-ons, speechwri-ng, layout and design, subbing, proofreading, photography Educa-on ‐ B.A. (Hons) Media Studies Experience ‐ journalism, local and central government
- 7. WHY ME? Training + experience + own ideas = your compe**ve edge Reports of my performance: ‘He has shown himself always willing to overcome a problem and has been willing to take responsibility.’ ‐ Small Business Service ‘Quick to spot ways of making savings and to ini=ate sound ideas.’ ‐ Employment Department ‘Simon has shown his ability to apply analy=cal skills and crea=vity…’ ‐ Transport Department
- 8. SMEs: I’VE DONE IT! Regenera*on company, Renaisi: Edited, Designed Marke-ng guide ‐ Get the most out of marke*ng and communica*ons A guide for catering and hospitality businesses in the City Fringe
- 9. WHAT I’VE DONE Demonstrated by: Press and publicity • media plans, highlights from: • ar-cles, • Haringey Council • e‐communica-ons • Small Business Service • briefing, • Department for • press releases, Transport • enquiries • Bri-sh Antarc-c Survey • Office for Na-onal Sta-s-cs
- 10. PLANNING: Havering Parking enforcement • Unfavourable Analysed media publicity coverage • Charges below Used council report London average sta-s-cs • Public emo-onal Used London Councils • Communica-ons sta-s-cs problem
- 11. PLANNING: Havering Parking enforcement Produced • Dra_ parking communica-ons strategy • Report on new tac-cs • Proac-ve media handling • Briefing for media
- 12. PLANNING: Havering Parking enforcement Result: Re: Parking media coverage From: "Mark Lxxxx" <Mark.Lxxxx@havering.gov.uk> Date: Mon, September 15, 2008 4:41 pm To: simongah@blueyonder.co.uk Hi Simon I do think though that our approach to media rela-ons around parking has helped. Lately, the Recorder's ar-cles have reflected the message that Havering issues fewer -ckets than almost any other borough in London, which we have been pushing consistently for some -me.
- 13. PLANNING: Tower Hamlets Library campaign Plan involved a ‘matrix’ Council’s objec-ves to: to iden-fy: • raise investment • audiences • modernise and rebrand • messages libraries • media vehicles • win public support • produced pamphlets, ar-cles for public
- 14. PLANNING: Why they want them Welwyn HaWield Council • Informa-on needed to plan communica-ons • Survey into people’s preferences • Developed ques-ons and ques-onnaire
- 15. MEDIA ENQUIRIES: High profile crisis Transport department – ‘Jo Moore Sept 11 email’ • Major department crisis • Handled 23 enquiries from Sun, Telegraph, BBC, Times, Sky News, Independent, ITN • Had Q&As Stopped a new line of a7ack from spreading
- 16. MEDIA ENQUIRIES: Official infla*on crisis Office for Na*onal Sta*s*cs • Channel 4 News story: ONS changing infla-on measure • Statement made to Reuters ‐ ONS had no plans to change Story did not spread
- 17. WRITING: website Transport department websitevisitors: • Wrote news and features • popularised complex policy • Graph shows ‐ June 2004 (my start date) to Feb 2005 Heavy line shows visitors to ar*cles sec*on ‐ up 15,000
- 18. WRITING: speeches Transport department Ministers Improvement since speechwriters’ involvement ‐ Minister “subs out 'civil service speak’” “Makes speeches more understandable” “communicates departmental policies”
- 19. WRITING: trade press Transport Minister’s article Freight Transport Review • Promoted Transport policy on water freight • Did research for case study Editor reported readers’ views: “interes*ng and informa*ve”
- 20. WRITING: staff pamphlet, Oct. 2008 Welwyn HaWield Council • Promo-ng policies internally • 4‐page publica-on • Worked with a designer Edited text and produced *tles Words cut from 15,200 to 1,600
- 21. RELEASE: voluntary work BPF Ltd., launchand bought property • VIP speakers • Coverage by: - BBC Breakfast News, Radio 4, Radio 5 Live - BBC Midlands Today, Central News, - BBC Radio W Midlands - Birmingham Post, The Voice
- 22. RELEASE: successful business campaign Haringey Council, London More local businesses to win department contracts • Publicised project and its launch • Used circular rather than leCer • Wrote press release • Used AIDA model in circular
- 23. RELEASE: successful business campaign Results: Good aCendance at launch Media coverage Directorate head’s leCer of commenda-on Project taken up by Council’s Corporate Services
- 24. RELEASE: Unexpected na*onal coverage British Antarctic Survey • MovingAntarctic accommodation • Used ‘house on skis’ headline • Attracted attention and interest
- 25. RELEASE: Unexpected na*onal coverage Results: Interview on Radio 5 Stories in ‐ Guardian ‐ Times ‐ Telegraph ‐ foreign press Local broadcas-ng and newspapers
- 26. RELEASE: promo*ng neglected business Small Business Service SME contribu-on to employment • Did some research • Selec-ng headline to boost SMEs not just SBS Lots of coverage in local newspapers Some na-onal press coverage
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- 28. RELEASE: Lord Falconer’s Gateway visit Ministerial visit to regenera*on sites • Memo outlining media campaign • Campaign involved: ‐ releases ‐ liaising with Councils ‐ seong up newspaper and radio interviews
- 29. RELEASE: Lord Falconer’s Gateway visit Press release sent to local media • Coverage by: Medway Mercury FM, BBC Radio Essex Basildon Evening Echo Medway News Kent Messenger Southend Evening Echo Yellow Adver-ser
- 30. RELEASE: coverage for unsexy ini*a*ve Learning and Skills Council • London appren-ce awards, June 2007 • Created media plan • Iden-fied key messages, media opportuni-es, etc. • Targeted local papers
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- 33. WHAT THEY’VE SAID: media rela*ons reports SBS ‐ Government agency Reports stated: ‘me=culous and experienced press officer’ ‘increased press no=ces’ ‘produced media plans and strategies’
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